1. AppsFlyer releases Active Fraud Insights 2.0
5/29/2017 1:04:13 PM
AppsFlyer releases Active Fraud Insights 2.0
Mobile Ad Fraud,Mobile Ad Fraud Initiative,Ad Fraud Detection,Ad Tracking
https://appdevelopermagazine.com/images/news_images/Active-Fraud-Insights-2-Looks-to-Curb-Mobile-Ad-Fraud-App-Developer-Magazine_1yq4xr17.jpg
App Developer Magazine
AppsFlyer releases Active Fraud Insights 2.0

AppsFlyer releases Active Fraud Insights 2.0



Richard Harris Richard Harris in Monetize Monday, May 29, 2017
10,138

Mobile ad fraud company, AppsFlyer, has released Active Fraud Insights 2.0.

AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.

Active Fraud Insights 2.0 is part of their Active Fraud Suite and is now available. Since Active Fraud Insights' introduction in 2016, dozens of large marketing teams have been able to identify and stop offending campaigns, networks and even siteIDs before significant damage was done - detecting and addressing tens of millions of dollars in fraud.

The result of close collaboration between AppsFlyer's fraud scientists and app marketers, Active Fraud Insights 2.0 provides marketers with the visual clarity, dynamic filters and proprietary insights to quickly identify fraud and take corrective action.

Key features:


- New multi-select grouping filters by media source and siteID, allowing marketers to quickly identify offending sub-publishers

- Device-based distribution analysis: Visual aids help marketers identify deviceID reset fraud, install fraud hiding behind limit ad tracking, installs from devices flagged as suspicious and installs from devices known to be fraud-free

- DeviceID Reset Fraud Detection: Powered by DeviceRank proprietary device-ratings, marketers can easily detect sources with problematic concentrations of installs from "new devices" (devices with deviceIDs not previously seen)

- Install fraud hiding behind limit ad tracking: Detects unusual concentrations of installs with limit ad tracking enabled

- Installs from devices with suspicious profiles: Detects dense pockets of installs from devices flagged by DeviceRank as suspected of perpetrating fraud. In contrast, devices known to perpetrate fraud are automatically blocked

- Install hijacking and click flooding detection: Built on advanced click to install time (CTIT) distribution

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here