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Developer news items we found relating to in app ads

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App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


5G-will-accelerate-in-app-advertising

5G will accelerate in-app advertising


Wednesday, April 18, 2018 by

The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Being-smart-about-competitor-mobile-ads-could-increase-your-eCPM

Being smart about competitor mobile ads could increase your eCPM


Monday, January 9, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...


Enhance-by-FGL-now-features-Appodeal-support

Enhance by FGL now features Appodeal support


Tuesday, November 15, 2016 by

Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their comp...


Appodeal-Now-Offers-Ad-Mediation-Based-on-Predicted-Performance-for-Non-Programmatic-Ads

Appodeal Now Offers Ad Mediation Based on Predicted Performance for Non-Programmatic Ads


Tuesday, September 6, 2016 by

Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads.  Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions;...


Google-Play,-Mobile-Ads-and-Ad-Blocking:-The-Macro-View

Google Play, Mobile Ads and Ad-Blocking: The Macro View


Tuesday, July 19, 2016 by

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...


Why-China-Has-a-1000-Percent-Increase-in-Mobile-Ad-Spending

Why China Has a 1000 Percent Increase in Mobile Ad Spending


Tuesday, July 5, 2016 by

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...


Adpocolypse-or-Not,-Now-is-the-Time-for-App-Publishers-to-Shore-Up-Advertising-Strategies

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies


Tuesday, June 21, 2016 by

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...


MobFox-Releases-New-Ad-SDK-in-Multiple-Sizes-for-App-Publishers

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


Tuesday, May 24, 2016 by

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...


Appodeal

Appodeal's Programmatic Ad Mediation Platform Now Offers Ad Effectiveness Analytics


Wednesday, May 18, 2016 by

Appodeal has announced new functionality to its programmatic ad mediation for mobile apps, including a new Insights feature giving publishers multidimensional intelligence into the effectiveness of in-app ads. With this information, app publishers can take proactive steps to improve ad revenue generation across various audiences, device types and network usage scenarios...


An-Introduction-into-In-App-Advertising-as-a-Mobile-App-Monetization-Tool

An Introduction into In-App Advertising as a Mobile App Monetization Tool


Thursday, May 12, 2016 by

Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the oppor...


Five-Mobile-App-User-Retention-Tips-to-Kick-Off-2016

Five Mobile App User Retention Tips to Kick Off 2016


Thursday, January 28, 2016 by

As app engagement significantly decreases 24 hours after initial install, today’s developers should always look for ways to reverse app removal, alleviate user dissatisfaction and combat lack of usage.This lack of longevity in app usage will be especially apparent now, after consumers’ holiday downtime has come to an end. Barry Coleman, CEO of UserCare, stresses the imp...


Three-Ways-Video-Ads-Can-Boost-Your-App-Monetization-Strategy

Three Ways Video Ads Can Boost Your App Monetization Strategy


Friday, November 6, 2015 by

There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...


Latest-Manage-In-App-Advertising-SDK-Optimized-for-iOS-9

Latest Manage In-App Advertising SDK Optimized for iOS 9


Wednesday, September 30, 2015 by

In-app advertising platform Manage has released the latest version of its SDK (v.3.3) which has been optimized for iOS 9. It also extends an app publishers’ ability to serve and monetize in-app ads, including video and new Multi-Image ad units. The latest release cuts the size of the SDK by as much as 35 percent.The updated SDK provides access to Manage’s mobile supply-...


WildTangent-to-Launch-Unique-Mobile-App-Reservation-and-Delivery-Service

WildTangent to Launch Unique Mobile App Reservation and Delivery Service


Wednesday, August 5, 2015 by

WildTangent has announced a new way for app publishers to let consumers reserve an upcoming app and deliver it them once it launches. WildTangent is adding the new app reservation service to it global app distribution and monetization platform to help mobile publishers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an...


Facebook-Introduces-New-Desktop-Video-App-Ads-and-Mobile-App-Ads

Facebook Introduces New Desktop Video App Ads and Mobile App Ads


Tuesday, June 23, 2015 by

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has moved out of closed beta, expanding the ability to use video creative in desktop app ads. The video unit has similar functionality to Facebook mobile app ads and is now avai...


