iOS
Are Mobile App Rankings In the Apple App Store Starting to Reflect Ratings
Monday, August 26, 2013
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Stuart Parkerson |
In his report “Is Apple Finally Adding Ratings Into Ranking Factors?” Fisku’s Tom Cummings is reporting that very possibility.
Cummings’ says, “After some in-depth (and still ongoing) analysis by our Performance Labs team, we can conclude that Apple is testing changes to the iTunes ranking algorithm.
Read more: http://www.fiksu.com/blog/apple-finally-adding-rat...
What we don’t yet know is the entirety and permanence of these changes.”
Shown is a graph that generated by Fiksu that Cumming says shows, “… apps with ratings of 4 or more stars received a rank boost in late July and have maintained that rank throughout August.
Poorly rated apps with less than 3 stars received the opposite treatment about two weeks later, dropping off precipitously in rank and staying that way. Average rated apps, between 3 and 4 stars, suffered a slight degradation in rank but have generally been less affected.”
To see the entire report, please visit the link provided.
Read more: http://www.fiksu.com/blog/apple-finally-adding-rat...
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