1. Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook
8/21/2013 12:53:12 PM
Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook
app monetization, app marketing, Zumobi, mobile marketing, app downloads
https://appdevelopermagazine.com/images/news_images/zumobi_if6le7ho.png
App Developer Magazine
Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook

Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook



Richard Harris Richard Harris in Marketing & Promotion Wednesday, August 21, 2013
1,597

Zumobi has released a new white paper, “App Promotion & Monetization Best Practices Playbook.” The in-house study provides a best practices and findings based on successful app monetization and promotion strategies of top brands including NBC News and Popular Science.

The study provides some interesting insights on marketing effectiveness.  For example, there is a significant performance gap between apps that are promoted through email marketing (34 percent) versus ads run on other apps (82 percent) and within newsletters (41 percent).

The white paper also reveals that publishers that spotlight apps on their homepage yielded the highest number of downloads (70 percent), second only to advertisements run across the publisher’s app network, which generated 82 percent of downloads during a 30-day period. Other findings include: app ads run on publisher networks yield 82 percent more app downloads; app spotlight promotions on app publisher homepages yield 70 percent more app downloads; newsletter app promotions yield 41 percent more app downloads; and email blasts for an app yields 34 percent more app downloads.

The takeaway from the study is that app developers need to consider an entire marketing mix when promoting their apps to receive the maximum exposure and monetization opportunity possible. While not all app developers have the financial resources of an NBC News, they still can emulate the strategies used to improve app downloads and retention.



Read more: http://www.adotas.com/2013/08/zumobi-shares-inside...

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here