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Gaming-app-insights-report-from-AppLovin-and-Adjust

Gaming app insights report from AppLovin and Adjust


Monday, April 1, 2024 by

Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...


AI-marketing-automation-from-Act-On-Data-Lake

AI marketing automation from Act On Data Lake


Thursday, February 1, 2024 by

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...


Hybrid-casual-mobile-games-will-get-hotter-in-2024-says-Mintegral

Hybrid casual mobile games will get hotter in 2024 says Mintegral


Wednesday, December 20, 2023 by

In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.  Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...


Mobile-gaming-ad-platform-AdInMo-expands-product-team

Mobile gaming ad platform AdInMo expands product team


Monday, October 23, 2023 by

AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise. The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...


Cost-per-like-for-paid-posts-is-less-than-expected-says-Thumzup

Cost per like for paid posts is less than expected says Thumzup


Tuesday, October 17, 2023 by

Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms. The Thumzup mobile app, which is available for download in the App Store and Goog...


Influencer-platform-Infuse-unlocks-opportunities-for-advertisers

Influencer platform Infuse unlocks opportunities for advertisers


Wednesday, August 30, 2023 by

Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators. Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...


In-game-audio-ads-platform-Odeeo-sees-growth-in-active-users

In game audio ads platform Odeeo sees growth in active users


Wednesday, March 15, 2023 by

Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created. Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...


Internet-advertising-continues-to-grow-believe-it-or-not

Internet advertising continues to grow believe it or not


Thursday, February 23, 2023 by

Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...


Metaverse-real-estate-secured-by-Primedia-Pty-Ltd

Metaverse real estate secured by Primedia Pty Ltd


Wednesday, October 26, 2022 by

Primedia Pty Ltd has made another forward-thinking leap. The powerhouse organization that owns Primedia Outdoor, Primedia Broadcasting, and award-winning news brand Eyewitness News, has now secured virtual real estate in Africarare, Africa’s first metaverse. Officially announced at the inaugural PrimeX event in Johannesburg, Primedia will enter the metaverse, t...


HotPlay-in-game-advertising-updates-from-NextPlay

HotPlay in game advertising updates from NextPlay


Thursday, August 25, 2022 by

NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch. Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...


Key-drivers-of-the-metaverse-market

Key drivers of the metaverse market


Tuesday, August 23, 2022 by

Emmanuelle Rivet, Vice Chair, and US TMT & Global Technology Leader, at PricewaterhouseCoopers (PwC), has over 26 years of experience advising public and private tech companies on complex transactions from M&A and equity or debt offerings to system implementation and operations transformation for scale and compliance. Emmanuelle is focused on helping diverse tea...


IP-blocking-warning-when-preventing-click-fraud

IP blocking warning when preventing click fraud


Friday, July 29, 2022 by

Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals. The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...


Facebook-Ads-Benchmark-Report-findings-for-Q2

Facebook Ads Benchmark Report findings for Q2


Friday, July 29, 2022 by

Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...


Bridging-marketing-gaps-with-data-cleanrooms

Bridging marketing gaps with data cleanrooms


Friday, June 10, 2022 by

If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months. In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...


HUAWEI-Ads-joins-IAB-Europe-as-a-CMP

HUAWEI Ads joins IAB Europe as a CMP


Wednesday, April 13, 2022 by

HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...


Mobile-market-2021-highlights

Mobile market 2021 highlights


Thursday, February 3, 2022 by

At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...


Apple-gaming-studio-predictions-for-2022

Apple gaming studio predictions for 2022


Monday, December 20, 2021 by

If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...


Mobile-gaming-report-from-Tapjoy

Mobile gaming report from Tapjoy


Wednesday, December 15, 2021 by

New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...


Who-will-own-the-Metaverse-and-why

Who will own the Metaverse and why


Tuesday, November 9, 2021 by

The Augmented World Expo moves back to in-person and VRdirect is looking forward to connecting with many of the movers and shakers of the VR/AR industry this week. For those there, or even those of you who aren’t, here’s why VRdirect should be on your radar screen. Who will own the Metaverse and why 1) Facebook’s Meta, Microsoft, and Apple. Th...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


iOS-15-benchmark-updates-from-AppsFlyer

iOS 15 benchmark updates from AppsFlyer


Monday, November 1, 2021 by

AppsFlyer is back with an updated data set for iOS14+ Benchmarks. iOS 15 adoption hits 30% after 5 weeks since the release The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame. iOS Shopping app...


App-advertising-models-in-the-future

App advertising models in the future


Wednesday, August 25, 2021 by

Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...


Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


2-pillars-of-privacy:-the-app-developers-guide

2 pillars of privacy: the app developers guide


Thursday, July 1, 2021 by

Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry. How has iOS 14.5 affected your company?  Developers are taking stock and trying to figure out how the change will ultimately affect their bott...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


App-tracking-transparency-and-your-API-calls

App tracking transparency and your API calls


Thursday, March 18, 2021 by

Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...


Partisia-Blockchain-and-Insights-Network-unite-to-launch-Instars

Partisia Blockchain and Insights Network unite to launch Instars


Monday, March 8, 2021 by

In the first successful integration of blockchain and Multiparty Computation (MPC) technology to power a decentralized social media platform, Partisia Blockchain, a Web 3.0 platform built for trust, transparency, and privacy, has joined forces with global market research provider Insights Network, to officially launch Instars. The unveiling of the blockchain-pow...


Adjust-joins-TikTok-for-business-marketing-program

Adjust joins TikTok for business marketing program


Thursday, February 4, 2021 by

Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adj...


Mobile-app-direct-selling-advertisements-is-finally-opening-up

Mobile app direct selling advertisements is finally opening up


Monday, February 1, 2021 by

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...


IPFS-has-been-integrated-into-Brave

IPFS has been integrated into Brave


Thursday, January 28, 2021 by

IPFS has been integrated into Brave, the fast, privacy-oriented browser, reinventing the Web for users, publishers and advertisers.  Incorporated into today’s Brave desktop browser update (version 1.19), Brave’s 24 million monthly active users can now access content directly from IPFS by resolving ipfs:// URIs via a gateway or installing a full IPFS ...


Mobile-ads-are-about-to-get-annoying-says-Brainium-Studios

Mobile ads are about to get annoying says Brainium Studios


Tuesday, January 5, 2021 by

The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


How-to-avoid-mobile-phone-apps-from-leaking-your-personal-data

How to avoid mobile phone apps from leaking your personal data


Wednesday, November 18, 2020 by

Most people have dozens of mobile phone apps installed on their phone, tablet, or even their smartwatch. In fact, the average person has about 60 to 90 mobile phone apps on their phone. Out of all those apps, many of them could be leaking your personal data. How can you protect yourself? One of the primary ways is by installing a VPN, but there are other ways, too. Here...


How-to-unlock-mobiles-hidden-data-trove-without-touching-privacy

How to unlock mobiles hidden data trove without touching privacy


Wednesday, October 28, 2020 by

If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...


AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...