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Developer news items we found relating to app downloads

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Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


Using-common-short-codes-for-mobile-app-marketing

Using common short codes for mobile app marketing


Friday, February 16, 2018 by

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...


Bitcoin-exchange-apps-are-risky-claims-new-report

Bitcoin exchange apps are risky claims new report


Monday, January 29, 2018 by

RiskIQ claims that the app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers. They analyzed 18,408 apps across 20 app stores (mostly Android based),  but including Apple, Google Play, SameAPK, and APKPlz.Fabian Libeau, EMEA VP of RiskIQ, warned anybody considering downloading such software to be extremely cautious and to research eac...


Why-your-app-should-have-OAuth-2.0

Why your app should have OAuth 2.0


Tuesday, November 14, 2017 by

Consumer demand couldn’t be more clear - the more apps, the better. On average, consumers launch at least nine apps per day and more than 30 each month, and they tend to browse such apps for hours at a time. Users spend more than three hours a day on their smartphones, and nearly 90 percent of that time is devoted to apps. While much is made of app responsiven...


Investing-in-websites-instead-of-apps

Investing in websites instead of apps


Thursday, October 26, 2017 by

Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...


App-Verify-SDK-gets-update-for-new-iOS-capabilities

App Verify SDK gets update for new iOS capabilities


Wednesday, June 21, 2017 by

TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id...


Demand-for-mobile-print-solutions-are-on-the-rise

Demand for mobile print solutions are on the rise


Thursday, May 11, 2017 by

Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ...


Apple-was-the-most-gifted-smartphone-this-Christmas

Apple was the most gifted smartphone this Christmas


Wednesday, December 28, 2016 by

Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...


App-Annie-Launches-New-App-Monetization-and-Marketing-Intelligence-Offering

App Annie Launches New App Monetization and Marketing Intelligence Offering


Wednesday, August 3, 2016 by

App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...


Adpocolypse-or-Not,-Now-is-the-Time-for-App-Publishers-to-Shore-Up-Advertising-Strategies

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies


Tuesday, June 21, 2016 by

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


App-User-Abandonment-Numbers-Drop-Slightly-Year-to-Year

App User Abandonment Numbers Drop Slightly Year to Year


Friday, May 27, 2016 by

Localytics has released its fifth annual app user retention study, which measures app loyalty and abandonment across its user base of 37,000 apps.To conduct the research, Localytics measured the user retention and app abandonment. User retention was defined as the percentage of users who return to an app eleven or more times. User abandonment was defined as the percenta...


Why-Fast-Loading-Apps-and-Mobile-Websites-are-Totally-Different-Beasts-to-Tame

Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame


Friday, March 11, 2016 by

It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...


Six-Steps-to-Increased-App-User-Engagement

Six Steps to Increased App User Engagement


Thursday, February 25, 2016 by

Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...


First-Insight-Into-Windows-Store-App-Trends-After-Launch-of-Windows-10

First Insight Into Windows Store App Trends After Launch of Windows 10


Saturday, February 20, 2016 by

The Windows Dev team has announced the first reporting of the Windows Store trends since Microsoft announced in January that over 200 million PCs, tablets, and phones across the globe are now running Windows 10, making it the fastest growing version of Windows in history. This latest reporting period encompasses October – December 2105.Since the Windows 10 launch, over ...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


$200,000-in-Advertising-Will-Give-You-a-Top-25-iOS-App

$200,000 in Advertising Will Give You a Top 25 iOS App


Friday, December 4, 2015 by

Do you have a spare $200,000? Then you have the cash to conduct an advertising campaign to get an app into the top 25 in the U.S. for the Apple App Store. While that probably is unattainable for most app publishers, the good news is that if you want to be tops in Canada, its only going to cost you $15,000.These and other projected advertising costs are derived from data...


appFigures-Launches-Review-Cards-to-Let-Developers-Share-App-Reviews

appFigures Launches Review Cards to Let Developers Share App Reviews


Friday, November 27, 2015 by

appFigures, the app store intelligence platform that helps businesses and developers make better data-driven decisions, has announced its latest offering – Review Cards. Review Cards enable app makers using appFigures to share their app store reviews either internally or externally, with team members, friends, users, or the general online community. With Review Cards, a...


5-Ways-To-Promote-Your-App-Without-Spending-a-Ton-of-Money

5 Ways To Promote Your App Without Spending a Ton of Money


Saturday, November 14, 2015 by

The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...


Reflection

Reflection's Beta Platform Provide New Option for Market Analytics of App Categories


Tuesday, November 10, 2015 by

New Startup Reflection has released its app market intelligence platform in beta to help developers understand what apps to make, where to market, and identify the strategies and revenue models that achieve the best results. Reflection provides access to daily data for the top 200 apps in all available countries, stores and categories.Reflection’s leaderboard platform p...


