The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
To make a progressive web app or not
Thursday, September 6, 2018 by Richard Harris
Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period.
In order to achieve the speed and ease of use p...
Five tips for taking mobile payments from inside your app
Friday, August 24, 2018 by Carol Oles
Back in 2008 when the Apple App Store began, there were a mere 800 apps available for download. Fast forward ten years and there are over two million apps on the Apple App Store and approximately 8 million in the Google Play store. Thousands of mobile apps are being published to Google Play and Apple App Store daily, but are the ones geared toward e-commerce or requirin...
Building native mobile apps with Creo
Thursday, June 21, 2018 by Richard Harris
A new mobile app development platform for MacOS has been released by Creolabs named Creo. Creo combines the Design and Development process into a single application. Traditional mobile app creation process is split between the design process and the development process, the platform merges the two separated steps into a single tool which helps reduce development time.
...
Javascript based mobile app framework Native gets bumped to 4.0
Thursday, June 21, 2018 by Richard Harris
The open-source Javascript based framework for delivering cross-platform native iOS and Android apps - NativeScript 4.0 from Progress has been announced. With a new development workflow, support for advanced navigation scenarios and deeper integration with Vue.js, NativeScript 4.0 aims to let developers create cross-platform mobile apps faster.
Wi...
KaiOS talks smart feature phones and app developers
Wednesday, June 13, 2018 by Richard Harris
KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...
What if we never had to look at code to make an app
Monday, May 7, 2018 by Richard Harris
I find it humorous and a little dissatisfying that programming is sometimes defined as; “the action or process of writing computer programs ”, as if we are just sitting down to write a short story!So here is my definition of programming. Programming is a complex set of engineered problem-solving ideas from the widespread neural network of the brain, that gets translated...
Magento Progressive Web Applications (PWA) Studio marches in
Wednesday, April 25, 2018 by Richard Harris
Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.Mobile commerce continues to grow and will contribute to half of overall reta...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
The HTML5 killer you may not know about
Thursday, September 14, 2017 by Richard Harris
For years HTML has been the universal language for website construction, and it has been impressively resilient in the face of competing languages thus far. It’s been known to have the best combination of speed, security, responsiveness and compatibility of all programming languages on the market. However, the world is expanding beyond the internet browser to mobile and...
Explaining RCS and how it could kill the need for some apps
Friday, May 12, 2017 by Richard Harris
Throughout the past 20 years, we've become well acquainted with the traditional text message. We've seen it evolve from a method of communicating with friends and family, to a way for consumers to interact with businesses in order to receive updates and relevant information. As 4 billion people worldwide use SMS, this traditional method of communication continues to evo...
Taking your mobile website SEO to the next level
Wednesday, April 12, 2017 by Richard Harris
Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...
Mozilla partners with BrowserStack to test mobile websites
Friday, March 3, 2017 by Richard Harris
Mozilla, the maker of Firefox, and a pioneer and advocate for the Web for more than 15 years has announced a partnership with BrowserStack to enable developers to test mobile websites on both iOS and Android devices to ensure sites run flawlessly in Firefox.BrowserStack is a mobile and web testing platform that is trusted by more than 36,000 companies globally including...
Building a Modern Growth Stack
Tuesday, December 27, 2016 by Janice Ryan
At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Christian Hargrave
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
Smaato Adds New Management API to its Mobile Monetization Platform
Friday, June 3, 2016 by Richard Harris
Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
Lots of App Development Goodies Announced at Google I-O 2015 Including Android M Developer Preview
Friday, May 29, 2015 by Stuart Parkerson
A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...
App Publishers Need to Consider Re engagement Marketing for Inactive Users
Monday, May 4, 2015 by Stuart Parkerson
What is “App-Nesia’? If you’re an app publisher you probably are feeling the affects of App-Nesia right now as many of the users who downloaded your app have forgotten about it. There can be any number of causes, however these people originally downloaded your app for a reason, and you should consider retargeting them to re-engage them with your brand.Google and Ipsos r...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
Site24x7 Launches Beta Version of Android Mobile APM
Tuesday, March 3, 2015 by Richard Harris
Site24x7, a cloud infrastructure monitoring service, has launched a new beta version of its Mobile Application Performance Management (APM), a feature that helps mobile developers manage their mobile apps. The Site24x7 Mobile APM provides visibility into mobile application behavior and helps resolve performance issues that affect end-user experience. Site24x7 helps...
Developers Can Create HTML5 and Native Content for New Ubuntu Phone
Wednesday, February 11, 2015 by Richard Harris
Canonical has announced the first phone running the open source OS Ubuntu, the Aquaris E4.5 Ubuntu Edition, which is available in limited quantities in Europe from the Spanish device maker BQ. Availability of the phone will be announced through @Ubuntu and @bqreaders on Twitter as well as Ubuntu G+ and Ubuntu Facebook.The Aquaris E4.5 Ubuntu Edition abandons the app mod...
New Study by MobPartner Shows App Publishers With Brand Awareness Are More Successful With Consumer App Downloads
Tuesday, November 18, 2014 by Richard Harris
A new study by mobile research firm On Device on behalf of mobile marketing company MobPartner has shown that mobile travel app users tend to resist spam and irrelevant which can cause them fail to engage with mobile travel ads.On Device spoke research 1,000 mobile users in August about how they engaged in travel research and planning, both on mobile and laptop, and wha...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
No Tricks Here, Halloween Apps to Take Off This Holiday Season
Monday, October 20, 2014 by Stuart Parkerson
SOASTA has released the results of its Halloween Retail Readiness Index which was conducted online in the U.S. by Harris Poll on behalf of SOASTA from October 9-13, 2014 among 2,026 adults, ages 18 and older. The study provides a lesson that is valuable across all app genres. Your app or mobile website better work or it will be abandoned forever - now that’s a scary tho...
Find Out How Your App Ranks With SimilarWeb's New Analytics Platform
Wednesday, October 1, 2014 by Richard Harris
SimilarWeb has launched a new app analysis and mobile website data platform, providing the ability to analyze global desktop and mobile data for any website, mobile website, and app.The new platform builds on the company’s website analysis platform which provides traffic and engagement information for any website. The new mobile app analysis product is based o...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
Millennials Increasingly Turning to Mobile Pictures to Communicate
Monday, September 29, 2014 by Stuart Parkerson
Selfies, Snapchat, Pinterest – if a picture paints a thousand words then mobile users are communicating at a never before seen rate. This move away from the written word to pictures is highlighted in a new report: “Millennials, Selfies And The Changing Face of Mobile Commerce.”The report provides insight derived from a survey conducted by Zogby Analytics and c...
A Responsive Website Or a Native App Question
Thursday, September 18, 2014 by Stuart Parkerson
Every day we host a number of articles and news announcements about the mobile app industry. Sometimes what gets lost in the huge amount of information available is that each business is unique in its goals for communicating with its various constituencies, both externally with its customers and internally with employees.So when deciding on whether your business should ...
BlazeMeter Offers Scriptless App Performance Testing
Monday, July 7, 2014 by Stuart Parkerson
BlazeMeter, a provider of the JMeter-based performance testing cloud, has launched FollowMe, which offers scriptless performance testing for its cloud-based platform. FollowMe helps speed up and simplify performance testing by eliminating complex, costly and time-consuming scripting procedures. The product eliminates the need to write load testing scripts on applic...
