Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
Multi platform apps are becoming more popular
Tuesday, June 18, 2024 by Brittany Hainzinger
Candy Crush Saga is one of the world’s most popular video games, with more than 5 billion downloads. That’s partly because gamers can play it anywhere. It offers versions for multiple platforms, including Android, iOS, and Windows: a practice known as multihoming.
Smaller developers, however, often decide not to pursue multiple platforms because it&r...
Security practices of apps in the Google Play Store
Monday, September 26, 2022 by Brittany Hainzinger
Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
Key privacy findings:
1 in 2 apps (55.2%) share your data with third parties.
Free apps share, on average, seven times more data points than paid apps.
The worst categ...
Lawsuit from US developers sways Apple
Friday, August 27, 2021 by Richard Harris
Apple has announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
iOS 12 subscription based app tips for success
Wednesday, August 29, 2018 by Eran Kinsbruner
Last year, Apple held a secret meeting with a select group of iOS app developers in New York to talk about changing the current app delivery model from one-time purchases to subscription-based. From Apple’s view, these one-time purchases typically are inexpensive ($1-2), yet grant end-users unlimited access to the app and support, which can prove to be costly from...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
Why your app should have OAuth 2.0
Tuesday, November 14, 2017 by James King
Consumer demand couldn’t be more clear - the more apps, the better. On average, consumers launch at least nine apps per day and more than 30 each month, and they tend to browse such apps for hours at a time. Users spend more than three hours a day on their smartphones, and nearly 90 percent of that time is devoted to apps. While much is made of app responsiven...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Just what is the DroneDeploy app market
Monday, November 7, 2016 by Richard Harris
PwC has predicted the global market for commercial drone technology to reach as much as $127 billion by 2020, and the FAA believes at least 543,000 drones will be in civilian hands by 2020. Developers will play a critical role in helping business adopt drones on every job site - whether it’s to monitor construction sites, improve farming methods, verify insurance claims...
Catching up With the Developer of the New Microskin App
Thursday, September 8, 2016 by Richard Harris
The company Microskin just launched one of the most sophisticated skin matching iPhone apps in the app store. Microskin creates personalized, color-matched line of waterproof "second skin" products. We caught up with the developer of the app, Don Fletcher of Vinclaro Pty Ltd. to discuss his history in the app store, and a bit about his approach to development.ADM:...
BYOD nightmare: Pokemon Go
Wednesday, September 7, 2016 by Mike Cobb
Pokémon Go, the smartphone game that became an overnight worldwide sensation, may be more than the latest technology must-have. The cute augmented reality app could actually provide cybercriminals an entry point to your business and personal files.Company security directors were already wringing their hands over employees who mix their work and private information on th...
Sell Windows Apps in Bulk With Windows Store for Business
Friday, May 6, 2016 by Stuart Parkerson
Windows developers can now sell paid apps in volume through Windows Store for Business where companies will be able to purchase apps in volume with credit cards. Additional purchase options are planned for future releases, including invoicing, volume discounts, and organizational in-app purchases.In some markets, the price shown for an app in the Windows Store for Busin...
First Insight Into Windows Store App Trends After Launch of Windows 10
Saturday, February 20, 2016 by Richard Harris
The Windows Dev team has announced the first reporting of the Windows Store trends since Microsoft announced in January that over 200 million PCs, tablets, and phones across the globe are now running Windows 10, making it the fastest growing version of Windows in history. This latest reporting period encompasses October – December 2105.Since the Windows 10 launch, over ...
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
Windows and Windows Phone Store Trends for First Quarter 2015
Wednesday, April 22, 2015 by Richard Harris
Microsoft has released the latest Windows Store trends across categories, markets, and more for Q1 2015. Microsoft provides the quarterly analysis to help app developers understand general trends can help determine what types of apps to build or where to focus development efforts. Data from the Windows Store is presented alongside Windows Phone Stores.Windows and Window...
Windows App Store Announces Latest App Download and Monetization Trends
Saturday, December 27, 2014 by Stuart Parkerson
The Windows Development Team has released its latest report in a recurring series that provides details about recent Windows App Store trends across categories, markets, and more. Data from the Windows Store is included with Windows Phone Store, to provide information about apps regardless of the devices targeted.This latest update includes several new analyses includin...
Think Users Don't Pay for Apps Think Again, Over 40 percent Of SmartPhone Owners Have Paid Apps Report Finds
Thursday, September 25, 2014 by Richard Harris
It’s generally accepted in the mobile app industry that consumers are now conditioned to downloading apps for free, there still are a number of smartphone users that have downloaded a paid app.A recent study by Branchfire, makers of the Folia and iAnnotate apps, was conducted in July on consumer attitudes towards the cost of apps. Respondents included over 2,0...
