Are Mobile App Rankings In the Apple App Store Starting to Reflect Ratings

In his report “Is Apple Finally Adding Ratings Into Ranking Factors?” Fisku’s Tom Cummings is reporting that very possibility. Cummings’ says, “After some in-depth (and still ongoing) analysis by our Performance Labs team, we can conclude that Apple is testing changes to the iTunes ranking algorithm. 

What we don’t yet know is the entirety and permanence of these changes.” Shown is a graph that generated by Fiksu that Cumming says shows, “… apps with ratings of 4 or more stars received a rank boost in late July and have maintained that rank throughout August. 

Poorly rated apps with less than 3 stars received the opposite treatment about two weeks later, dropping off precipitously in rank and staying that way. Average rated apps, between 3 and 4 stars, suffered a slight degradation in rank but have generally been less affected.” To see the entire report, please visit the link provided.

Read more: http://www.fiksu.com/blog/apple-finally-adding-rat...

MEMBERS GET ACCESS TO

• - Exclusive content from leaders in the industry
  
• - Q&A articles from industry leaders
  
• - Tips and tricks from the most successful developers weekly
  
• - Monthly issues, including all 90+ back-issues since 2012
  
• - Event discounts and early-bird signups
  
• - Gain insight from top achievers in the app store
  
• - Learn what tools to use, what SDK's to use, and more
  
  

  Subscribe here