in app purchase

in app purchase news search results

Developer news items we found relating to in app purchase

35 results
Naughty-or-Nice-app-Christmas-anomaly-redo

Naughty or Nice app Christmas anomaly redo


Friday, November 23, 2018 by

The Santa Naughty or Nice Scan game, app, or whatever word you use to describe it, was first created and published in 2011 by Moonbeam Development. It was an instant hit, and it's now grown into a favorite app kids and parents download and use every year as leverage with their kids, or just to celebrate some sort of holiday tradition. O...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Top-ranking-mobile-games-earn-10X-what-other-games-do

Top ranking mobile games earn 10X what other games do


Monday, October 29, 2018 by

A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018. The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


The-shifting-power-dynamics-of-news-on-the-Web

The shifting power dynamics of news on the Web


Monday, December 11, 2017 by

Over the last several years, control of news on the web has drastically shifted. Social networks and search are increasingly how we find content, and our old loyalties to our favorite publications are giving way to consumption of content from varied and ever changing sources. Large, respectable publishers are still vital to a healthy news industry and indeed a healthy d...


Making-in-app-purchase-whales-is-more-expensive-than-you-think

Making in-app purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


The-mobile-printing-six-best-practices-for-developers

The mobile printing six best practices for developers


Monday, August 14, 2017 by

When creating apps, a developer works hard to ensure optimal functionality and a great user experience - so it's critical that an app is truly the best it can be for its audience. These days, ensuring functionality and engagement means adding mobile print to an app. Mobile printing is an unmet need in many apps: According to an InfoTrends study, 95 percent of consumers ...


Mobile-rewarded-ads-help-increase-IAP-spends-shows-study

Mobile rewarded ads help increase IAP spends shows study


Tuesday, August 1, 2017 by

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


How-to-increase-app-revenue-by-using-analytics

How to increase app revenue by using analytics


Wednesday, March 1, 2017 by

Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...


Overcoming-the-app-marketing-sticking-point

Overcoming the app marketing sticking point


Monday, February 6, 2017 by

Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....


Report-finds-American-gamers-more-likely-to-buy-in-app-purchases-than-anyone

Report finds American gamers more likely to buy in-app purchases than anyone


Thursday, January 12, 2017 by

New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


You-will-pay-22-percent-more-to-acquire-users-in-swing-states-right-now

You will pay 22 percent more to acquire users in swing states right now


Wednesday, November 2, 2016 by

Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...


Yahoo-Mobile-Developer-Suite-adds-two-new-key-ingredients

Yahoo Mobile Developer Suite adds two new key ingredients


Thursday, October 27, 2016 by

Flurry Analytics has announced the availability of two advancements to the Yahoo Mobile Developer Suite, Crash Analytics 2.0 and Revenue Analytics.Crash Analytics provides developers information about application crashes, exceptions and errors log, all in real time. This functionality is vital for determining the root cause of any issues quickly, while keeping apps runn...


From-installs-to-value:-three-trends-in-the-age-of-app-marketing

From installs to value: three trends in the age of app marketing


Thursday, October 20, 2016 by

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...


Help-for-app-marketers-during-the-coming-holiday-rush-in-the-app-store

Help for app marketers during the coming holiday rush in the app store


Friday, October 14, 2016 by

AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...


Shopping-apps-that-target-women-will-see-better-profits-says-new-report

Shopping apps that target women will see better profits says new report


Wednesday, October 12, 2016 by

Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...


In-App-Print-Capabilities:-What-it-Means-and-Why-It-Matters

In-App Print Capabilities: What it Means and Why It Matters


Friday, September 23, 2016 by

The realm of mobile development has come a long way, and it’s only getting better – just ask Gordon Moore.Moore, one of the founders of Intel Corporation, came up with an eponymous rule of thumb in 1965 called Moore’s Law. App developers are all familiar with this simple rule – if not by name, then by understanding; its basic tenet has driven the computer industry for 5...


Six-Steps-to-Increased-App-User-Engagement

Six Steps to Increased App User Engagement


Thursday, February 25, 2016 by

Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...


New-Report-Highlights-the-Monetization-Value-of-Repeat-Mobile-Game-Users

New Report Highlights the Monetization Value of Repeat Mobile Game Users


Tuesday, February 16, 2016 by

In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...