Not-Getting-App-Store-Downloads--Here

Not Getting App Store Downloads Here's Why


Saturday, October 31, 2015 by

As the development of your mobile app progresses, you should start considering all the elements of your app marketing plan. The first place to start is your app store optimization (ASO) plan for the App Store. Why? Research shows that 60-70% of AppStore downloads come directly from search and discovery within the App Store. I will focus on Apple products here, but ...


How-Culture-Can-Impact-App-Downloads

How Culture Can Impact App Downloads


Monday, August 3, 2015 by

YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp...


App-Marketing-Cost-Show-Ten-Percent-Drop-in-Recent-Findings

App Marketing Cost Show Ten Percent Drop in Recent Findings


Thursday, July 2, 2015 by

App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...


App-User-Retention-Sees-Uptick-in-US-but-Decline-in-China

App User Retention Sees Uptick in US but Decline in China


Saturday, June 13, 2015 by

The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...


Appboy-Now-Offers-Android-Push-Notifications-in-China-through-Baidu-Cloud

Appboy Now Offers Android Push Notifications in China through Baidu Cloud


Monday, June 8, 2015 by

With China adding 460 million smartphones in 2014, app publishers are going to find it’s a market that they really can’t afford to ignore. To help developers penetrate the market, Appboy has announced support for Android push notifications in China through Baidu Cloud Push. In a statement released recently, the company commented, “In most of the world, apps sending...


The-Smurfs-Games-App-Drives-Budge-Studios-Past-100-Million-Downloads

The Smurfs Games App Drives Budge Studios Past 100 Million Downloads


Wednesday, May 13, 2015 by

Budge Studios, a Canadian based children’s app publisher, has announced that it has reached the 100 million app downloads threshold. The 100 millionth download came just after the launch of The Smurfs Games, a sports themed app. Other apps released by Budge Studios include Thomas & Friends, Barbie, and Strawberry Shortcake. Budge Studios began publishing apps i...


Microsoft-Advertising-Announces-New-Monetization-Tools-Including-Preview-Advertising-SDK-for-Windows-10

Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10


Wednesday, May 6, 2015 by

Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...


Windows-and-Windows-Phone-Store-Trends-for-First-Quarter-2015

Windows and Windows Phone Store Trends for First Quarter 2015


Wednesday, April 22, 2015 by

Microsoft has released the latest Windows Store trends across categories, markets, and more for Q1 2015. Microsoft provides the quarterly analysis to help app developers understand general trends can help determine what types of apps to build or where to focus development efforts. Data from the Windows Store is presented alongside Windows Phone Stores.Windows and Window...


The-Best-Day-to-Launch-or-Market-Your-iOS-App

The Best Day to Launch or Market Your iOS App


Tuesday, April 7, 2015 by

So what day is the best day to launch your iOS app or to gain downloads? You have seven chances to get the answer right. And the answer is (drumroll please) … it depends on your type of app. The iOS app download and revenue analysis covered here was derived from a recent research study conducted by Sensor Tower, an app marketing intelligence company. According to a...


How-to-Use-Traditional-Marketing-Channels-to-Propel-Your-App-Marketing

How to Use Traditional Marketing Channels to Propel Your App Marketing


Monday, April 6, 2015 by

Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. To grow your app you need to leave no stone unturned. And many app publi...


How-to-Use-Traditional-Marketing-Channels-to-Jumpstart-Your-App-Engagement-and-Installs

How to Use Traditional Marketing Channels to Jumpstart Your App Engagement and Installs


Wednesday, March 18, 2015 by

Traditional marketing channels are dead right? If that is true, why did three mobile games -  Clash of Clans, Game of War, Heroes Charge – run ads for this year’s Super Bowl? The answer is because there was a huge audience available and these companies have the financial ability and scale to pay for the ads to reach out to a new crop of users.In fact, I defy you to...


Reporting-Changes-to-Windows-Phone-App-Downloads-and-In-App-Products-Reports

Reporting Changes to Windows Phone App Downloads and In App Products Reports


Tuesday, February 17, 2015 by

The Windows Dev Center has announced that Windows Phone download and in-app purchase reports have been optimized to deliver information faster. The team released this change for Windows in December and is now are aligning these improvements to Windows Phone. App developers will now see transaction data no more than 2 days following the transaction itself and in man...


Report-Shows-iOS-Still-Reigns-Supreme-for-Mobile-App-Advertising-Revenue-Opportunity

Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity


Thursday, February 5, 2015 by

Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...


iPhone-6-Plus-Gains-in-Market-Share-in-US-and-China-Could-Boost-App-Downloads

iPhone 6 Plus Gains in Market Share in US and China Could Boost App Downloads


Monday, January 26, 2015 by

The iPhone 6 Plus is starting to flex its muscles and prove that bigger is better as it gains market share in the US and China.Applovin has released its latest Data Desk figures, concentrating on the impact of the iPhone 6 Plus market share in the two countries. They point out that there are a couple of interesting trends that happened: 1) iPhone sales in the December q...