How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Nureva adds 13 agile-themed templates to Span Workspace
Wednesday, December 4, 2019 by Richard Harris
Nureva Inc. announced that it has added 13 agile-themed templates to Span Workspace, Nureva’s expansive cloud-based digital canvas for visual planning and team collaboration. These customizable templates are designed to help teams accelerate common, recurring agile and Scrum activities while improving team engagement and collaboration. They cov...
MuleSoft announces new tools
Monday, November 25, 2019 by Freeman Lightner
MuleSoft, the provider of the platform for building application networks, has announced new tools, pre-packaged connectors, and learning modules to empower anyone to compose connected customer experiences, without writing a single line of code. Now anyone can become an Integration Trailblazer and easily connect data sources – wherever that data resides; accel...
Experience Center worldwide launches from Microsoft
Monday, November 18, 2019 by Freeman Lightner
Microsoft has also reimagined the future of work by creating a blueprint for productivity, efficiency, accessibility, flexibility, and collaboration for organizations in the region.
In a world where we can expect more than 40 billion devices generating nearly 80 zettabytes (ZB) of data by 2025, organizations and industries will need to quickly adopt new tec...
Misty Robotics has announced the general availability of Misty II
Friday, November 8, 2019 by Richard Harris
Misty Robotics announced the general availability of Misty II, the first professional-grade platform robot. Misty Robotics is opening the world of robots to all software developers as well as educators and researchers comfortable with code by removing existing barriers in the market. The company believes that platform robots are the missing link to accelerating the use ...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Global study on disconnected consumer experiences
Wednesday, October 16, 2019 by Freeman Lightner
MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...
App by Appix engages audiences
Monday, October 14, 2019 by Freeman Lightner
APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...
Software feature experimentation tips
Monday, October 7, 2019 by Dawn Parzych
Every new feature starts as an idea. Not all ideas are good ideas. Therefore, not every new feature is a good idea. So how do you know which feature is a good idea and which one isn’t? You experiment.
The idea of experimenting with users or in production may sound scary and complicated, but it doesn’t have to be. The questions below shed some light ...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Speakers and agenda for DevOps Enterprise Summit 2019
Wednesday, August 28, 2019 by Richard Harris
IT Revolution released its full conference agenda, and next round of business and technology leaders presenting at DevOps Enterprise Summit Las Vegas 2019. Hosted at The Cosmopolitan of Las Vegas from October 28-30, DevOps Enterprise Summit is an industry conference for business and technology leaders to learn how to develop and deploy software faster and to win in...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Conversational AI is transforming customer experiences
Tuesday, August 27, 2019 by Richard Harris
New disruptive technologies such as Conversational Artificial Intelligence (AI) are transforming how businesses deliver enhanced, personalized consumer experiences. To enable developers to build more engaging web and mobile applications, Kony, Inc., the cloud-based digital application and low-code platform solutions company, today announced the launch of its C...
New DevOps Institute program
Tuesday, August 13, 2019 by Richard Harris
DevOps Institue, a global member-based association for advancing the human elements of DevOps, revealed the introduction of its DevOps Institute Ambassador program. The program invites and acknowledges accomplished volunteers from across the globe who are committed to leading and empowering the DevOps Institute member community with the SKIL Framework to advan...
CircleCI for Microsoft Windows is here
Wednesday, August 7, 2019 by Richard Harris
CircleCI launched the general availability of support for Windows jobs. Organizations such as Angular, Samsung NEXT are able to achieve further flexibility over their development pipelines with the addition of Windows.
According to Stack Overflow’s 2019 Developer Survey, nearly half of respondents reported building on Windows, yet no native Windo...
Blockstack to increase monthly payouts
Wednesday, July 31, 2019 by Richard Harris
Blockstack PBC plans to increase monthly payouts from its developer reward program up to $1 million worth of Stacks tokens per month by May 2020. Payouts from the App Mining Program, which rewards developers who create the top-ranked applications within the Blockstack ecosystem, are set to increase gradually over time, starting in August and building up to a monthly tot...
The future of AI in advertising for mobile could be audiocentric
Friday, July 19, 2019 by Richard Harris
Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Christian Hargrave
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
Fintech and developers get challenged by Finastra appathon
Thursday, July 11, 2019 by Richard Harris
Finastra has issued a challenge to Fintechs and developers with its first-ever public appathon, inviting anyone with a good idea to build an application that solves a common pain point for North American community banks and credit unions, using its FusionFabric.cloud platform.
Participants will use Finastra’s US Banking APIs, accessible for free on the FusionFa...
Low Code gets AI and ML from OutSystems
Monday, July 1, 2019 by Richard Harris
OutSystems announced that it has added new artificial intelligence and machine learning capabilities to its leading low-code development platform, giving organizations the power to harness automation to create self-service portals, respond to text and voice queries, improve customer service, and much more.
Gartner predicts, “By 2020, customers will manage 85% o...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Mobile web capture SDK announced by ABBYY
Monday, June 24, 2019 by Brittany Harris
ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience.
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Watson Ads Builder announced from IBM
Wednesday, June 12, 2019 by Richard Harris
IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.
Watson Ads Builder is designed to enable agencies and developers to ingest a...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Harris
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
How and why to use feature flags
Friday, April 12, 2019 by Richard Harris
Some of the world’s most successful and best-known tech companies, including Netflix, Instagram and Facebook, use product experimentation and feature flagging to capture accurate data about customers and product ideas and gain intelligence on market trends.
Split CEO and co-founder Adil Aijaz says organizations that embrace feature flagging and experimentation ...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
Push notification value increases with intensity
Monday, March 4, 2019 by Richard Harris
Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.
The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...
New lowcode platform for the enterprise emerges from Turbo Systems
Friday, March 1, 2019 by Brittany Harris
Turbo Systems just launched its universal, no-code engagement platform for the enterprise. Led by Hari Subramanian, Co-Founder and former CTO of ServiceMax, Turbo provides an easy way for businesses to instantly create rich applications to extend the capabilities of all existing systems of record, including ERP, CRM, and HRIS systems.
“The systems of record mak...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...