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Developer news items we found relating to measuring

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Experience-Center-worldwide-launches-from-Microsoft

Experience Center worldwide launches from Microsoft


Monday, November 18, 2019 by

Microsoft has also reimagined the future of work by creating a blueprint for productivity, efficiency, accessibility, flexibility, and collaboration for organizations in the region. In a world where we can expect more than 40 billion devices generating nearly 80 zettabytes (ZB) of data by 2025, organizations and industries will need to quickly adopt new tec...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


Digital-change-tips-from-SolarWinds

Digital change tips from SolarWinds


Wednesday, October 30, 2019 by

Successful change management can identify services, users, applications and devices impacted by technology changes. Digital changes typically impact more than one department, so change management shouldn't be left responsible to solely one team, and when businesses are adopting digital solutions, it is important to keep the change management...


The-accuracy-of-AI-necessary-to-solve-problems

The accuracy of AI necessary to solve problems


Tuesday, October 22, 2019 by

We recently had a conversation with Aaron Edell, Director of Applied AI at Veritone who says data scientists are going about building AI/ML solutions wrong when they try to achieve 100% accuracy. They can spend hours building, testing, and rebuilding until the solution is 100 percent accurate until deploying. When data scientists spend this extra time perfecti...


Monitor-air-pollution-with-an-app-and-developer-API

Monitor air pollution with an app and developer API


Friday, September 27, 2019 by

Monitoring your exposure to pollution due to wildfires just got much easier with the release BreezoMeter, an application helping users to plan ahead by utilizing the fire alerts functionality provided by their free mobile app. The movement of wildfire smoke is hard to predict. It's only recently been discovered that wildfire pollution travels much further than accou...


Women-Who-Tech-announce-10-finalists

Women Who Tech announce 10 finalists


Thursday, September 5, 2019 by

Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville. "By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...


Cross-platform-graphical-toolkit-from-the-Qt-Company-arrives

Cross platform graphical toolkit from the Qt Company arrives


Monday, August 26, 2019 by

The Qt Company introduced Qt for MCUs to enable companies to create fluid user interfaces (UIs) on cost-effective microcontrollers (MCUs). The new offering leverages the existing tools and libraries from the widely used Qt for Device Creation, allowing companies to deliver better user experiences for displays powered by MCUs while reducing their hardware ...


Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


The-future-of-AI-in-advertising-for-mobile-could-be-audiocentric

The future of AI in advertising for mobile could be audiocentric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


Atlassian-to-acquire-AgileCraft-for-$166M

Atlassian to acquire AgileCraft for $166M


Monday, March 25, 2019 by

Atlassian Corporation Plc announced it has entered into a definitive agreement to acquire AgileCraft. AgileCraft helps enterprise organizations build and manage a ‘master plan’ of their most strategic projects and workstreams. Business leaders use AgileCraft to map strategic projects to the distributed work required to deliver them, providing better vis...


Productive-app-updates-while-prioritizing-the-customer

Productive app updates while prioritizing the customer


Monday, February 25, 2019 by

Product innovation is essential for companies that want to have a high-performing app. Top companies that stay ahead of the curve are constantly changing, experimenting and creating new ways for users to engage with products. However, when implementing new app features or experiences, customers need to be at the center of the innovation process. Companies can use tes...


Teaching-women-in-developing-countries-to-build-apps

Teaching women in developing countries to build apps


Thursday, February 14, 2019 by

Crowd Machine and the Vital Voices Global Partnership have launched its Women in Application Development initiative on International Day of Women and Girls in Science 2019. The initiative brings together women from nine developing countries to learn how to develop applications using Crowd Machine’s free, online learning platform, Crowd Academy. Crowd Machine en...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


Unity-developers-get-analytics-services-from-Kochava

Unity developers get analytics services from Kochava


Monday, December 17, 2018 by

Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content. How Kochava helps Unity Developers Developers, particularl...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Top-ranking-mobile-games-earn-10X-what-other-games-do

Top ranking mobile games earn 10X what other games do


Monday, October 29, 2018 by

A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018. The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Hold-UR-Phone-better-with-this-new-smarphone-addon

Hold UR Phone better with this new smarphone addon


Monday, September 24, 2018 by

In today’s world people of all ages find that a cell phone has a definite hold on his or her personality and character. Losing a phone is costly and time-consuming and the ability to be certain one is capable and able to protect their smartphone has a vital and positive impact on an individual. Hold UR Phone offers consumers a handy means of holding and protecting...


