The risks of iPad childhood
Monday, January 26, 2026 by Brittany Hainzinger
A typical 8-year-old in the UK now spends almost three hours a day online, and by age two, around 4 in 10 children already have their own tablet. At the same time, children’s enjoyment of reading is at a record low in UK surveys. The issue has gained new urgency after Australia announced a world-first ban on social media for under-16s, according to BBC.
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App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
Vibecoding goes from hobby to business
Thursday, September 11, 2025 by Austin Harris
RevenueCat, said to be the platform powering in-app purchases for more than 50,000 apps, looks to have become a common platform for transforming vibecoded apps into revenue-generating businesses. As vibecoders look to uplevel their AI-built apps from passion projects to money-making ventures, RevenueCat is enabling them to charge for in-app experiences through subscript...
Cracking the live ops code
Monday, August 25, 2025 by Austin Harris
Sensor Tower recently released a report called Cracking the Live Ops Code: How Mobile Games Can Leverage Live Ops Insights, following its acquisition of Playliner, a company focused on live ops intelligence. This report combines app analytics, event data, and revenue trends to offer a clearer look at what’s really happening in the world of mobile game monetization...
State of AI Apps 2025 report
Thursday, August 14, 2025 by Russ Scritchfield
Sensor Tower has recently published its highly anticipated State of AI Apps 2025 report, providing an in-depth look at the mobile AI ecosystem and digital advertising dynamics for the first half of 2025. This extensive report reveals unprecedented growth in generative AI usage, shifting user demographics, app monetization strategies, and the increasing overlap between m...
State of Unreal 2025 recap
Friday, July 18, 2025 by Austin Harris
https://appdevelopermagazine.com/fortnite-returns-to-ios/The State of Unreal 2025 recently concluded, offering the audience a first look at the cutting-edge technologies Epic Games is developing and releasing to help developers and creators build immersive experiences.
All the big news and announcements from the State of Unreal 2025
The show began with a technical...
Mobile Gaming Market Trends Analysis Report
Wednesday, July 16, 2025 by Russ Scritchfield
The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets's offering.
Mobile Gaming Market Trends Analysis Report: The Mobile Gaming Market was valued at USD 139.38 billio...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Fortnite returns to iOS
Wednesday, May 28, 2025 by Richard Harris
Fortnite has returned to the iOS App Store in the United States after nearly five years of absence, marking a turning point in the strained relationship between Epic Games and Apple. This reappearance is not just a routine relisting of a popular mobile game, it signifies a dramatic shift in the power struggle between large tech platforms and the developers who rely on t...
Mobile Casual Benchmarks Report 2025
Monday, May 5, 2025 by Austin Harris
Appodeal Publishing, part of Appodeal Ad Mediation Solution for Mobile Apps and Games that helps developers and studios launch and scale their games, released its latest report, which takes a deep dive into the casual mobile games category, sharing a wealth of data on the best and worst performing casual game genres and subgenres. The report found that, while the best-p...
App marketing for Indie Developers 101
Wednesday, April 2, 2025 by Richard Harris
As an indie app developer, standing out in a crowded digital marketplace can feel akin to navigating a vast, uncharted ocean. We often find ourselves grappling with the dual challenges of creating innovative apps while simultaneously trying to master the art of marketing them. Yet, despite the odds, there are strategies and tools that can help us carve out a niche and t...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
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UK app developers file class action lawsuit against Apple
Thursday, December 19, 2024 by Richard Harris
A class action lawsuit has been launched in the UK against Apple, alleging that the tech giant has abused its dominant position in iOS app distribution to charge excessive commission fees. The case, Ennis v Apple, is being brought to the UK Competition Appeals Tribunal and seeks up to $970 million USD in damages on behalf of UK-based app developers. What you need to kn...
In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Apple lawsuit filed by UK developers
Tuesday, December 10, 2024 by Austin Harris
A leading competition law expert pursuing a class action lawsuit against Apple on behalf of UK app developers has been told his case can go ahead, with the UK’s Competition Appeal Tribunal (CAT) certifying his claim for £785m (just over one billion US dollars) on behalf of UK app developers. Today, the CAT made the collective proceedings order, confirming it...
Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
iOS Market Insights for EU
Wednesday, September 18, 2024 by Richard Harris
MacPaw released its new report, "iOS Market Insights for EU." The study, conducted by MacPaw’s alternative app marketplace Setapp Mobile, surveyed over 1,200 iOS users across various European Union countries, including France, Germany, and Spain.
iOS Market Insights report by MacPaw, reveals 80% of EU iOS users are open to third-party app stores
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Most popular digital gaming store in US is Amazon says Statista
Wednesday, January 24, 2024 by Austin Harris
A recent survey from data company Statista claims that Amazon is the most popular digital gaming store among United States gamers. The survey was conducted among 5,111 individuals who play video games and have spent money on digital purchases. The survey, which allowed multiple answers, asked the respondents "Where have you spent money online on digital video games...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Galactic Acres mobile game anticipated to launch early 2024
Monday, October 23, 2023 by Austin Harris
Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...
Best alternative app store of the year award goes to AppGallery
Tuesday, May 9, 2023 by Richard Harris
AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...
How app development is evolving
Wednesday, March 15, 2023 by Richard Harris
Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share.
There’s an average of 3,...
Most profitable mobile games from 2022
Monday, February 27, 2023 by Richard Harris
According to the data gathered from Statista.com, Honor of Kings was the most profitable mobile video game in 2022. The MOBA game earned $2.2 billion from in-app purchase revenue. Honor of Kings is widely popular in China, and most of its revenue is generated in the country.
Battle royale game PUBG Mobile continues to be popular in the Asian market. PUBG Mobile earne...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
Mobile tower defense game stats
Tuesday, October 11, 2022 by Richard Harris
One of the most popular genres in mobile gaming is tower defense games. The mobile tower defense games market is especially popular on smartphones and tablets, where gamers can easily take them with them wherever they go. In addition, tower defense games are great for keeping people occupied on long road trips or flights, as they require little to no interaction from th...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Austin Harris
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
App price and tax changes from Apple
Thursday, January 20, 2022 by Richard Harris
Apple has announced new price and tax changes for purchases and apps.
According to Apple, "When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds."
In-App Purchase and App price and tax and changes
"In the next few days, prices of apps and in-app purchases (e...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Richard Harris
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Huawei Developer Conference 2021
Wednesday, October 20, 2021 by Richard Harris
From 22nd to 24th October, Huawei Developer Conference 2021 (HDC 2021) will return to bring the latest industry trends, exciting announcements, and highly anticipated online keynotes to developers across the globe.
Featuring three days filled with numerous sessions, developers can expect to hear the latest on Huawei’s HarmonyOS and HMS Core 6.0 technology, with...
Lawsuit from US developers sways Apple
Friday, August 27, 2021 by Richard Harris
Apple has announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
