It's getting cheaper to buy installs but users don't stick around says Fiksu
Wednesday, March 1, 2017 by Richard Harris
January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices....
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Resonance launches SDK For proximitybased device pairing
Friday, November 4, 2016 by Richard Harris
Resonance has emerged from stealth to announce the availability of its new proximity-based software development kit (SDK) for device pairing. Developers are using the Resonance SDK to create advanced mobile application features for a wide range of iOS and Android apps where secure device-to-device connectivity can provide value - gaming, e-commerce, payments, retail, tr...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
New data from Fiksu shows Android value is rising
Tuesday, October 11, 2016 by Austin Harris
Android and iOS have been competing for mobile marketing dollars for years. Fiksu DSP has spent nearly half a decade tracking costs and measuring competition across the ecosystem through its indexes, helping marketers interpret and understand the trends. Fiksu DSP’s new iteration of its indexes, to be released every month, measures month-over-month and year-over-year ch...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
$200,000 in Advertising Will Give You a Top 25 iOS App
Friday, December 4, 2015 by Stuart Parkerson
Do you have a spare $200,000? Then you have the cash to conduct an advertising campaign to get an app into the top 25 in the U.S. for the Apple App Store. While that probably is unattainable for most app publishers, the good news is that if you want to be tops in Canada, its only going to cost you $15,000.These and other projected advertising costs are derived from data...
App Marketing Costs for July Show Smarter App Targeting Methods
Wednesday, September 2, 2015 by Richard Harris
According to its latest monthly app marketing report, Fisku saw the cost per install (CPI) rise and the cost to acquire a loyal user (CPLU) fall. The company predicts this pattern indicates smarter targeting as publishers are spending more to get their messages in front of the right audiences at the right time and earning long-term loyalty in return.In the July report t...
Analyzing Four Different Facebook App Marketing Strategies
Friday, August 21, 2015 by Stuart Parkerson
Matt Kane of Fisku recently provided a profile of four different Facebook app marketing strategies to reach specific audiences or acquire app users. We found his analysis interesting enough to provide an overview here.In his blog post, Matt provided the following list in ordered from least to most effective:Tier 4: Just the basics: As simple as you can get, broad demogr...
App Marketing Cost Show Ten Percent Drop in Recent Findings
Thursday, July 2, 2015 by Stuart Parkerson
App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...
Adobe Updates Mobile Development Framework
Friday, March 13, 2015 by Richard Harris
Adobe has announced enhancements to its Adobe Mobile Services that now includes an integrated mobile app framework. Mobile Services is offered through the Adobe Marketing Cloud as a product to encompass the mobile app lifecycle from app development and user acquisition to app analytics and user engagement. The mobile app framework in Adobe Mobile Services brings to...
Fiksu Launches New App Marketing Platform
Sunday, February 22, 2015 by Stuart Parkerson
Fiksu kicked off February with an update of its corporate brand including a new website, logo and two new app marketing platforms. The two new products are:-Fiksu Aware: Targets precise mobile audiences to drive brand awareness and consideration.- Fiksu Response: Drives mobile leads, registrations, and sales from targeted audiences.The company has also re...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Bad News For Developers: App Marketing Costs Hit Record High
Tuesday, November 4, 2014 by Stuart Parkerson
If we know one thing, Apple’s impact on mobile is way is way bigger than its actual smartphone market share footprint. As we reported earlier in the news item “Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity,” app users and the mobile industry as a whole were somewhat lethargic in August as indexes for app activity and a...
Twitter Opens Mobile App Promotion Program Out of Beta
Wednesday, July 2, 2014 by Richard Harris
Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...
On Average It Costs About $1.25 Per App Install To Acquire Users (CPI)
Tuesday, July 1, 2014 by Richard Harris
Consumers need for apps shows little sign of abating, mirroring publishers desire to reach and convert new app users. This increase in marketing costs are demonstrated in Fisku’s App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps. The report shows that download volume grew by 24 percent to 6.6 ...
App Developers Should Consider Using a Soft Launch to Test App Market Readiness
Friday, May 23, 2014 by Richard Harris
We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...
iOS App Developers Can Lose Money to Apple’s International Exchange Rate Matrix
Monday, May 5, 2014 by Richard Harris
Any developer or publisher with an app in the iOS app store understands that 30% off the top goes straight to Apple. However, as Fisku’s Chris Shuptrine points out in a recent blog post on the company’s website, exchange rates may be eroding developer revenues even more - by as much as an additional 10%.As he explains, Apple has a tiered pricing & commissi...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Fisku Report Shows Mobile App Marketing Costs Rise
Thursday, August 29, 2013 by Richard Harris
According to the recently released Fiksu Indexes, July saw a significant increase in the cost to acquire mobile users. Fisku points to several reasons for the increase including Apple's recent use of app ratings in its App Store Top Charts ranking algorithm, the increasing number of companies utilizing Facebook's mobile app install ads, and an uptick in mobile app downl...
Are Mobile App Rankings In the Apple App Store Starting to Reflect Ratings
Monday, August 26, 2013 by Stuart Parkerson
In his report “Is Apple Finally Adding Ratings Into Ranking Factors?” Fisku’s Tom Cummings is reporting that very possibility.
Cummings’ says, “After some in-depth (and still ongoing) analysis by our Performance Labs team, we can conclude that Apple is testing changes to the iTunes ranking algorithm. What we don’t yet know is the entirety and permanence of these...
Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers
Monday, August 12, 2013 by Stuart Parkerson
Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization.
The company’s new “Localytics Interact – Push Messaging” allows ...
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