In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Double your app engagement steal these 10 story ideas
Thursday, December 5, 2024 by Vlad Lastovsky
Let’s be honest - how many apps do you still have on your phone that you never use? It’s a common scenario. You download one, try it out, and within weeks, you uninstall it. You’re not alone - nearly 70% of users stop using an app within 30 days.
Steal these 10 story ideas to double your app engagement
What keeps users around? Engagemen...
AI in retail explored
Wednesday, November 6, 2024 by Brittany Hainzinger
In the rapidly evolving world of retail, artificial intelligence (AI) is emerging as a transformative force. With industries increasingly adopting AI technologies, the retail sector is poised to follow suit. Yet, the impact of AI on retail operations remains a topic of debate among consumers and business owners alike. To shed light on this issue, we delve into the histo...
Gemini API powered Android apps
Tuesday, October 22, 2024 by Richard Harris
With the rise of Generative AI, Android developers now have access to capabilities that were once out of reach. These advancements, such as the ability to add image captioning without needing specialized computer vision knowledge, are now within reach for app creators.
Gemini API powered Android apps
In the coming weeks, the stable version of Vertex AI will be lau...
Pre-travel shopping platform from InterLnkd and PLAY airlines
Thursday, October 17, 2024 by Austin Harris
InterLnkd has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platform, offering curated products to customers in both Europe and North America.
Announced at the World Aviation Festival, the partnership will see PLAY become the first airline to offer this functionality to North American travellers. Leveraging InterLnkd’s dynam...
Top 10 apps used the most while driving
Monday, August 19, 2024 by Brittany Hainzinger
It’s easy to hop in the car, buckle up, start the engine, and hit the road. It’s just as easy to put your phone down and focus on driving.
But, according to a CMT survey of over 1,200 people, 73% of Americans don’t. In 2023, Americans spent 2 minutes and 6 seconds using their phones while driving.
The Scherer family knows the painful consequences...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
Programmable video APIs aiding developers from Vonage
Wednesday, January 31, 2024 by Richard Harris
Savinay Berry, EVP Product and Engineering at Vonage, explains how Vonage's programmable video APIs are aiding developers to drive positive CX brand experiences, how to overcome the challenges developers face when tasked with implementing video, how you can leverage APIs to eliminate heavy lifting and manage the data for you, how they implemented flexible ...
Apps that share your personal data the most
Friday, January 26, 2024 by Richard Harris
A new study has revealed which popular apps collect and share the most personal data with third parties.
SQL Server Consulting studied and analyzed the most downloaded apps on the Google Play Store to see which apps are giving away the most personal information.
Top apps most likely to share your personal data according to SQL Server Consulting
Rank...
App developer trends for 2024 according to Kochava
Tuesday, December 12, 2023 by Richard Harris
Ethan Lewis is the CTO of Kochava, the real-time data solutions company for omnichannel attribution and measurement, and Vaunt, an open-source community engagement tool that helps organizations grow their developer communities. He discusses the rapid growth of the app industry and what’s next for application developers.
What’s next for software developers...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
Apps Americans trust the least
Thursday, February 23, 2023 by Brittany Hainzinger
Pull out your phone…it’s time to see if you have any of America’s least trusted apps. As easy as it is to download an app, it’s also easy for providers to collect & possibly distribute your data.
So, Secure Data Recovery conducted a study to find out which apps Americans trust, and which collect the most data.
A survey from Secure Data...
Remote work is opening the door for global outsourcing
Monday, January 16, 2023 by Brittany Hainzinger
Daniel Todd from Influence Mobile shares his 2023 predictions including how remote work is opening the door for global outsourcing, what the benefits of global outsourcing include, why brand loyalty will decline with the increased popularity of reward apps, how their flagship app Rewarded Play, allows users to earn 20 percent back on average, and much more.
...
Security practices of apps in the Google Play Store
Monday, September 26, 2022 by Brittany Hainzinger
Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
Key privacy findings:
1 in 2 apps (55.2%) share your data with third parties.
Free apps share, on average, seven times more data points than paid apps.
The worst categ...