Facebook-Adds-Deep-Linking-for-Mobile-App-Install-Advertising

Facebook Adds Deep Linking for Mobile App Install Advertising


Tuesday, May 26, 2015 by

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to specific information when their app is opened for the first time.When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific...


Facebook-Releases-Marketing-and-Monetization-Goodies-for-App-Developers-at-F8

Facebook Releases Marketing and Monetization Goodies for App Developers at F8


Friday, March 27, 2015 by

At the kickoff of its F8 developer conference, Facebook announced a broad number of products and tools to help developers build, grow, and monetize mobile apps.In attendance were more than 2,500 developers. Facebook announced that its developer community has doubled in size, and there are now hundreds of thousands of developers working with Facebook around the world wit...


The-next-Installment-in-the-How-to-Monetize-Your-App-Series-Is-Here

The next Installment in the How to Monetize Your App Series Is Here


Saturday, March 7, 2015 by

Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...


App-Marketing:-What-Channels-Will-Be-Most-Effective-in-2015

App Marketing: What Channels Will Be Most Effective in 2015


Thursday, January 29, 2015 by

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” As a guy who has been a part of an app marketing agency for the last 5 years, I constantly ap...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


Crystal-Ball-Predictions-for-Mobile-App-Marketing-in-2015

Crystal Ball Predictions for Mobile App Marketing in 2015


Wednesday, December 10, 2014 by

It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...


How-To-Market-Your-App-For-Christmas-Through-The-New-Year

How To Market Your App For Christmas Through The New Year


Saturday, October 25, 2014 by

Have you begun to think about your promotional content for this upcoming holiday season? I know what you're thinking, “It’s still October, why bother?” Well friends, it’s already the end of October! The time is NOW to start preparing for this holiday season, and here are some of the key points you need to look at: 1. Promo content2. Channels to reach out your audie...


Tactics-and-Strategies-that-Will-Allow-Your-Mobile-App-to-Produce-Ongoing-Revenue

Tactics and Strategies that Will Allow Your Mobile App to Produce Ongoing Revenue


Friday, October 10, 2014 by

I recently heard a developer describe the iOS and Android app stores as an “app wasteland.” He was talking about the hundreds of thousands of apps that are languishing undownloaded, unloved and unknown.If you’re an indie app publisher, you’re familiar with the scenario. There is no magic bullet, no marketing pot of gold at the end of the rainbow. However, there are succ...


Marketing-Your-Apps-To-Kids-Here

Marketing Your Apps To Kids Here's What Parents Think Is Important


Wednesday, October 1, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...


New-App-Marketing-and-Promotion-with-Google-Search,-Google-Display-Network-and-YouTube

New App Marketing and Promotion with Google Search, Google Display Network and YouTube


Monday, August 25, 2014 by

The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...


GameSalad-Acquires-Together-Games-Asynchronous-Multiplayer-Game-Server-Platform

GameSalad Acquires Together Games Asynchronous Multiplayer Game Server Platform


Tuesday, July 29, 2014 by

Earlier this year GameSalad integrated the Together Games asynchronous multiplayer game server platform and now they have announced they have purchased Together Games entirely.This acquisition allows GameSalad to offer managed server hosting for all of their users that want to put asynchronous multiplayer into their apps. This feature is currently available in...


Facebook-to-Let-App-Developers-Target-Ads-By-Device

Facebook to Let App Developers Target Ads By Device


Friday, July 25, 2014 by

Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...


Facebook-Now-Allows-Direct-News-Feed-Sales-of-Virtual-Goods-for-Desktop-Games

Facebook Now Allows Direct News Feed Sales of Virtual Goods for Desktop Games


Wednesday, July 16, 2014 by

Facebook has updated its desktop app ads to now allow game developers to sell virtual goods directly from an ad in the news feed or the right-hand column. A developer with a desktop game on Facebook can now promote the sale of a virtual good outside of the app and gamers can purchase the virtual good directly from the ad and start playing the game.As part...


Apple-vs.-Facebook:-What-Signals-Do-Industry-Giants-Send-to-the-App-Market-(And-What-do-They-Mean-to-iOS-Developers)

Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)


Tuesday, July 8, 2014 by

In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...