The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
To make a progressive web app or not
Thursday, September 6, 2018 by Richard Harris
Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period.
In order to achieve the speed and ease of use p...
Building native mobile apps with Creo
Thursday, June 21, 2018 by Richard Harris
A new mobile app development platform for MacOS has been released by Creolabs named Creo. Creo combines the Design and Development process into a single application. Traditional mobile app creation process is split between the design process and the development process, the platform merges the two separated steps into a single tool which helps reduce development time.
Thursday, June 21, 2018 by Richard Harris
KaiOS talks smart feature phones and app developers
Wednesday, June 13, 2018 by Richard Harris
KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...
What if we never had to look at code to make an app
Monday, May 7, 2018 by Richard Harris
I find it humorous and a little dissatisfying that programming is sometimes defined as; “the action or process of writing computer programs ”, as if we are just sitting down to write a short story!So here is my definition of programming. Programming is a complex set of engineered problem-solving ideas from the widespread neural network of the brain, that gets translated...
Magento Progressive Web Applications (PWA) Studio marches in
Wednesday, April 25, 2018 by Richard Harris
Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.Mobile commerce continues to grow and will contribute to half of overall reta...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
The HTML5 killer you may not know about
Thursday, September 14, 2017 by Richard Harris
For years HTML has been the universal language for website construction, and it has been impressively resilient in the face of competing languages thus far. It’s been known to have the best combination of speed, security, responsiveness and compatibility of all programming languages on the market. However, the world is expanding beyond the internet browser to mobile and...
Taking your mobile website SEO to the next level
Wednesday, April 12, 2017 by Richard Harris
Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...
Building a Modern Growth Stack
Tuesday, December 27, 2016 by Janice Ryan
At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
Lots of App Development Goodies Announced at Google I-O 2015 Including Android M Developer Preview
Friday, May 29, 2015 by Stuart Parkerson
A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...
App Publishers Need to Consider Re engagement Marketing for Inactive Users
Monday, May 4, 2015 by Stuart Parkerson
What is “App-Nesia’? If you’re an app publisher you probably are feeling the affects of App-Nesia right now as many of the users who downloaded your app have forgotten about it. There can be any number of causes, however these people originally downloaded your app for a reason, and you should consider retargeting them to re-engage them with your brand.Google and Ipsos r...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
New Study by MobPartner Shows App Publishers With Brand Awareness Are More Successful With Consumer App Downloads
Tuesday, November 18, 2014 by Richard Harris
A new study by mobile research firm On Device on behalf of mobile marketing company MobPartner has shown that mobile travel app users tend to resist spam and irrelevant which can cause them fail to engage with mobile travel ads.On Device spoke research 1,000 mobile users in August about how they engaged in travel research and planning, both on mobile and laptop, and wha...
No Tricks Here, Halloween Apps to Take Off This Holiday Season
Monday, October 20, 2014 by Stuart Parkerson
SOASTA has released the results of its Halloween Retail Readiness Index which was conducted online in the U.S. by Harris Poll on behalf of SOASTA from October 9-13, 2014 among 2,026 adults, ages 18 and older. The study provides a lesson that is valuable across all app genres. Your app or mobile website better work or it will be abandoned forever - now that’s a scary tho...
Find Out How Your App Ranks With SimilarWeb's New Analytics Platform
Wednesday, October 1, 2014 by Richard Harris
SimilarWeb has launched a new app analysis and mobile website data platform, providing the ability to analyze global desktop and mobile data for any website, mobile website, and app.The new platform builds on the company’s website analysis platform which provides traffic and engagement information for any website. The new mobile app analysis product is based o...
Millennials Increasingly Turning to Mobile Pictures to Communicate
Monday, September 29, 2014 by Stuart Parkerson
Selfies, Snapchat, Pinterest – if a picture paints a thousand words then mobile users are communicating at a never before seen rate. This move away from the written word to pictures is highlighted in a new report: “Millennials, Selfies And The Changing Face of Mobile Commerce.”The report provides insight derived from a survey conducted by Zogby Analytics and c...
A Responsive Website Or a Native App Question
Thursday, September 18, 2014 by Stuart Parkerson
Every day we host a number of articles and news announcements about the mobile app industry. Sometimes what gets lost in the huge amount of information available is that each business is unique in its goals for communicating with its various constituencies, both externally with its customers and internally with employees.So when deciding on whether your business should ...
BlazeMeter Offers Scriptless App Performance Testing
Monday, July 7, 2014 by Stuart Parkerson
BlazeMeter, a provider of the JMeter-based performance testing cloud, has launched FollowMe, which offers scriptless performance testing for its cloud-based platform. FollowMe helps speed up and simplify performance testing by eliminating complex, costly and time-consuming scripting procedures. The product eliminates the need to write load testing scripts on applic...
Perfecto Mobile’s On Demand Webinar Series Provides Mobile Performance Testing Insight
Friday, May 23, 2014 by Richard Harris
Ok, we all understand that it’s not always easy to make time to catch a specific meeting, a training session, webinar etc. And I have to admit that this week I had one of those situations. I had planned to attend the Perfecto Mobile webinar on Wednesday and just prior to the event, had to jump on a conference call that went much longer than I had planned.Howev...
App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App
Monday, March 3, 2014 by David Lee
Deeplinking will soon
be the primary way new users discover your app and the content within it. Being
featured in the App Store can launch your app to stardom, but most apps won’t
have that opportunity. Deeplinks however, offer a proactive way to expose the
content within your app to potential users who may discover your content
through searches or social media. Sa...
New Service Combats Mobile Ad Redirects and Malvertising
Monday, January 27, 2014 by Stuart Parkerson
The Media Trust has announced the release of Mobile Scanner, a subscription-based service that immediately detects and stops mobile redirects before they can negatively impact the user experience and revenues for publishers, ad networks, exchanges and demand side platforms (DSPs). The Media Trust provides client-side automation and monitoring services for...
Oracle Acquires Enterprise Mobile Solutions Provider Bitzer Mobile
Tuesday, November 19, 2013 by Richard Harris
Oracle announced it has acquired Bitzer Mobile, a provider of mobile applications management solutions. Bitzer Mobile will be integrated into Oracle's portfolio of Fusion Middleware products, and is expected to be a core component to its mobile security strategy.
Oracle is currently reviewing the existing Bitzer Mobile product roadmap and will be providing guidance to ...
InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers
Tuesday, October 22, 2013 by Richard Harris
Singapore, October 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads.These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based approach to creating highly engag...
Alternative Ways Of Monetizing Mobile Apps
Saturday, September 7, 2013 by Marjorie Natal
Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...
Visual Website Optimizer now for mobile
Thursday, December 6, 2012 by Richard Harris
Do you need to test a mobile website for it's readiness into the market?Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency”
plan and above can now optimize their mobile landing pages and websites
just as they would do for th...