Back to School: A Case in Point for Niche Mobile App Marketing
Tuesday, August 26, 2014 by Stuart Parkerson
Have an astronomy app? That’s a great niche, and when a comet starts barreling towards earth, your sales will soar. Of course it will be hard to spend all of that money in the aftermath of the impact, but hey, life’s not perfect.Seriously, an astronomy app really is a great niche. It uses the capacities of smart devices well (GPS, imaging), it has a global group of indi...
Analyzing an App’s Potential Using App Annie
Tuesday, June 3, 2014 by Artyom Dogtiev
Questions such as “How do I find a profitable app” and “How much profit does an app bring” are key when investors are making a decision about adding new apps to their portfolio. The fact is, there is no way to figure out how much income an app makes directly, unless you have access to the app’s sales numbers. In this article, we will show you the best way to get in...
App Analytics Report Shows Google Play Market Share is Stagnant While The Apple App Store Sees Slight Gains
Tuesday, May 13, 2014 by Stuart Parkerson
While Google Play has seen 38 percent growth for the last 6 months, April showed no gains according to Distimo’s April 2014 Global App Report. The Apple App Store, on the other hand, saw slight gains and an increase in market share. The report shows that the market as a whole grew by around 1.5% with total market share distribution at 39 percent for Google Pla...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace, and competition to get apps discovered is fierce.
By now, the US market is reaching saturation and many mobile users alrea...
Distimo Reveals New App Store Data That Can Seriously Help You Market Your App
Friday, March 28, 2014 by Richard Harris
Getting buried in the app stores with your shiny new app is like stepping into quicksand, the harder you fight to stay alive the faster you sink! At least that is how it seems. There are still so many mysteries within the app stores about how to really be successful and find your niche to get your app noticed. But one of the best things you can do to help is learn...
Latest Window Store Trends Show Developers Best App Monetization Opportunities
Friday, February 28, 2014 by Stuart Parkerson
Microsoft has released a report detailing its latest findings as part of a recurring series that provides details about recent trends in the Windows Store across categories, markets, and more. The report was provided by Bernardo Zamora, Senior Business Manager, Windows Store and Windows Phone Store.Included are statistics about the categories, country differences, ...
Report: How The Most Successful Apps Make Money Globally
Saturday, February 22, 2014 by Stuart Parkerson
Distimo has released its latest publication: How the Most Successful Apps Monetize Globally. The analysis includes a synthesis of the revenue share from in-app purchases (IAP) over time and average revenue per download (ARPD) breakdowns for top apps by country, business models, and device type.For part of this analysis, Distimo worked with Chartboost to compare ARP...
The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization
Friday, February 14, 2014 by Ilya Nikolayev
It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...
Top App Money Makers for 2013 It’s All About Free Apps
Monday, December 23, 2013 by Stuart Parkerson
Sometimes to make money you have to give something away. Nowhere is this more true that in current mobile app economy, where free apps led the way in revenue generation for 2013.
Distimo has just released its “2013 Year in Review” which highlights the big winners in the iOS, Android and Amazon Marketplaces. A blog posting highlights the full report, which is avail...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
Passion is
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
beautiful product.However,
passion is not enough.
And
although you may not be in the game for this reason in the first ...
Samsung Increases In App Purchase Revenues for Android App Developers
Wednesday, November 6, 2013 by Stuart Parkerson
For the next six months Samsung is bumping up the revenue share Android app developers receive from in-app purchases on the Samsung Apps ecosystem. The program runs now through April 30, 2014.
Developers who use Samsung’s In-App Purchase 2.0 are eligible for an 80% share - up from the standard 70%. The increase only applies to payments made in-app and not for paid ap...
App Developer Magazine Developer Spotlight Wasabi Productions
Sunday, November 3, 2013 by Stuart Parkerson
As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher.
ADM - Who are your key members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing & Strategy, Co-Founder; and Chaz Heitner, Financial Director, Co Founder.
ADM - How lo...
Opera Mobile Store triples the number of apps, monthly visitors grow 63 percent
Thursday, October 24, 2013 by Richard Harris
Cross-platform mobile app store now serves 140,000 apps to 75M monthly visitors San Mateo, Calif. - October 24, 2013 - The Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has tripled the size of the store in the last 12 months, currently offering more than 140,000 apps. The Opera Mobile Store provides more than 75 million mon...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
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