GitHub Copilot surpasses 20M users
Monday, August 18, 2025 by Austin Harris
Microsoft Corporation wrapped up its fiscal year 2025 on an exceptionally strong note, delivering robust growth across cloud, AI, productivity, and consumer services. The tech giant reported a 24% year-over-year jump in net income for the fourth quarter, amounting to $27.2 billion, while revenue for the same period reached $76.4 billion, an 18% increase. These results u...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
Mobile Casual Benchmarks Report 2025
Monday, May 5, 2025 by Austin Harris
Appodeal Publishing, part of Appodeal Ad Mediation Solution for Mobile Apps and Games that helps developers and studios launch and scale their games, released its latest report, which takes a deep dive into the casual mobile games category, sharing a wealth of data on the best and worst performing casual game genres and subgenres. The report found that, while the best-p...
Record breaking year for fintech 2024
Tuesday, December 31, 2024 by Brittany Hainzinger
A new analysis of finance, fintech and crypto apps on the Google Play Store by app growth solutions company SplitMetrics, has found that UK neobanks have surpassed UK legacy banks in terms of app downloads for the very first time ahead of the festive season.
As it stands, UK neobanks have an estimated 71.78m Android users, 200k ahead of UK legacy banks with 71....
In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Advantages of 5G for the mobile app development industry
Tuesday, November 5, 2024 by Austin Harris
In an era where the internet is integral to our daily lives, from finding the nearest grocery store to having those groceries delivered to our doorstep, the role of mobile applications is more crucial than ever. With the advent of 5G technology, the mobile app development industry stands on the brink of a transformative period. This new generation of wireless technology...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
MediScan mobile app lets users create custom shoe inserts
Thursday, October 3, 2024 by Brittany Hainzinger
A Florida technology company has launched a new mobile phone application called MediScan, which allows users to create the same medical-grade custom shoe inserts a podiatrist would normally prescribe, without the need to physically see a doctor.
MediScan Custom Orthotics, which was founded by two Florida-based podiatrists and a longtime expert from the medical device...
Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Austin Harris
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Austin Harris
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
How to integrate payments into SaaS products
Tuesday, October 11, 2022 by David Sharp
The disruptive nature of the COVID-19 pandemic impacted small and medium-sized businesses (SMBs) in many ways, from changing consumer expectations. to a migration to a remote workforce, to immense supply chain issues. To combat this disruption, many businesses either sped up their digital transformation investments or started down that path out of necessity.
A r...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Nylas expands operations in Europe
Wednesday, November 3, 2021 by Richard Harris
Nylas announced that one of Europe and the world’s leading e-commerce platforms have selected Nylas to quickly, securely, and automatically connect real-time communications data into their application. With Nylas’s Email and Neural APIs, this fintech enterprise can more intelligently extract and structure data from the more than 2 million transactions on the...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
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