Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Overcoming IoT security threats to achieve better ROI
Monday, January 8, 2018 by Richard Harris
With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
Monday, February 9, 2015 by Stuart Parkerson
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.Its important to recognize the fact that - before you dive into the deep end of your analytics...
New Analyze Guide for Integrating Google Play Analytics Available
Monday, January 26, 2015 by Stuart Parkerson
To help Android developers leverage Google Analytics, Google has created a new "Analyze" section on the Android Developers website which provides guidance on how to design a measurement plan and implement in-app analytics including features only available between Google Play and Google Analytics.The following guidelines are provided in the Analyze section:- Getting Star...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
Facebook to Let App Developers Target Ads By Device
Friday, July 25, 2014 by Richard Harris
Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...
An Easy Way for Mobile Developers to See How Users Engage with an App
Wednesday, July 23, 2014 by Stuart Parkerson
One of the mainstays of testing for the toy industry is to get a child or a group of children in a room and watch them play with a toy. Company representatives watch the kids to see how they interact with the toy and take this information to make updates and improve their product.If only it was so easy for mobile development. Wouldn’t it be great if you could sit with a...
Optimizing your App Potential via Visual Mobile Analytics
Sunday, June 22, 2014 by Alon Even
The world of mobile apps you may think is old news, but in many ways it is just getting started. As you may already know, the app world is flooded with some great apps, a few mediocre ones and lots of bad ones. Traffic to ecommerce sites from mobile devices is rising steadily, recently with web traffic from mobile surpassing that originating from PCs for the first time....
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
Kii Introduces A|B Testing, Now Javascript SDK PhoneGap and Titanium Compatible
Saturday, March 15, 2014 by Stuart Parkerson
Kii has introduced new A/B Testing functionality which is included with all Kii accounts, including the free ones. Developers using Kii can run an experiment and then push the optimal result to all users with one click, without having to update an app.Kii A/B Testing supports multiple variables to provide the ability to test combinations around app experience,...
