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Developer news items we found relating to playable

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AppSecCon-2022-dates

AppSecCon 2022 dates


Monday, May 9, 2022 by

The Purple Book Community, a community of top security leaders, announced that AppSecCon 2022 will take place May 18-19, 2022. The virtual event is expected to host thousands of leading security professionals from around the world.0 AppSecCon 2022 dates When: May 18-19, 2022 from 9 a.m. to 2 p.m. (PT) each day Where: Virtual Conference, Register Today! Presenta...


Playable-NFT-graphical-novel-Quantum-Noesis-lands

Playable NFT graphical novel Quantum Noesis lands


Monday, May 2, 2022 by

EVI (short for Electronic Virtual Intelligence) is on the verge of achieving sentience as the first true general Artificial Intelligence. But there are powerful forces at work to destroy her! To safeguard the Noesis Network, EVI has gamified part of her security, transforming vulnerabilities in the code into audiovisual puzzles that are easier for the human mind to g...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


In-game-advertising-extends-beyond-casual-games

In game advertising extends beyond casual games


Tuesday, December 31, 2019 by

The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.  The study, which is based...


Mobile-game-Warhammer-Odyssey-coming-soon

Mobile game Warhammer Odyssey coming soon


Friday, August 30, 2019 by

Games Workshop and Virtual Realms announced Warhammer: Odyssey, an MMO that brings the conflict and intrigue of the Warhammer Old World to Android and iOS devices. Morrslieb the Chaos Moon grows large in the skies above the Old World, under its wicked visage doomsayers take to the city streets and those creatures who would bring the walls of a man crumbling down...


Hot-Wheels-Infinite-Loop-mobile-game-released

Hot Wheels Infinite Loop mobile game released


Friday, August 23, 2019 by

Mattel, Inc. released the Hot Wheels Infinite Loop, a new digital racing game that brings the legendary Hot Wheels catalog to mobile devices for the ultimate smash-and-crash speed competition. With an introduction timed to Gamescom, Europe’s leading trade fair for digital games culture held in Cologne, Germany, Hot Wheels Infinite Loo...


What-your-zodiac-sign-says-about-your-gaming-personality

What your zodiac sign says about your gaming personality


Tuesday, August 20, 2019 by

No two gamers are alike. Everyone has their own unique interests and approaches to playing their favorite mobile games. Fascinatingly, a person's zodiac sign can often point to certain traits that not only affect your personality in real life, but also your gaming style!  The folks at Fort Mason Games— the female-run mobile gaming company that brought ...


Playable-gaming-ads-lands-from-Luna-Labs

Playable gaming ads lands from Luna Labs


Friday, August 2, 2019 by

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.  “Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...


Female-gamers-are-an-untapped-market-for-developers

Female gamers are an untapped market for developers


Wednesday, February 27, 2019 by

Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases. Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Mobile-app-advertising-trends-in-2018

Mobile app advertising trends in 2018


Thursday, November 15, 2018 by

PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Game-developers-get-new-matchmaking-platform-called-Open-Match

Game developers get new matchmaking platform called Open Match


Monday, September 10, 2018 by

Google Cloud and Unity are jointly announcing the availability of Open Match, an open source matchmaking solution offering game creators a common matchmaker framework.   Designed to allow game creators to reuse a common matchmaker framework, Open Match includes three core components: A frontend API for game clients; A backend API for game servers; and A...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Mobile-game-developers-get-another-playable-ads-platform-choice

Mobile game developers get another playable ads platform choice


Thursday, August 16, 2018 by

A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders. “Synative is reinventing the way mobile game developers design and create p...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Facebook-playable-ads-now-supported-by-Bidalgo

Facebook playable ads now supported by Bidalgo


Tuesday, May 15, 2018 by

Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...


Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


GDC-2018-breaks-attendance-records

GDC 2018 breaks attendance records


Monday, April 2, 2018 by

The 2018 Game Developers Conference (GDC) ended after a week of networking, learning and inspiration. This year, the event saw a record attendance of 28,000 industry professionals at San Francisco’s Moscone Convention Center from March 19-23. GDC and VRDC will be returning to the Moscone Convention Center on Monday, March 18 to Friday, March 22, 2019. The call for submi...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Adikteev-mobile-marketing-platform-raises-$12M

Adikteev mobile marketing platform raises $12M


Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


New-dinobot-combiner-makes-his-debut-in-Transformers:-Earth-Wars

New dinobot combiner makes his debut in Transformers: Earth Wars


Wednesday, September 27, 2017 by

Hasbro Inc. recently revealed Volcanicus, a brand new Dinobot Combiner that is making its debut appearance in Transformers: Earth Wars, a combat strategy mobile game available for free from Backflip Studios and Space Ape Games on the App Store and Google Play.Volcanicus and the Predacon Combiner, Predaking, are part of Transformers: Earth Wars’ Combiners Saga storyline,...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Glispa-acquires-justAd-to-provide-a-better-ad-experience

Glispa acquires justAd to provide a better ad experience


Thursday, September 14, 2017 by

Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...


Unity-2017.1-goes-subscription-based

Unity 2017.1 goes subscription based


Friday, July 14, 2017 by

Unity Technologies announced that Unity 2017.1 is now available to download from their Store. The update is the start of a new cycle that will evolve their popular game engine. 2017.1, which is the company’s first fully subscription-based product, focuses on helping teams work together more collaboratively by equipping artists and designers.“Unity 2017.1 is a one-stop c...


Your-Unite-Europe-2017-keynote-briefing

Your Unite Europe 2017 keynote briefing


Monday, July 3, 2017 by

Unite Europe 2017, taking place in the beautiful city of Amsterdam, has just kicked off! Over the next two days, artists, developers, teachers, filmmakers, researchers, storytellers and anyone using Unity will come together to talk about what they love most - creating with Unity.The opening keynote has just concluded and several big announcements have came down the pipe...


BioBlox2D-game-helps-you-learn-protein-docking

BioBlox2D game helps you learn protein docking


Wednesday, June 21, 2017 by

BioBlox2D is a new free mobile computer game inspired by tackling one of the hardest problems in biological science - how molecules fit together.BioBlox2D is the result of a collaboration between researchers at Imperial College London and Goldsmiths, University of London. It turns the science of how proteins fit together (or ‘dock’) with smaller molecules, such as medic...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


What-we-learned-at-GDC-2017,-and-dates-for-GDC-2018-announced

What we learned at GDC 2017, and dates for GDC 2018 announced


Monday, March 13, 2017 by

The 2017 Game Developers Conference (GDC), the world’s largest and longest-running event serving professionals dedicated to the art and science of making games, concluded a successful week of networking, learning and inspiration. In total, the conference hosted more than 26,000 professional attendees, 500 lectures, panels, tutorials and roundtable discussions, and ...


Mobile-games-market-generated-$40.6-billion-in-worldwide-revenue-in-2016-

Mobile games market generated $40.6 billion in worldwide revenue in 2016


Thursday, February 2, 2017 by

First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time The mobile games market generated $40.6 billion in worldwide revenue in 2016 - a sum equivalent to all global box office sales during the same time period - and grew 18% over the year bef...