AI strategy for business leaders from NAVER
Wednesday, March 23, 2022 by Freeman Lightner
NAVER CLOVA, NAVER’s artificial intelligence (AI) division, announced that it is presenting at NVIDIA GTC, which runs from March 21-24, 2022. Hosted by NVIDIA, this annual global AI developer conference will include more than 900 sessions delivered by 1,400 presenters, including industry leaders in AI, high-performance computing, and computer graphics.
Under th...
No code mobile app developer lands from Pocketfied
Thursday, January 20, 2022 by Richard Harris
Welcome to the seamless new world of mobile app development. Pocketfied is live, offering no-code mobile app development in record time, just one day.
Pocketfied is not a standard mobile app builder. It creates your app quickly with a flawless design and offers full integration with Shopify’s online stores and it handles AppStore and Google Play registrati...
App store predictions for 2022
Wednesday, January 5, 2022 by Brittany Hainzinger
Barnabas Birmacher, CEO of Bitrise, and Jason Beres, SVP of Developer Tools at Infragistics share their 2022 predictions and trends to look out for with No-code/low-code tools and alternative app stores.
App Store Predictions for 2022
Barnabas Birmacher, CEO of Bitrise:
Super apps will appear in the West. Achieving success in the App Stores has become...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Moonwalk NFT Utility Wallet launches
Tuesday, December 7, 2021 by Richard Harris
Moonwalk has announced the official unveiling of the Moonwalk-branded NFT Utility Wallet, a no-code solution for brands, gaming companies, and creators looking to create NFT communities and deploy NFT-powered unlocks and gamification. Available for desktop, mobile web, chrome extension and API deployment, Moonwalk’s unique NFT Utility Wallet acts as a ho...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Extension marketplace for Agora lands
Monday, September 20, 2021 by Freeman Lightner
Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive.
...
Bluedot and Adeptmind band together
Wednesday, July 28, 2021 by Brittany Hainzinger
Bluedot, the leading provider of location technology for mobile apps, and Adeptmind, a leading AI retail technology company creating advanced digital discovery solutions for retailers and shopping centers, are banding together to address the gap between soaring demand for fast and easy curbside pickup and the challenge facing many brick and mortar stores to deliver a fr...
IQVIA Covid19 healthcare app challenge
Wednesday, June 2, 2021 by Brittany Hainzinger
IQVIA has announced details surrounding the COVID-19 Healthcare App Challenge, a hackathon-style competition for developers that wish to leverage the recently released IQVIA HealthCare Locator Software Development Kit. Starting today, developers can sign up for the hackathon here and will have until June 28 to develop an app to help consumers locate and engage healthcar...
AI is transforming Medicare shopping
Wednesday, April 7, 2021 by Richard Harris
Between the four Medicare parts (A – D) and various supplemental coverage options, Medicare is a complex but customizable system. Medicare shoppers can pick and choose from a wide variety of plans and coverage options, which while convenient, the sheer number and complexity of these options can make the shopping process more difficult. At the same time, there&rsqu...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
Database ecosystem will flourish in 2021
Thursday, January 7, 2021 by Freeman Lightner
Related to COVID-19, I think the big stories will revolve around managing remote workforces, cost-cutting by the consolidation of empty buildings, and adapting to changes in consumer behavior.
Database ecosystem will flourish in 2021
Despite the fact that IT budgets have been tight in 2020, businesses have adapted to the changed consumer behaviors. As a result, I ...
AppsFlyer releases mobile attribution solution for Apple’s App Clips
Monday, November 2, 2020 by Brittany Hainzinger
AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Mobile marketing during the COVID-19 pandemic
Thursday, August 27, 2020 by Brittany Hainzinger
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...
Being careful about 3rd party APIs
Monday, August 24, 2020 by Ameya Talwalkar
Over the past couple of years, we’ve seen a marked shift in the nature of API traffic from being largely driven by human actions to be increasingly machine-driven. While it used to take a human to click something on a website to trigger an API call and response, there are now sites and apps where upwards of 98% of total traffic is the result of bots -- some legiti...
