Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Overcoming IoT security threats to achieve better ROI
Monday, January 8, 2018 by Richard Harris
With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
iOS Developers Can Now Get Weekly App Analytics Email Reports
Thursday, March 10, 2016 by Richard Harris
iOS developers can now opt in to receive a weekly App Analytics email report for their most frequently downloaded apps, with data on App Store Views, App Units, Sales, Sessions, and Crashes. Also available in the report is how much each of these metrics has changed between last week and the previous week. In other quick hitting Apple developer news:- iOS 9.3 beta 6...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
Apple Makes New App Analytics Tools Available to Developers
Thursday, May 21, 2015 by Richard Harris
Apple has released its new App Analytics which, according to Apple, provides the ability to “Measure user engagement, marketing campaigns, and monetization for your iOS apps with data you won’t find anywhere else.” The analytics platform is included with the iOS Developer Program membership and requires no technical implementation.Developers can use the analytics to cal...
wefi to Launch New Mobile App Analytics Platform
Tuesday, May 12, 2015 by Richard Harris
There is a new entry into the mobile app analytics market as wefi has announced its introduction of Compariscope, a new platform for competitive intelligence for mobile apps that provides insight on how users interact within their app as well as with other apps. Expanding beyond its scope as a provider of analytics for network management and optimization for wirele...
Embarcadero Releases New App Analytics Platform for Connected Devices and IoT
Tuesday, May 12, 2015 by Stuart Parkerson
Embarcadero Technologies has launched Embarcadero AppAnalytics, a hosted backend service to provide application developers with detailed information on how users are interacting with desktop, mobile, and wearable applications built with RAD Studio XE8. The component enables developers to create better apps by tracking anonymous user events within existing VCL Windo...
A Quiz for Developers to Test Their App Analytics IQ
Thursday, April 30, 2015 by Stuart Parkerson
Website visitor consumption verses app user engagement. Completing tasks vs. searching for information. These differences and more distinguish between how users interact on the mobile web and mobile apps. And as a web or app publisher, measuring your metrics for the two is just as different.For example, do you know which of these is the correct answer to this question –...
Applause Releases Updates to Its Mobile App Analytics Tool
Monday, April 13, 2015 by Stuart Parkerson
Applause has announced updates to its user sentiment tool mobile app analytics tool which crawls user reviews and star ratings from more than 30 million apps and 500 million app reviews in iOS and Android app stores across eight countries. The platform uses this information to offer competitive benchmarking, comparative analysis and more to provide a gauge of how a...
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
Monday, February 9, 2015 by Stuart Parkerson
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.Its important to recognize the fact that - before you dive into the deep end of your analytics...
New Analyze Guide for Integrating Google Play Analytics Available
Monday, January 26, 2015 by Stuart Parkerson
To help Android developers leverage Google Analytics, Google has created a new "Analyze" section on the Android Developers website which provides guidance on how to design a measurement plan and implement in-app analytics including features only available between Google Play and Google Analytics.The following guidelines are provided in the Analyze section:- Getting Star...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
App Analytics Solutions Are The Answer For Mobile Developers
Saturday, December 6, 2014 by Stuart Parkerson
App analytics solutions is the answer to better engage and monetize an application when everything is in question. Venture Beat’s latest insights surveyed 250 million users. The research conducted had asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. Venture Beat also...
Learn How To Use App Analytics With This Report
Monday, October 6, 2014 by Stuart Parkerson
Launching your app is only one step on the way to being successful. Whether you’re a mobile first startup or an enterprise company just entering the mobile space, analytics are the key to discovering what works to achieve your goals through mobile.But analytics alone won’t provide useful insights if not evaluated with an eye on your particular situation. Your app analyt...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
Facebook to Let App Developers Target Ads By Device
Friday, July 25, 2014 by Richard Harris
Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...
