Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
By 2020 you'll be watching sports with AR over 5G report says
Thursday, February 21, 2019 by Richard Harris
Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of these technologies, supported by 5G, to offer richer viewing experiences to fans, both at sports stadiums and watching at home. Promising speeds up to tens of times faster and lower latency than 4G, 5G opens up the possibilities ...
What the end of Net Neutrality does to app developers
Friday, December 15, 2017 by Gil Regev
With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th...
Unlocking your phone to kill time You're not alone
Monday, November 13, 2017 by Christian Hargrave
A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...
Using ARKit to provide a mobile content experience
Thursday, November 2, 2017 by Roman Taranov
With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
Why Texas Humor selected the Shopgate mobile commerce platform
Thursday, July 20, 2017 by Richard Harris
Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi...
PacketZoom speeds up Photofy app by nearly 2x
Friday, June 9, 2017 by Richard Harris
Performance is a crucial contributor to a dependable mobile app user experience. While stunning visuals attract customers by making a great first impression, a long-lasting relationship depends on the quality of each encounter, which is heavily influenced by how an app performs. According to Compuware research, most consumers expect mobile apps to launch within two seco...
Mobile language localization now available from Smartling
Thursday, February 2, 2017 by Christian Hargrave
Smartling, a global language translation and content localization solutions company, has announced the widespread availability of its proprietary Mobile Delivery Network, building on the company’s comprehensive Mobile Localization Solution. The Smartling Mobile Delivery Network solves what traditionally has been a problematic interdependency between mobile app rele...
SOTI MobiControl 13.2 Ships to help enterprises manage devices
Monday, October 17, 2016 by Richard Harris
SOTI Inc. announced the availability of SOTI MobiControl 13.2. MobiControl provides mobility management across all endpoints, seamlessly managing mobile devices, connected peripherals, applications, content, and security from within a single management console.Version 13.2 of SOTI’s flagship product, is now improved with a variety of powerful new features, includin...
IT Governance of Sensitive Files on Corporate and BYOD Mobile Devices
Monday, June 20, 2016 by Jeff Steuart
Mobile content has brought new agility and efficiency to just about every enterprise. "Mobile communication and collaboration is accelerating and improving enterprise productivity and growth like no other universal technology since the dawn of the Web 25 years ago,” says Josh Bohls, Founder, Inkscreen. But these advantages come at a cost.Says Bohls, “Ask any o...
Is Your Brand Developing a ChatBot Strategy
Friday, June 17, 2016 by Brian Heikes
Marketers and Customer Service professionals are now paying a lot of attention to ChatBots. Whereas the web, mobile marketing and smartphone apps were at one point the “next big thing”, ChatBots are now becoming a pervasive part of a brand’s digital toolkit.“Bots”, as they’re known, are being talked about as the next evolution of messaging interaction between brands and...
Opera Mediaworks Releases Mobile First Insights Advertising Report
Thursday, May 19, 2016 by Richard Harris
Opera Mediaworks has released a new Mobile First Insights quarterly report that offers trends, advertising best practices, and what's new in mobile advertising technology and creativityThe new report is organized into three sections: Data, Technology and Creativity. Opera Mediaworks reviewed data from hundreds of global ad campaigns and billions of impressions serv...
Built.io Releases Native Mobile SDKs for Contentstack
Monday, March 14, 2016 by Richard Harris
Built.io has released new native mobile SDKs for Contentstack, the companies cloud-based API-driven headless content management system (CMS). The release also introduces a redesigned user interface with new features for content editors and new tools for developers. Highlights of the new release include:- Mobile SDKs for iOS and Android enable cross-platform m...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
AT&T Developer Summit Hosts Biggest Hackathon Yet with Over $250,000 Up for Grabs
Wednesday, December 2, 2015 by Stuart Parkerson
The developer world is set to experience one of the biggest hackathons of the year on January 2–3, 2016. Developers will flock to Las Vegas during that time for a chance to win over US$250,000 in cash and prizes at the AT&T Developer Summit hackathon.It’s the biggest hackathon prize pool of the year, bar none. And participating is free! I like the word “plethora” to...
Adobe Report Shows Growing Rise in Consumer Distrust of Mobile Content
Wednesday, October 7, 2015 by Stuart Parkerson
Adobe has released a new report that indicates that consumers are becoming increasingly disenfranchised with the trustworthiness of mobile content, which could indicate that app publishers need to ensure that they have strong brand awareness to separate themselves from their less scrupulous brethren. The report, “The State of Content: Expectations on the Rise,” hig...
How Culture Can Impact App Downloads
Monday, August 3, 2015 by Richard Harris
YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp...
Open Source Virtual Reality Platform now Supports Android
Wednesday, July 8, 2015 by Richard Harris
The Open Source Virtual Reality (OSVR), an organization working towards an open standard for virtual reality devices, has announced that OSVR software now accommodates Android devices, adding to existing distribution for Windows and Linux.To demonstrate the Android support for mobile VR enabling cross compatibility between hardware and mobile content integrated with OSV...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
YouAppi Launches Its OneRun™ Mobile Customer Acquisition Solution
Friday, December 12, 2014 by Stuart Parkerson
With the current complaints in the industry about the meager budgets in mobile marketing, YouAppi had just released its OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.YouAppi’s is created with proprieta...
