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Developer news items we found relating to video advertising

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New-SDK-providing-visual-AI-for-mobile-apps

New SDK providing visual AI for mobile apps


Tuesday, April 23, 2019 by

Chooch AI will launch the Chooch IC2 mobile software development kit beta (SDK) this week. With this release, Chooch provides enterprise-grade trainable facial and object identification to mobile applications. Chooch has been deployed by customers for a wide range of applications on many platforms. Chooch can be rapidly trained to be a visual expert in any field, fro...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Mobile-app-advertising-trends-in-2018

Mobile app advertising trends in 2018


Thursday, November 15, 2018 by

PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...


Parallel-ad-bidding-solution-launches-by-PubNative

Parallel ad bidding solution launches by PubNative


Friday, July 13, 2018 by

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Tapjoy-delivers-impressive-results-to-20th-Century-Fox

Tapjoy delivers impressive results to 20th Century Fox


Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...


Are-app-store-subscription-models-right-for-your-app

Are app store subscription models right for your app


Friday, October 6, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Immersv-VR-and-Mobile-360-marketing-firm-nabs-$10.5M-in-Series-A

Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A


Wednesday, August 23, 2017 by

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...


Vungle-SDK-to-be-released-on-the-Amazon-Fire-tablet

Vungle SDK to be released on the Amazon Fire tablet


Tuesday, August 8, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...


How-mobile-video-load-time-affects-ad-delivery

How mobile video load time affects ad delivery


Monday, June 19, 2017 by

Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...


Why-brands-will-pay-top-dollar-for-your-in-app-inventory

Why brands will pay top dollar for your in-app inventory


Thursday, June 8, 2017 by

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


New-IAB-Study-on-Multiscreen-Mobile-Video-Advertising

New IAB Study on Multiscreen Mobile Video Advertising


Monday, April 18, 2016 by

The Interactive Advertising Bureau (IAB), Millward Brown Digital and Tremor Video have published a new study titled “Multiscreen Video Best Practices”, which features research conducted to understand which qualities of mobile video advertising are most important in breaking through to audiences and how these vary across generation.     The report...


Adaptive-Medias-Adds-Media-Street

Adaptive Medias Adds Media Street's Video Advertising Technology


Sunday, February 21, 2016 by

Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


iPad-Now-Generating-More-Revenue-Per-Impression-Than-Any-Other-Device

iPad Now Generating More Revenue Per Impression Than Any Other Device


Wednesday, November 11, 2015 by

Opera Mediaworks has published its Q3 2015 State of Mobile Advertising Report and one of the top findings that the report demonstrates is the fact that Apple has regained it’s no. 1 spot for revenue, spurred by the popularity of ad videos coupled with iPad usage.The report’s data is a taken from activity on the Opera Mediaworks' mobile ad platform which reaches 1.1 bill...


Vungle-Releases-New-Programmatic-Private-Marketplace-for-App-Advertising

Vungle Releases New Programmatic Private Marketplace for App Advertising


Thursday, September 17, 2015 by

Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity.  The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...


iOS-Developers-Can-Offer-Video-Playback-and-Other-Features-Natively-With-JW-Player-SDK

iOS Developers Can Offer Video Playback and Other Features Natively With JW Player SDK


Sunday, April 5, 2015 by

JW Player has released its SDK for iOS which enables publishers to build video playback and advertising features into native iOS apps. The Android version of the SDK was released in January. The platform provides the ability to offer curated video content, encrypted live TV streams, live radio streaming, and video advertising. Apps built with the SDK will integrate...


Yahoo-Announces-New-Developer-Tools-at-First-Annual-Mobile-Developer-Conference

Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference


Thursday, February 19, 2015 by

During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...


Report-Shows-iOS-Still-Reigns-Supreme-for-Mobile-App-Advertising-Revenue-Opportunity

Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity


Thursday, February 5, 2015 by

Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...


Beachfront-Media-Now-Offers-Programmatic-Video-Advertising-Technology-for-Mobile-Gaming

Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming


Wednesday, September 24, 2014 by

Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...


Opera-Software-Launches-Opera-TV-Ads-SDK-for-Mobile-Development

Opera Software Launches Opera TV Ads SDK for Mobile Development


Tuesday, September 9, 2014 by

Opera Software has launched the Opera TV Ads SDK allowing developers to serve video advertising on any platform.Opera’s video advertising solution was previously available exclusively to apps distributed via the Opera TV Store application platform and developed through the Opera TV Snap technology, which transforms online video channels into apps for connected-TV device...


Opera-Completes-Acquisition-of-AdColony-Mobile-Advertising-Platform

Opera Completes Acquisition of AdColony Mobile Advertising Platform


Monday, August 11, 2014 by

Opera has announced that it has completed the acquisition of AdColony, a video advertising platform that provides mobile advertising to publishers and advertisers. According to company statements, the AdColony brand and company will remain as an independent entity, with continued focus on developing video monetization and advertising products. Will Kassoy, CEO...


TV-of-Tomorrow-Show-to-Host-Hackathon-Focused-on-Video-Centric-Apps

TV of Tomorrow Show to Host Hackathon Focused on Video Centric Apps


Thursday, May 22, 2014 by

TV of Tomorrow Show SF 2014 is hosting a companion event, the TVOT Hackathon 2014, which brings together hackers, directors, and other creatives and experts from the worlds of television, online video, advertising, big data, visual and sound design, display technology, art, music and beyond, to envision and build the TV of Tomorrow.The details:When: The TVOT Hackat...


May-2014-Issue-of-ADM-is-Here!

May 2014 Issue of ADM is Here!


Friday, May 2, 2014 by

Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...


Tremor-Video-Launches-All-Screen-Video-Advertising-Solution

Tremor Video Launches All Screen Video Advertising Solution


Tuesday, April 22, 2014 by

Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising.  Using Tremor Video’s VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivere...


Tapjoy-Introduces-Rich-Media-and-Video-Plus-and-Partnership-with-Celtra

Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra


Friday, September 20, 2013 by

Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral. Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising ...


Beachfront-Introduces-Video-SDKs-for-App-Developers

Beachfront Introduces Video SDKs for App Developers


Tuesday, July 16, 2013 by

Beachfront Media has introduced its new Beachfront Video SDKs for app developers, which allows any developer with a current iOS or Android app to include a video component without the need to recode the entire app. The SDK provides curated video, owned video, and video from a number of sources that Beachfront works with including MRSS, YouTube, DailyMotion, Vimeo, an...


Beachfront-Media-Rolls-Out-Beachfront.iO-

Beachfront Media Rolls Out Beachfront.iO


Tuesday, May 14, 2013 by

App Developers Can Now Maximize Revenue with Video Advertising Across Mobile, Web, and Connected TV ExperiencesBeachfront Media, the video everywhere company, today announced the unveiling of Beachfront.iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising.  ...