Emerging features to consider for mobile app development
Wednesday, November 13, 2024 by Richard Harris
In an era where mobile applications are ubiquitous, with a staggering 8.93 million apps vying for attention across various app stores, distinguishing your app from the competition is paramount. While aesthetics undoubtedly play a role in user attraction, it is the functionality and features of an app that truly captivate and retain users. Whether you are embarking on yo...
Developers are using AI
Friday, June 7, 2024 by Richard Harris
SlashData’s Developer Nation survey is a research program on mobile, desktop, industrial IoT, consumer electronics, embedded, third-party app ecosystems, cloud, web, game, AR/VR, and machine learning developers, as well as data scientists, tracking developers’ experiences across platforms, technologies, programming languages, app and API categories, revenue ...
Vision Pro app count up to 196 apps
Monday, January 29, 2024 by Richard Harris
New data from Appfigures suggests that Apple's Vision Pro mixed reality headset is facing a lukewarm response from app developers. As of the latest update, the Vision Pro's app store boasts just over 150 apps specifically designed for the device, a small fraction compared to the vast app store catalog of 1.8 million apps.
It's important to clarify that th...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Ray 1.0 announced from Anyscale
Thursday, October 1, 2020 by Brittany Hainzinger
Anyscale announced Ray 1.0, the latest version of the Ray open source project. Ray 1.0, which provides a universal serverless compute API and an expanded ecosystem of libraries, was shared with attendees at the first annual Ray Summit, along with the announcement of the private beta of Anyscale’s managed Ray platform.
With Ray 1.0, developers can build scalable...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
New ...
Datagran launches no-code platform
Tuesday, July 14, 2020 by Brittany Hainzinger
Datagran introduced its flagship platform. Designed to empower developers and growth hackers within data intensive companies, the Datagran platform allows companies to accelerate time-to-market for existing and new products and reduce the total number of tools needed to meet their business goals - without the need to write code and build APIs.
Many companies today ar...
WWDC announcements will change the Apple ecosystem for developers
Monday, July 13, 2020 by Angela Yu
While WWDC is always a lively time for updates for developers, there’s rarely much to be excited about. This year, that changed.
Showcasing bold moves to create a unified experience across devices, Apple focused on removing some of the biggest hurdles around app consumption and pain points around functionality and performance.
The biggest show of this unifie...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
eBay's vision of INAR
Wednesday, December 4, 2019 by Richard Harris
Governing and understanding the vast ecosystem in a service architecture is challenging – and with over 3,000 service application clusters in its production system, this is particularly true for eBay. Each application evolves independently with different features and development methods. Efficient development can be inhibited by a lack of documentation and not hav...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
AI social network Hibe launches using Oracle Cloud
Friday, August 17, 2018 by Richard Harris
Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous D...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
The Curbside ARRIVE SDK for developers
Thursday, November 16, 2017 by Richard Harris
Curbside, a Silicon Valley startup that connects stores and restaurants with mobile customers, recently announced a public SDK for ARRIVE, Curbside’s predictive arrival technology, which accurately determines when someone is approaching a physical store - all without draining the customer’s smartphone battery.This tool is available to developers to incorporate into any ...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
The small business market should be the developers next focus
Tuesday, September 26, 2017 by Richard Harris
Small businesses are more often than not behind the curve when it comes to technology, but how will that change in the future as? That's the question that many enterprise are searching for the answer to.Alex Barnett recently returned to Intuit to head up their Developer Group and he could not be more inspired by the role developers are playing in small business success....
Stop masking your crappy apps
Wednesday, July 19, 2017 by Omed Habib
This may come as a surprise, but the “close door” button in an elevator does absolutely nothing to make the door shut faster. It’s purely a psychological ploy to ease the minds of impatient riders. It tricks them into thinking that they’re speeding up their ride when in reality it is solely designed to calm their nerves during unwanted seconds spent waiting.Developers h...
AppsFlyer releases Active Fraud Insights 2.0
Monday, May 29, 2017 by Richard Harris
AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Stopping the crashes inside your app
Wednesday, December 7, 2016 by Hannah Levenson
If you are a mobile app developer (and we'll take a wild guess and say you probably are, or are at least linked to the industry in some way), then your apps have most likely been downloaded, used a bit – crashed – and then users deleted it.We can confidently say this is the norm for many apps because:Various market studies (like this one from Crittercism) ha...
Ashton Kutcher and Guy Oseary just helped Apptopia raise $2.7 Million
Monday, November 28, 2016 by Richard Harris
Apptopia has announced its second round of seed funding led by Ashton Kutcher’s and Guy Oseary’s Sound Ventures. The round of $2.7 million brings Apptopia’s total funding to $5 million and included the minds of Mark Cuban, 500 Startups, RTA Ventures, Full Tilt Capital, Telegraph Hill Capital, Expansion VC and more. Several parties, including Mark Cuban, have participate...
Partnership Between Developers, Publishers and Platforms Is Key Says New Report
Monday, September 12, 2016 by Richard Harris
The Application Developers Alliance has released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.In the context of the European Commission’s o...
Google Play, Mobile Ads and AdBlocking: The Macro View
Tuesday, July 19, 2016 by Janis Zech
Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...
NS1's Kris Beevers Discusses DevOps Need for Dedicated DNS
Wednesday, March 30, 2016 by Richard Harris
We spoke with Kris Beevers, CEO of NS1, to learn more about how DevOps is changing the way applications are developed and how DNS technology is evolving to keep up with today’s application delivery challenges. These developments form the background for the introduction of NS1’s new offering, Dedicated DNS.Dedicated DNS is a managed DNS service for enterprises, service p...
Updates Made to Google Play Developer Policy Center
Wednesday, March 9, 2016 by Richard Harris
When you have one of the two largest app marketplaces in the world, it’s a tall order when making sure there is an ongoing positive experience for both users and app developers. The is the responsibility the Google Play team and its Developer Program Policies face in maintaining an app ecosystem through educating the Android developer community and defining appropriate ...
There Are More Indie App Publisher Millionaire's Than You Think
Friday, November 6, 2015 by Richard Harris
According to a recent research study conducted by Pollen VC and Priori Data, 1,887 app developers have generated more than $1 million in revenues in the last 12 months. And 20,000 app developers and companies will have made over $100,000 in revenues, no small chunk of change. The two companies point to the results as an indication that there are still opportunities for ...
Saleforce Releases Active Audiences Advertising and Marketing Platform
Wednesday, March 25, 2015 by Richard Harris
Saleforce has announced the availability of Active Audiences as part of the Salesforce Marketing Cloud to provide an opportunity for companies to manage, segment, and synchronize CRM in real-time with advertising across Facebook, Twitter, and the mobile app ecosystem with Facebook Audience Network.The new tool provides the ability to connect advertising to each customer...
Apps World Introduces a New Event in Berlin for 2015
Tuesday, January 13, 2015 by Richard Harris
Apps World is continuing to expand its mobile event brand as it heads to Berlin for 2015 Apps World Germany, bringing together over 150 exhibitors and an expected 6,000 attendees from across the app ecosystem in Europe and beyond. The event offer exhibits and content for developers, mobile marketers, mobile operators, device manufacturers, platform o...
Breaking Out of The App User Acquisition Funding Trap With Pollen VC
Friday, December 19, 2014 by Martin Macmillan
I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...
