The App Economy Is Thriving
Monday, April 20, 2026 by Brittany Hainzinger
The app economy keeps accelerating, generating jobs, revenues, and new services for consumers and businesses. Drawing on market data and a national survey of 1,250 U.S. app based business leaders, this press release outlines why the ecosystem is strong, what risks could slow it down, and how balanced policy can protect consumers while preserving innovation and growth.
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Tiny Technology RTE Trends Reveal New Priorities in the Industry
Thursday, December 18, 2025 by Russ Scritchfield
Tiny Technologies announced the release of its annual industry trends report. The 2025 State of Rich Text Editors report highlights key trends to help technologists make informed decisions for their applications.
Three key themes stood out in this year's report:
AI takes the lead: RTEs must include AI as an active collaborator.
Security first: It’...
National App Day 2025: Industry leaders weigh in on app economy
Friday, December 12, 2025 by Brittany Hainzinger
With National App Day now behind us (December 11th), it’s a timely opportunity to reflect on the role applications continue to play in today’s workplace. Leaders from OutSystems, Xerox, and Appfire share their perspectives on how apps are shaping modern work - and what organizations can expect as app-driven productivity moves into its next chapter.
Nation...
Markets rally as Nvidia faces high-stakes earnings test
Wednesday, December 3, 2025 by Brittany Hainzinger
US equity futures are advancing alongside tech shares ahead of Nvidia’s earnings Wednesday, as investors now face a moment that demands sharper attention, warns the CEO of one of the world’s largest independent financial advisory organizations.
The move higher reflects confidence that Nvidia will once again clear a demanding hurdle.
Consensus points to...
DoubleVerify detects hidden iOS ad fraud
Wednesday, December 3, 2025 by Trey Abbe
DoubleVerify’s Fraud Lab has discovered a new fraud scheme lurking on customers’ mobile devices. It uses innocent-seeming iOS gaming apps to charge advertisers for phony ad impressions.
Operated by independent cybercriminals using a shared framework called UniSkyWalking, the scheme, which our Fraud Lab has dubbed SkyWalk, is sophisticated, coordinated and...
It's time for more Siri openness in the Apple ecosystem
Monday, November 17, 2025 by Vira Tkachenko
Siri’s long-awaited personalized upgrade won’t arrive until 2026, putting Apple even further behind in the industry AI race and frustrating users. While many think Big Tech giants OpenAI, Google, and Microsoft will continue to be leaders for years to come, Apple has an opportunity to join the ranks.
Unlike its competitors, Apple’s unique vision for ...
New report reveals a thriving app ecosystem is valued by developers
Tuesday, October 28, 2025 by Brittany Hainzinger
A major new survey of U.S. app-business leaders shows strong confidence in the app economy and in the tools available for developers. The research, released by the Developers Alliance, found high proportions of respondents reporting that the app ecosystem remains robust, efficient, and supportive of growth.
Survey methods and key findings
The report draws on respo...
The Great App Purge Googles Quality Overhaul
Wednesday, June 4, 2025 by Richard Harris
In early 2025, the tech world was rocked by a revelation that caught even seasoned app developers off guard: Google’s Play Store had lost nearly half of its apps in the span of just over a year. What seemed at first to be a quiet pruning of low-value software turned out to be a full-blown purge, 47% of apps had vanished. A platform that once boasted the largest ca...
Fortnite returns to iOS
Wednesday, May 28, 2025 by Richard Harris
Fortnite has returned to the iOS App Store in the United States after nearly five years of absence, marking a turning point in the strained relationship between Epic Games and Apple. This reappearance is not just a routine relisting of a popular mobile game, it signifies a dramatic shift in the power struggle between large tech platforms and the developers who rely on t...
Developers Alliance announces new advisory board
Monday, April 28, 2025 by Brittany Hainzinger
The Developers Alliance announced three independent app developers have joined its Advisory Board. Adri Ofman of FlipaClip, Sean Higgins of BetterYou, and Mariah Smith, former Lead Android Engineer at Trala will use their diverse experience and expertise to help shape the Alliance’s advocacy on several issues, including proposed changes to the app ecosystem, data ...
Developers Alliance announces new board chair
Wednesday, February 12, 2025 by Brittany Hainzinger
The Developers Alliance announced Jake Ward will chair a new board of directors tasked with addressing the mounting public policy challenges facing application developers. Ward co-founded the Alliance in 2012, leaving in 2017 to found developer-focused management platform Data Protocol.
