API Manager 3 from WSO2 released
Monday, November 18, 2019 by Richard Harris
APIs are the essential building blocks of digital businesses—assembling data, events and services from within the organization, throughout ecosystems, and across devices. This is driving new demands for organizations to create and monetize APIs and API products; maximize adoption and reuse across internal and external portals and API marketplaces; and ensure API s...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Harris
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
Kx technology to power antifraud platform from Machine Advertising
Monday, June 24, 2019 by Richard Harris
Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
New solutions to modernize app development on GCP
Tuesday, April 16, 2019 by Richard Harris
Atos and CloudBees came together at Google Cloud Next '19 to announce a new partnership that offers a joint solution to help customers modernize their application development practices on Google Cloud Platform (GCP). The solution is an integrated service that makes oversight of the software development environment easy and provides a managed platform ...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...
Esri Developer Summit 2019 recap
Wednesday, March 13, 2019 by Richard Harris
At the 2019 Esri Developer Summit in Palm Springs, CA, presentations and workshops focused on new capabilities for speed, science, and flexibility. Esri president Jack Dangermond opened the conference by recognizing the more than 2,100 developers in attendance for their tireless efforts to build location intelligence apps that make a difference in our world. Whether the...
HeadSpin acquires performance testing company and launches new tools
Wednesday, March 13, 2019 by Richard Harris
In an email to ADM, HeadSpin said they have acquired application performance testing company NimbleDroid. Effective immediately, HeadSpin will integrate the NimbleDroid functional performance testing tools into its core platform and all employees will join HeadSpin including NimbleDroid co-founder and CEO Junfeng Yang, who has been named Chief Scientist of HeadSpin...
Peoplebased attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Apple search ads is taking a big bite of the market
Thursday, October 26, 2017 by Christian Hargrave
AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
The mobile ad fraud pandemic and what developers should know
Tuesday, June 13, 2017 by Galia Reichenstein
Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
AppsFlyer releases Active Fraud Insights 2.0
Monday, May 29, 2017 by Richard Harris
AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
Cloudflare makes online ads 5x faster, safer with Firebolt
Wednesday, February 1, 2017 by Richard Harris
Cloudflare, an internet performance and security company, has announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content.Web ads are often slow and unsafe, an undesirable experience that drives users to download ad bl...
Mobile marketing trends report from MobileBridge: First edition
Wednesday, February 1, 2017 by Richard Harris
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...
AppsFlyer raises $56 million to advance mobile marketing measurement
Tuesday, January 17, 2017 by Christian Hargrave
AppsFlyer has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences. The round wa...
Building a Modern Growth Stack
Tuesday, December 27, 2016 by Janice Ryan
At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...
Mobbo released a new report on the state of mobile SDK's
Thursday, December 15, 2016 by Christian Hargrave
Mobbo just released its Power Index, which offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. Key Findings in the report:- 80% of...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...
New App Marketing Report Show Big Difference Between Android and iOS App Users
Wednesday, February 17, 2016 by Richard Harris
In its recent State of App Marketing – H2 2015 Appsflyer analyzed more than 1.1 billion non-organic app installs and 5 billion app opens to learn when users in different parts of the world install apps and when they use them. Interestingly, there were several marked differences between Android and iOS users.Take App installs for example. While both OS versions were typi...
App Developers Alliance to Offer Workshops on Starting an App Publishing Business
Friday, February 13, 2015 by Richard Harris
The Application Developers Alliance is reaching out to developers to help them learn more about creating an app publishing business through its App Strategy Workshop: Fundamentals series. These workshops are held in local settings to help mobile app developers, startups, and small app publishers learn about business basics and strategy fundamentals. During each eve...
Decisive Opens Mobile Advertising Platform API to App Developers
Friday, November 7, 2014 by Stuart Parkerson
Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...
Twitter Opens Mobile App Promotion Program Out of Beta
Wednesday, July 2, 2014 by Richard Harris
Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...
Guide: Using Facebook To Get App Installs
Friday, April 4, 2014 by Artyom Dogtiev
marketing plan is a crucial step in app development. There are several types of
advertising/influence making that go into a good marketing mix - media buying,
a strong press release, traffic generation, media coverage and social media
become the platform that allows a single solution, combining social media
marketing and tr...