Record breaking year for fintech 2024
Tuesday, December 31, 2024 by Brittany Hainzinger
A new analysis of finance, fintech and crypto apps on the Google Play Store by app growth solutions company SplitMetrics, has found that UK neobanks have surpassed UK legacy banks in terms of app downloads for the very first time ahead of the festive season.
As it stands, UK neobanks have an estimated 71.78m Android users, 200k ahead of UK legacy banks with 71....
Mobile games are main income for developers
Monday, September 16, 2024 by Richard Harris
Mobile games continue to be the primary source of income for mobile app developers. According to the numbers presented by NoKyc.com, mobile games are expected to account for 52.2% of all downloads in both major app stores in 2024.
Mobile users are expected to download 150.4 billion games in 2024
Mobile phone users are more likely to download games than a...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Check for prostate cancer searches explode amid King Charles report
Thursday, February 8, 2024 by Freeman Lightner
Buckingham Palace announced on Monday, 5th of February, that 75-year-old King Charles has been diagnosed with cancer and is already receiving treatment. The news came after the announcement on Wednesday, 18th of January, that King Charles required treatment for an enlarged prostate. Buckingham Palace has revealed no further details about what type of cancer King Charles...
EV charging station app from LeapCharger out now
Tuesday, November 21, 2023 by Brittany Hainzinger
LeapCharger, the electric vehicle (EV) charging company announced that its app is now available for download on the Google PlayStore.
The launch comes on the heels of a series of beta tests conducted in numerous key and target markets to ensure proper mobile connectivity and availability, including Dubai, the United States, Canada, and India. According to LeapCh...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Productivity app downloads are on the rise says Softonic
Friday, November 10, 2023 by Richard Harris
Softonic.com, the secure software distributor, recently revealed new data that suggests a surge in interest for niche productivity apps.
The data, extracted from Softonic’s own user metrics, reveals a snapshot of the most popular applications and the changes in their download numbers from January to September this year compared to the same period in ...
App security threat report results from Digital Ai
Thursday, October 19, 2023 by Richard Harris
Digital.ai announced the results of its 1st annual Application Security Threat Report, illuminating and quantifying the risks to applications in the wild. The results reveal that 57% of all monitored apps are under attack, with gaming (63%) and FinServ (62%) the most likely to be attacked. The study found no correlation between an app’s popularity and likelihood o...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
Best alternative app store of the year award goes to AppGallery
Tuesday, May 9, 2023 by Richard Harris
AppGallery has won 'Best Alternative App Store of the Year' at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgment of AppGallery's commitment to users and developers. Not only is it an avenue where users can easily downloa...
Web3 map app to launch from Illust and partners
Thursday, March 16, 2023 by Freeman Lightner
Illust is proud to announce a partnership with BUIDL Week and the ETHDenver Web3 Festival (along with amazing artists, DAOs, local businesses, and musicians), to produce the very first official web3 city map of Denver. This revolutionary "application" will feature a channel for Denver designed to capture its history, culture, and inhabitants. Newcome...
MuPDF App Kits land from Artifex Software Inc
Monday, November 15, 2021 by Richard Harris
Artifex Software, Inc. has expanded the MuPDF family of products with the development of MuPDF App Kits. These easy-to-implement SDKs were explicitly designed for Android and iOS mobile application developers. Artifex technologies provide essential tools to major print manufacturers, SaaS and Cloud developers, PDF tools/creation companies, and software develop...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Bitcoin exchange apps are risky claims new report
Monday, January 29, 2018 by Austin Harris
RiskIQ claims that the app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers. They analyzed 18,408 apps across 20 app stores (mostly Android based), but including Apple, Google Play, SameAPK, and APKPlz.Fabian Libeau, EMEA VP of RiskIQ, warned anybody considering downloading such software to be extremely cautious and to research eac...
Why your app should have OAuth 2.0
Tuesday, November 14, 2017 by James King
Consumer demand couldn’t be more clear - the more apps, the better. On average, consumers launch at least nine apps per day and more than 30 each month, and they tend to browse such apps for hours at a time. Users spend more than three hours a day on their smartphones, and nearly 90 percent of that time is devoted to apps. While much is made of app responsiven...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
App Verify SDK gets update for new iOS capabilities
Wednesday, June 21, 2017 by Richard Harris
TeleSign, an end-to-end communications platform as a service (CPaaS), has announced new iOS capabilities for its mobile app verification service, App Verify. App Verify for iOS is a lightweight software development kit (SDK) that enables mobile app developers to streamline the onboarding account verification process to assist with increasing conversions and providing id...
Demand for mobile print solutions are on the rise
Thursday, May 11, 2017 by Christoph Schell
Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
App User Abandonment Numbers Drop Slightly Year to Year
Friday, May 27, 2016 by Stuart Parkerson
Localytics has released its fifth annual app user retention study, which measures app loyalty and abandonment across its user base of 37,000 apps.To conduct the research, Localytics measured the user retention and app abandonment. User retention was defined as the percentage of users who return to an app eleven or more times. User abandonment was defined as the percenta...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
Six Steps to Increased App User Engagement
Thursday, February 25, 2016 by Anton Tyrberg
Driving and increasing app user engagement is a challenge for every app developer, but there’s a fine line between bombarding users with ads and messages and providing them what they need, when they want it. Mobile device proliferation in the past several years puts the smartphone at the center of the technology universe. For many, smartphones are the go-to device ...
First Insight Into Windows Store App Trends After Launch of Windows 10
Saturday, February 20, 2016 by Richard Harris
The Windows Dev team has announced the first reporting of the Windows Store trends since Microsoft announced in January that over 200 million PCs, tablets, and phones across the globe are now running Windows 10, making it the fastest growing version of Windows in history. This latest reporting period encompasses October – December 2105.Since the Windows 10 launch, over ...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
$200,000 in Advertising Will Give You a Top 25 iOS App
Friday, December 4, 2015 by Stuart Parkerson
Do you have a spare $200,000? Then you have the cash to conduct an advertising campaign to get an app into the top 25 in the U.S. for the Apple App Store. While that probably is unattainable for most app publishers, the good news is that if you want to be tops in Canada, its only going to cost you $15,000.These and other projected advertising costs are derived from data...
appFigures Launches Review Cards to Let Developers Share App Reviews
Friday, November 27, 2015 by Richard Harris
appFigures, the app store intelligence platform that helps businesses and developers make better data-driven decisions, has announced its latest offering – Review Cards. Review Cards enable app makers using appFigures to share their app store reviews either internally or externally, with team members, friends, users, or the general online community. With Review Cards, a...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