A-Recap-on-the-Highlights-for-App-Monetization-for-2015

A Recap on the Highlights for App Monetization for 2015


Thursday, January 21, 2016 by

2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


Windows-Dev-Center-Rolls-Out-New-Age-Rating-Process-and-Other-Updates

Windows Dev Center Rolls Out New Age Rating Process and Other Updates


Wednesday, December 2, 2015 by

The Windows Dev Team is rolling out several updates for how developers work within the Windows Dev Center including a new age rating system, new app promotion and monetization opportunities and updates to the Windows developer agreementNew Simplified Age Rating ProcessIn December Microsoft will begin the rollout of a new process to simplify obtaining age ratings for app...


Marmalade-Offers-New-Backend-as-a-Service-for-Cross-Platform-Game-Developers

Marmalade Offers New Backend-as-a-Service for Cross Platform Game Developers


Tuesday, October 20, 2015 by

Marmalade is now offering Marmalade Game Services offering a new backend service powered by GameSparks, a cross platform Backend-as-a-Service (BaaS) provider for games. Through the GameSparks platform and integration via their C++ SDK, Marmalade Game Services allows developers to build the server-side features of their game, offering the ability to connec...


5-Things-for-Developers-to-Know-About-iOS-9

5 Things for Developers to Know About iOS 9


Tuesday, September 8, 2015 by

With the release of iOS 9 just around the corner, it’s crucial that app developers be proactive about what the release means for security, understand what will now be possible in terms of app thinning, and make the most of other improvements that will enhance user experience and/or increase user engagement. Here’s what I think are the most important things about iO...


Unreal-Engine-4.9-Release-Offers-Game-Developers-129-Improvements

Unreal Engine 4.9 Release Offers Game Developers 129 Improvements


Tuesday, September 8, 2015 by

Epic Games has released Unreal Engine 4.9 offering 129 improvements to its gaming engine which is designed to accelerate developers’ productivity for creating high-quality games and applications, training simulations, 3D visualizations, digital films and animated entertainment. Improvements span across PC, mobile, console and VR.For mobile devices, new additions include...


Targeting-Your-Way-to-Successful-App-User-Acquisition

Targeting Your Way to Successful App User Acquisition


Tuesday, August 25, 2015 by

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...


Windows-and-Windows-Phone-Store-Trends-for-First-Quarter-2015

Windows and Windows Phone Store Trends for First Quarter 2015


Wednesday, April 22, 2015 by

Microsoft has released the latest Windows Store trends across categories, markets, and more for Q1 2015. Microsoft provides the quarterly analysis to help app developers understand general trends can help determine what types of apps to build or where to focus development efforts. Data from the Windows Store is presented alongside Windows Phone Stores.Windows and Window...


Play-Games-Player-Analytics-Are-Now-Live-On-The-Google-Play-Developer-Console

Play Games Player Analytics Are Now Live On The Google Play Developer Console


Wednesday, April 8, 2015 by

At the Game Developers Conference (GDC), Google announced its new Play Games Player Analytics service, a set of free reports to help developers manage their games business and understand in-game player behavior. Now the service has officially been released and is available through the Google Play Developer Console.Developers whose game is integrated with Google Play gam...


Google-at-GDC-2015-Launches-New-Tools-for-Android-Development-Monetization,-Analytics-and-TV

Google at GDC 2015 Launches New Tools for Android Development Monetization, Analytics and TV


Tuesday, March 3, 2015 by

Google has introduced new tools and features for Android developers at its Developer Day during the Game Developers Conference. The new offerings include analytics for Google Play Games, new advertising options for AdMob and a Nearby Connections API for Android TV. Google has introduced Player Analytics, giving developers access to Android analytics repor...


Fuse-Powered-Launches-Monetization-Engine-for-Mobile-Gaming-Developers

Fuse Powered Launches Monetization Engine for Mobile Gaming Developers


Tuesday, February 24, 2015 by

Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...


Reporting-Changes-to-Windows-Phone-App-Downloads-and-In-App-Products-Reports

Reporting Changes to Windows Phone App Downloads and In App Products Reports


Tuesday, February 17, 2015 by

The Windows Dev Center has announced that Windows Phone download and in-app purchase reports have been optimized to deliver information faster. The team released this change for Windows in December and is now are aligning these improvements to Windows Phone. App developers will now see transaction data no more than 2 days following the transaction itself and in man...


Unity-Analytics-Services-in-Beta-for-iOS-and-Android-Game-Developers

Unity Analytics Services in Beta for iOS and Android Game Developers


Saturday, January 24, 2015 by

Unity is releasing in beta its new game analytics services, Unity Analytics (formerly Playnomics). Unity Analytics gathers data from a Unity game and transfers that data to a cloud-based datastore. From there, Unity’s segmentation technology processes and analyzes the data which is then delivered to the Unity Analytics Dashboard.The web-based dashboard allows developers...