Women-Who-Tech-announces-top-10-startup-finalists

Women Who Tech announces top 10 startup finalists


Thursday, September 20, 2018 by

Women Who Tech has announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch to investors and tech leaders, including Mitchell Baker, Chairwoman and Co-Founder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, Julien Quintard, Managin...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Mobile-retargeting-best-practices-and-worst-mistakes

Mobile retargeting best practices and worst mistakes


Monday, June 11, 2018 by

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...


Why-the-cost-of-cloud-computing-is-dropping-dramatically

Why the cost of cloud computing is dropping dramatically


Thursday, January 25, 2018 by

You might read the headline statement that the cost of cloud computing is dropping and say “Well, duh!”. Or maybe you’re on the other side of the fence. A coworker recently referred me to a very interesting blog on the Kapwing site that states Cloud costs aren’t actually dropping dramatically. The author defines “dramatically” based on the targets set by Moore’s Law or ...


Mobile-apps-are-key-to-success-in-retail

Mobile apps are key to success in retail


Wednesday, November 29, 2017 by

Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...


Why-your-app-is-getting-uninstalled-and-how-to-prevent-it

Why your app is getting uninstalled and how to prevent it


Wednesday, November 22, 2017 by

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...


The-Future-of-AR-in-mobile-apps

The Future of AR in mobile apps


Tuesday, May 30, 2017 by

Augmented reality: the shiny new toy that every company wants to get their hands on and be a part of. Since Facebook launched its AR platform a few weeks ago at F8, augmented reality has now become the standard in which companies must reach to achieve complete consumer interaction.While there is still a lot to discover and unleash when it comes to the capabilities of AR...


Bringing-LEGO-minifigures-to-life-using-AR-and-emotion-recognition

Bringing LEGO minifigures to life using AR and emotion recognition


Wednesday, May 3, 2017 by

Goran Vuksic, an iOS developer for Tattoodo, has made a unique new application that is helping make childhood dreams come alive. The app uses emotional AI and Augmented Reality SDK's that help transform miniature LEGO characters into interactive models. The project responds to a user's facial features by analyzing and projecting the user's current mood onto the LEGO cha...


How-you-can-automate-your-release-process

How you can automate your release process


Monday, April 24, 2017 by

Rollout helps mobile app developers build and deploy apps quickly and safely by automating the time-consuming manual tasks associated with gradual feature releases. The company recently released ROX by Rollout, which allows developers to gradually release new features, measure the impact and respond in real-time - all without waiting for the next release. We chatted wit...


Battery-Venture-ranks-top-OpenSource-projects-in-new-report

Battery Venture ranks top OpenSource projects in new report


Wednesday, April 12, 2017 by

As enterprise-IT departments become more enamored with - and dependent on - open-source software, investment firm Battery Ventures has released a new index ranking open-source projects according to their user activity, popularity, ability to create jobs and traction among developers.The Battery Open-Source Software (BOSS) Index highlights the increasing reliance on free...


Social-media-influencer-marketing-through-the-eyes-of-#HASHOFF

Social media influencer marketing through the eyes of #HASHOFF


Wednesday, April 12, 2017 by

The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...


IBM-speech-recognition-becoming-as-accurate-us-humans

IBM speech recognition becoming as accurate us humans


Wednesday, March 8, 2017 by

On average, according to IBM, humans tend to misunderstand or mishear up to 5 to 10% of all words they hear from other human beings in a typical conversation. Although that might seem like a lot, our minds can compensate for this quite well and so we don’t tend to even notice that much. But just like humans, computers also have similar issues with mishearing words. This...


Mobile-UX-is-just-as-important-as-functionality

Mobile UX is just as important as functionality


Thursday, March 2, 2017 by

Editors note: Guest submission by Daniel AssoulineWhen building new software or apps, many developers make the mistake of prioritizing functionality over user experience. But user experience is just as important - if not even more important than functionality in any software, app or product. Take security software, for example. By focusing on the functionality, it can p...


How-Agile-scrum-development-methodologies-work-in-the-Federal-space

How Agile scrum development methodologies work in the Federal space


Thursday, January 26, 2017 by

Agile scrum development methodology has become a hot topic in recent news. More and more companies seem to be adopting this approach because they find that it saves the client time and money. Mobomo, a D.C. based tech company, works with many clients in the Federal space. They were able to give App Developer Magazine more insight into Agile Scrum Methodology and the imp...


DevOps-in-the-cloud

DevOps in the cloud


Monday, January 23, 2017 by

There’s no question that DevOps delivers significant benefits to enterprise IT, including improved productivity and efficiency, shorter time-to-market, more reliable releases and higher levels of end-user satisfaction.Meanwhile, enterprises, attracted by the flexibility and the lack of infrastructure overhead that Cloud solutions offer — advantages that are ever more ap...