An Easy Way for Mobile Developers to See How Users Engage with an App
Wednesday, July 23, 2014 by Stuart Parkerson
One of the mainstays of testing for the toy industry is to get a child or a group of children in a room and watch them play with a toy. Company representatives watch the kids to see how they interact with the toy and take this information to make updates and improve their product.If only it was so easy for mobile development. Wouldn’t it be great if you could sit with a...
A Beginner’s Guide to App Analytics: More Users, More Usage and More Revenue
Tuesday, July 15, 2014 by Stuart Parkerson
More users, more usage & more revenue. It sounds simple, right? However, you and I both know better. Yes, the opportunity is there - US daily smartphone screen time has now exceeded television time. Mobile usage is only going to continue to grow. But the days of launching an app and sitting back as the money rolls in are long, long gone. It doesn’t matter who y...
Optimizing your App Potential via Visual Mobile Analytics
Sunday, June 22, 2014 by Alon Even
The world of mobile apps you may think is old news, but in many ways it is just getting started. As you may already know, the app world is flooded with some great apps, a few mediocre ones and lots of bad ones. Traffic to ecommerce sites from mobile devices is rising steadily, recently with web traffic from mobile surpassing that originating from PCs for the first time....
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
Whoa Nellie! Major Shakeup in the Mobile App Analytics Realm as App Annie Acquires Distimo
Thursday, June 5, 2014 by Stuart Parkerson
Consolidation in the mobile app industry continues with App Annie’s acquisition of Distimo. This is App Annie’s first acquisition and was made with a combination of cash and equity at undisclosed terms. The two companies have not specifically indicated how the merger will pan out from a product integration standpoint, with App Annie saying that, “What yo...
Free Guide: Knowing How to Use App Analytics
Monday, June 2, 2014 by Richard Harris
It’s great having a mountain of information about the people who use your app at your fingertips. But it’s only useful if you actually know what to do with the data.There are plenty of metrics out there too, as the sheer amount of analytical information available to developers is exploding. Even more, it can usually be viewed in real time from app analytics companies li...
App Analytics Report Shows Google Play Market Share is Stagnant While The Apple App Store Sees Slight Gains
Tuesday, May 13, 2014 by Stuart Parkerson
While Google Play has seen 38 percent growth for the last 6 months, April showed no gains according to Distimo’s April 2014 Global App Report. The Apple App Store, on the other hand, saw slight gains and an increase in market share. The report shows that the market as a whole grew by around 1.5% with total market share distribution at 39 percent for Google Pla...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Kii Introduces A|B Testing, Now Javascript SDK PhoneGap and Titanium Compatible
Saturday, March 15, 2014 by Stuart Parkerson
Kii has introduced new A/B Testing functionality which is included with all Kii accounts, including the free ones. Developers using Kii can run an experiment and then push the optimal result to all users with one click, without having to update an app.Kii A/B Testing supports multiple variables to provide the ability to test combinations around app experience,...
Appcelerator Debuts Appcelerator Insights Real Time App Analytics Service
Saturday, December 28, 2013 by Stuart Parkerson
Appcelerator has announced Appcelerator Insights which enables business and IT professionals to measure success metrics across their apps, including acquisition, engagement, retention, and quality.
Appcelerator Insights tracks a number of metrics including the following:
Acquisition - including the number of app installs and connected devices to show the...
App Monetization and App Analytics Companies Kontagent and PlayHaven to Merge
Monday, December 16, 2013 by Stuart Parkerson
Kontagent and PlayHaven have announced a agreement to merge the two companies, combining Kontagent's analytics solution with PlayHaven's acquisition, engagement, and monetization tools.The merger will create a new company offering a single platform to help developers, publishers and advertisers understand users, predict meaningful behaviors and take actio...
NEW PRODUCT: Applause a mobile app analytics product
Tuesday, February 5, 2013 by Richard Harris
Want to know how your app compares to competitors? Check out Applause!From the makers of uTest for apps comes a new offering. It's called "Applause" and it analyzes more than 50 million app reviews across 1 million iOS and Android apps. It then synthesizes this data into a 0-100 Applause Score for each app and grades it across ten Applause Attributes. This data is...
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