New Study Finds That Risky Mobile Behavior Is Conducted By Employees
Thursday, December 4, 2014 by Richard Harris
Ponemon Institute and Accellion, Inc. have conducted new mobile research and have found that employees are participating in risky mobile behavior, with nearly 90 percent being able to access confidential information on mobile devices. The new workplace of today requires solutions which will allow employees mobile workflows that are able to introduce the security risks.&...
MEF Global Forum 2014 to Examine Mobile Economy Trends
Monday, October 27, 2014 by Richard Harris
The MEF Global Forum 2014 returns to San Francisco on 17th - 19th November 2014 at the Westin San Francisco Market Street. The event is hosted by the MEF, a trade association for companies wishing to monetize their products & services via mobile.The main conference takes place over two days as it explores mobile innovation and global trends: - Innovation Day (N...
Leanplum Adds Mobile Messaging for iOS to its A|B Testing, Marketing Automation and Analytics Platform
Tuesday, July 29, 2014 by Richard Harris
Leanplum has announced that it is adding a new mobile messaging feature that provides developers the ability to create, automate and test targeted in-app messages and push notifications to users. The Leanplum offers an integrated optimization platform for mobile apps. The company allows developers, product managers and marketers to utilize customer data b...
Good Technology Announces New Enterprise Mobility Offerings
Thursday, July 17, 2014 by Stuart Parkerson
Good Technology has announced four new enterprise mobility management (EMM) suites. The new EMM suites are based on Good’s existing product portfolio.Good Professional Suite: $0 per user, per monthOriginally announced as Good Pro in February, this entry-level suite is for business professionals or small businesses wishing to ensure their data and mobile devices are prot...
raw engineering Releases the contentstack.io Mobile first Enterprise Content Management System
Wednesday, July 16, 2014 by Stuart Parkerson
raw engineering has released contentstack.io, a mobile-first content management system (CMS) for the enterprise. contentstack.io provides the ability for an enterprises to accelerate content delivery across all web properties, web apps, mobile sites and mobile apps.Built on top raw engineering’s mobile platform built.io, contentstack.io facilitates publishing conte...
Asia is a Gold Mine for Android App Developers and Here's Why
Wednesday, June 18, 2014 by Paolo Rizzardini
The Asian consumer and the smartphoneThe Asian market has a strong affection for smartphones, tablets and all manner of other internet-enabled devices, more so than any other region in the world. In a recent survey (Milward Brown AdReaction: “ the daily distribution of Screen-Minutes across countries” published in KPCB report) that analyzed the time consumers spend...
New Q1 2014 App Market Report Shows Google Play Revenue Climbs in US and China Leads iOS Growth
Tuesday, April 15, 2014 by Richard Harris
A new report from App Annie is showing that the worldwide app market continues to grow as Google Play revenue climbs in the United States, and China leads iOS growth. The analysis comes from the App Annie Market Index, a barometer of the macro trends that are emerging in the app ecosystem across stores, countries and categories. The analysis of the global...
Study Finds 80 percent Of Mobile Content Reads Never Leave The Landing Page
Wednesday, April 9, 2014 by Richard Harris
Rumble, the smart mobile publishing platform, has announced the findings of its latest quarterly mobile study which identifies how users interact with content and how this affects their likelihood to share articles. This follows on from their first study, which showed that mobile readers have unique engagement habits when it comes to mobile content apps. This new stud...
Data Use by Smart Phone Users Show No Sign of Slowing According to Mobidia Technology Report
Wednesday, February 26, 2014 by Richard Harris
Mobidia Technology and Informa have released a study as part of their paper, “Understanding Today’s Smartphone Users” which offers insights into smart phone data usage from an extended analysis of the leading LTE markets of the U.S., Brazil, Canada, Germany, Korea, Japan, Russia, Saudi Arabia, South Africa and the U.K.The analysis, which was based on a data set spa...
Mobile App Privacy Policy: Do You Have One
Saturday, February 22, 2014 by Andrew Bud
What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected ...
Report Shows Most People Don't Trust Mobile Security When Purchasing Goods and Services
Thursday, February 20, 2014 by Richard Harris
Global study in association with AVG Technologies indicates that 30 per cent of consumers worldwide consider Trust as the single largest obstacle to using mobile to purchase goods and servicesMEF, the global community for mobile content and commerce, today announced the results of its second annual Global Trust Report. The 2014 report, carried out in partnership with&n...
Bango Dashboard Lanches Giving Developers a 3D View of Content Purchases
Thursday, February 6, 2014 by Richard Harris
Bango announces its latest product innovation: Bango Dashboard. This entirely new product has emerged from Bango’s analytics technology, giving Mobile Network Operators (MNOs) a three dimensional view of their subscribers’ digital content purchases, across the world’s largest app stores. MNOs increasingly provide mobile payment for app stores, using direct ope...
Opera Mobile Store Passes 100 Million User Mark
Tuesday, January 28, 2014 by Richard Harris
Cross-platform mobile app store now offers 200,000 appsThe Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has reached a new milestone of 105 million monthly visitors at the end of Q4 2013. As the world's largest cross-platform app store, the Opera Mobile Store saw exponential growth in its user base over the 12 last mon...
Study by Rumble Shows App User Engagement Significantly Differs by Content
Wednesday, November 20, 2013 by Richard Harris
It makes sense that different apps engage users differently. A mapping app is not going to be used as often as Facebook or Words With Friends. Still, we welcome more insight into the actual differences between user engagement and the types of apps they use.
A new study by Rumble, a mobile-first platform for content publishers, attempts to better quantify this differen...