"I’m excited to return to the Developers Alliance at this critical tim...
UK app developers file class action lawsuit against Apple
Thursday, December 19, 2024 by Richard Harris
A class action lawsuit has been launched in the UK against Apple, alleging that the tech giant has abused its dominant position in iOS app distribution to charge excessive commission fees. The case, Ennis v Apple, is being brought to the UK Competition Appeals Tribunal and seeks up to $970 million USD in damages on behalf of UK-based app developers. What you need to kn...
Emerging features to consider for mobile app development
Wednesday, November 13, 2024 by Richard Harris
In an era where mobile applications are ubiquitous, with a staggering 8.93 million apps vying for attention across various app stores, distinguishing your app from the competition is paramount. While aesthetics undoubtedly play a role in user attraction, it is the functionality and features of an app that truly captivate and retain users. Whether you are embarking on yo...
Developers are using AI
Friday, June 7, 2024 by Richard Harris
SlashData’s Developer Nation survey is a research program on mobile, desktop, industrial IoT, consumer electronics, embedded, third-party app ecosystems, cloud, web, game, AR/VR, and machine learning developers, as well as data scientists, tracking developers’ experiences across platforms, technologies, programming languages, app and API categories, revenue ...
Vision Pro app count up to 196 apps
Monday, January 29, 2024 by Richard Harris
New data from Appfigures suggests that Apple's Vision Pro mixed reality headset is facing a lukewarm response from app developers. As of the latest update, the Vision Pro's app store boasts just over 150 apps specifically designed for the device, a small fraction compared to the vast app store catalog of 1.8 million apps.
It's important to clarify that th...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Austin Harris
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Ray 1.0 announced from Anyscale
Thursday, October 1, 2020 by Brittany Hainzinger
Anyscale announced Ray 1.0, the latest version of the Ray open source project. Ray 1.0, which provides a universal serverless compute API and an expanded ecosystem of libraries, was shared with attendees at the first annual Ray Summit, along with the announcement of the private beta of Anyscale’s managed Ray platform.
With Ray 1.0, developers can build scalable...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
New ...
Datagran launches no-code platform
Tuesday, July 14, 2020 by Brittany Hainzinger
Datagran introduced its flagship platform. Designed to empower developers and growth hackers within data intensive companies, the Datagran platform allows companies to accelerate time-to-market for existing and new products and reduce the total number of tools needed to meet their business goals - without the need to write code and build APIs.
Many companies today ar...
WWDC announcements will change the Apple ecosystem for developers
Monday, July 13, 2020 by Angela Yu
While WWDC is always a lively time for updates for developers, there’s rarely much to be excited about. This year, that changed.
Showcasing bold moves to create a unified experience across devices, Apple focused on removing some of the biggest hurdles around app consumption and pain points around functionality and performance.
The biggest show of this unifie...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
eBay's vision of INAR
Wednesday, December 4, 2019 by Richard Harris
Governing and understanding the vast ecosystem in a service architecture is challenging – and with over 3,000 service application clusters in its production system, this is particularly true for eBay. Each application evolves independently with different features and development methods. Efficient development can be inhibited by a lack of documentation and not hav...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
AI social network Hibe launches using Oracle Cloud
Friday, August 17, 2018 by Richard Harris
Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous D...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
The Curbside ARRIVE SDK for developers
Thursday, November 16, 2017 by Richard Harris
Curbside, a Silicon Valley startup that connects stores and restaurants with mobile customers, recently announced a public SDK for ARRIVE, Curbside’s predictive arrival technology, which accurately determines when someone is approaching a physical store - all without draining the customer’s smartphone battery.This tool is available to developers to incorporate into any ...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
The small business market should be the developers next focus
Tuesday, September 26, 2017 by Richard Harris
Small businesses are more often than not behind the curve when it comes to technology, but how will that change in the future as? That's the question that many enterprise are searching for the answer to.Alex Barnett recently returned to Intuit to head up their Developer Group and he could not be more inspired by the role developers are playing in small business success....
Stop masking your crappy apps
Wednesday, July 19, 2017 by Omed Habib
This may come as a surprise, but the “close door” button in an elevator does absolutely nothing to make the door shut faster. It’s purely a psychological ploy to ease the minds of impatient riders. It tricks them into thinking that they’re speeding up their ride when in reality it is solely designed to calm their nerves during unwanted seconds spent waiting.Developers h...
AppsFlyer releases Active Fraud Insights 2.0
Monday, May 29, 2017 by Richard Harris
AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
