Best alternative app store of the year award goes to AppGallery
Tuesday, May 9, 2023 by Richard Harris
AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...
Web3 map app to launch from Illust and partners
Thursday, March 16, 2023 by Freeman Lightner
Illust is proud to announce a partnership with BUIDL Week and the ETHDenver Web3 Festival (along with amazing artists, DAOs, local businesses, and musicians), to produce the very first official web3 city map of Denver. This revolutionary "application" will feature a channel for Denver designed to capture its history, culture, and inhabitants. Newcome...
MuPDF App Kits land from Artifex Software Inc
Monday, November 15, 2021 by Richard Harris
Artifex Software, Inc. has expanded the MuPDF family of products with the development of MuPDF App Kits. These easy-to-implement SDKs were explicitly designed for Android and iOS mobile application developers. Artifex technologies provide essential tools to major print manufacturers, SaaS and Cloud developers, PDF tools/creation companies, and software develop...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Bitcoin exchange apps are risky claims new report
Monday, January 29, 2018 by Christian Hargrave
RiskIQ claims that the app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers. They analyzed 18,408 apps across 20 app stores (mostly Android based), but including Apple, Google Play, SameAPK, and APKPlz.Fabian Libeau, EMEA VP of RiskIQ, warned anybody considering downloading such software to be extremely cautious and to research eac...
Why your app should have OAuth 2.0
Tuesday, November 14, 2017 by James King
Consumer demand couldn’t be more clear - the more apps, the better. On average, consumers launch at least nine apps per day and more than 30 each month, and they tend to browse such apps for hours at a time. Users spend more than three hours a day on their smartphones, and nearly 90 percent of that time is devoted to apps. While much is made of app responsiven...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
App Verify SDK gets update for new iOS capabilities
Wednesday, June 21, 2017 by Richard Harris
TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id...
Demand for mobile print solutions are on the rise
Thursday, May 11, 2017 by Christoph Schell
Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
App User Abandonment Numbers Drop Slightly Year to Year
Friday, May 27, 2016 by Stuart Parkerson
Localytics has released its fifth annual app user retention study, which measures app loyalty and abandonment across its user base of 37,000 apps.To conduct the research, Localytics measured the user retention and app abandonment. User retention was defined as the percentage of users who return to an app eleven or more times. User abandonment was defined as the percenta...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
First Insight Into Windows Store App Trends After Launch of Windows 10
Saturday, February 20, 2016 by Richard Harris
The Windows Dev team has announced the first reporting of the Windows Store trends since Microsoft announced in January that over 200 million PCs, tablets, and phones across the globe are now running Windows 10, making it the fastest growing version of Windows in history. This latest reporting period encompasses October – December 2105.Since the Windows 10 launch, over ...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
$200,000 in Advertising Will Give You a Top 25 iOS App
Friday, December 4, 2015 by Stuart Parkerson
Do you have a spare $200,000? Then you have the cash to conduct an advertising campaign to get an app into the top 25 in the U.S. for the Apple App Store. While that probably is unattainable for most app publishers, the good news is that if you want to be tops in Canada, its only going to cost you $15,000.These and other projected advertising costs are derived from data...
appFigures Launches Review Cards to Let Developers Share App Reviews
Friday, November 27, 2015 by Richard Harris
appFigures, the app store intelligence platform that helps businesses and developers make better data-driven decisions, has announced its latest offering – Review Cards. Review Cards enable app makers using appFigures to share their app store reviews either internally or externally, with team members, friends, users, or the general online community. With Review Cards, a...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Reflection's Beta Platform Provide New Option for Market Analytics of App Categories
Tuesday, November 10, 2015 by Stuart Parkerson
New Startup Reflection has released its app market intelligence platform in beta to help developers understand what apps to make, where to market, and identify the strategies and revenue models that achieve the best results. Reflection provides access to daily data for the top 200 apps in all available countries, stores and categories.Reflection’s leaderboard platform p...
Not Getting App Store Downloads Here's Why
Saturday, October 31, 2015 by Sean Killian
As the development of your mobile app progresses, you should start considering all the elements of your app marketing plan. The first place to start is your app store optimization (ASO) plan for the App Store. Why? Research shows that 60-70% of AppStore downloads come directly from search and discovery within the App Store. I will focus on Apple products here, but ...
How Culture Can Impact App Downloads
Monday, August 3, 2015 by Richard Harris
YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp...
App Marketing Cost Show Ten Percent Drop in Recent Findings
Thursday, July 2, 2015 by Stuart Parkerson
App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...
App User Retention Sees Uptick in US but Decline in China
Saturday, June 13, 2015 by Stuart Parkerson
The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...
Appboy Now Offers Android Push Notifications in China through Baidu Cloud
Monday, June 8, 2015 by Stuart Parkerson
With China adding 460 million smartphones in 2014, app publishers are going to find it’s a market that they really can’t afford to ignore. To help developers penetrate the market, Appboy has announced support for Android push notifications in China through Baidu Cloud Push. In a statement released recently, the company commented, “In most of the world, apps sending...
The Smurfs Games App Drives Budge Studios Past 100 Million Downloads
Wednesday, May 13, 2015 by Richard Harris
Budge Studios, a Canadian based children’s app publisher, has announced that it has reached the 100 million app downloads threshold. The 100 millionth download came just after the launch of The Smurfs Games, a sports themed app. Other apps released by Budge Studios include Thomas & Friends, Barbie, and Strawberry Shortcake. Budge Studios began publishing apps i...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
Windows and Windows Phone Store Trends for First Quarter 2015
Wednesday, April 22, 2015 by Richard Harris
Microsoft has released the latest Windows Store trends across categories, markets, and more for Q1 2015. Microsoft provides the quarterly analysis to help app developers understand general trends can help determine what types of apps to build or where to focus development efforts. Data from the Windows Store is presented alongside Windows Phone Stores.Windows and Window...
The Best Day to Launch or Market Your iOS App
Tuesday, April 7, 2015 by Richard Harris
So what day is the best day to launch your iOS app or to gain downloads? You have seven chances to get the answer right. And the answer is (drumroll please) … it depends on your type of app. The iOS app download and revenue analysis covered here was derived from a recent research study conducted by Sensor Tower, an app marketing intelligence company. According to a...
