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Developer news items we found relating to media buy

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How-to-unlock-mobiles-hidden-data-trove-without-touching-privacy

How to unlock mobiles hidden data trove without touching privacy


Wednesday, October 28, 2020 by

If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...


Media-Buyers-Have-a-New-Option-With-Matomy

Media Buyers Have a New Option With Matomy's Launch of MyDSP


Wednesday, September 7, 2016 by

Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy‚Äôs MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...


SourceKnowledge-Aims-to-Improve-User-Acquisition-and-Conversion-With-New-SaaS

SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS


Tuesday, August 16, 2016 by

SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...