Why an App is Teslas CX weapon
Monday, May 17, 2021 by Richard Harris
Recently General Motors announced that the company wants to end production of all diesel and gasoline-powered cars, trucks, and SUVs by 2035 and shift its entire new fleet to electric vehicles. Now, with GM trying to be as green as Tesla, eyeing the automotive maker as a key competitor, what will it take to win out? A superior app, explains Subrah Iyar, former founder o...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Faster customized chat experiences announced from Sendbird
Thursday, April 22, 2021 by Brittany Hainzinger
Sendbird unveiled its latest tools for developers to bring industry-leading chat capabilities into their applications. Sendbird’s new Flutter SDK makes it easy for developers to build chat in Flutter applications. Because Flutter apps can extend across multiple platforms with a single code base, time to market to launch Sendbird Chat can be dramatically decreased....
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
Applitools Visual AI enables Thunderhead to deliver flawless UX faster
Monday, February 22, 2021 by Brittany Hainzinger
Applitools announced how its Visual AI technology helps Thunderhead create a visually perfect experience in its ONE Engagement Hub. Thunderhead offers it’s AI-driven ONE Platform, a transformational technology for customer engagement and the recognized global leader in the Customer Journey Orchestration and Analytics market. The ONE Engagement Hub helps global bra...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
The future of AI in 2021
Wednesday, January 20, 2021 by Brittany Hainzinger
Greg Rice, Lead Software Engineer, Cognizant Softvision
“Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...
AI first strategies will increase ROI in 2021
Wednesday, January 13, 2021 by Freeman Lightner
As organizations continue to invest in AI and scale their deployments, a collaboration between business decision-makers and technologists must become more effective as they partner to determine which AI use cases within the business will deliver the best ROI.
Today, the greatest hurdles to deploying AI with confidence are
Gaining broad agreement that the projec...
Why Low Code No Code will become the mainstay in 2021
Sunday, January 10, 2021 by Richard Harris
2020 has been a year that taught us to let go of old beliefs and embrace change. Traditional businesses that were quick to transform and move online had increased revenues owing to newer business models. Being online and connected, businesses can be run successfully. The COVID-19 pandemic changed the mindset from “plan and act,” to “act and adapt.&rdqu...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
Low code tool adoption to increase in 2021 Infragistics predicts
Wednesday, January 6, 2021 by Richard Harris
Driven in part by COVID-19, the continued rapid pace of digital transformation across enterprises is creating enormous innovation opportunities while at the same time significantly increasing demand on IT to deliver new mobile application experiences.
Development teams were already seeing overloaded backlogs in 2020 and we predict that in 2021 more organizations will...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Real time engagement solution predictions for 2021 from Agora Inc
Tuesday, January 5, 2021 by Freeman Lightner
The need for enterprises big and small to take on a hybrid, custom-built brand identity – one rooted in the digital and the other in the physical – will continue to grow. Beyond the pandemic, it is crucial that businesses are able to maintain business continuity no matter what dive or turn the business landscape may take. More so, those still relying solely ...
Plectica LLC launches VideoKit for developers
Wednesday, November 11, 2020 by Brittany Hainzinger
Plectica LLC introduced VideoKit, a developer tool that provides a fast and easy way to embed flexible video features into any software product or service, including custom apps built for virtual events, multiplayer games, remote work and other apps for collaboration and socializing.
Connecting and collaborating with others remotely - for work, school, or leisu...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
Sendbird opens self-service portal for Sendbird calls APIs
Tuesday, September 29, 2020 by Brittany Hainzinger
Sendbird has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording. Additionally, Sendbird’s voice and video technology has been integrated in...
Kadena announced a multi-protocol decentralized exchange
Tuesday, September 29, 2020 by Brittany Hainzinger
Kadena announced a multi-protocol decentralized exchange (DEX) named Kadenaswap. Kadenaswap will utilize Kadena’s 20-chain sharded and scalable layer-1 public blockchain with 480,000 transactions per second capability. The company also announced community onboarding initiatives such as offering a free month of gas during October 2020, launching a developer en...
Agora Inc hosts RTE2020
Monday, September 21, 2020 by Brittany Hainzinger
Agora, Inc. will host its premier virtual conference RTE2020 on October 13-14, 2020. RTE2020 will remotely bring together leading global voices to discuss innovations in voice, video and streaming, at an unprecedented time when RTE is being adopted globally.
Agora is partnering with its very own customer, virtual event platform Run The World, to produce an immer...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
mimik Inc partners with AWS to offer a hybrid edge cloud platform
Thursday, July 30, 2020 by Brittany Hainzinger
mimik Inc. announced a strategic collaboration with Amazon Web Services (AWS) to offer its patented Hybrid Edge Cloud platform to AWS customers across industry verticals to develop applications utilizing the resources of edge devices and AWS infrastructure. The collaboration is designed to empower developers to leverage the computing resources of edge devices such as sm...
Why you should pace yourself with application modernization
Wednesday, June 17, 2020 by Snjezana Cvoro-Begovic
In business and in life, it’s natural to set goals. Like many of us, you probably establish goals based on what you can accomplish in the short term, while gauging what it will take in terms of resources, assets and time.
But you may also embrace the idea of stretch goals, which help with motivation and permission to be ambitious, sometimes enabling us to...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Zappar computer vision libraries now available as SDKs
Wednesday, May 27, 2020 by Brittany Hainzinger
"The release of Universal AR is...
How gamifying security improves cooperation with developers
Monday, May 11, 2020 by Ante Gulam
Scaling security across development challenges the most seasoned professionals. Regardless of company size or industry, risks can no longer be comfortably managed across an organization as a centralized function. Security leaders need people in other departments to understand risks and help their teams remediate and reduce them for security to be successful. Last month,...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Applitools Announces AB Testing Support and Slack Integration
Thursday, April 30, 2020 by Brittany Hainzinger
Applitools announced enhancements to its flagship product, Applitools Eyes. Applitools Eyes now offers customers the ability to A/B test up to 20 variations of dynamic content and collaborate like never before via Slack or email.
“A/B testing is a business imperative at GoodRx - it helps our product team deliver the absolute best user experience to our valued c...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Temenos expands Quantum MXDP
Thursday, March 5, 2020 by Brittany Hainzinger
Temenos expanded its Temenos Quantum multi-experience development platform (MXDP), giving businesses greater control of their digital transformation and allowing them to offer smarter, AI-powered digital experiences. Temenos Quantum’s integration with Explainable AI (XAI) powers intelligent, hyper-personalized digital experiences, resulting in higher levels o...
Dabel video streaming app launches from Doki Doki and Agora
Thursday, March 5, 2020 by Brittany Hainzinger
Agora.io is leading the charge on enabling developers to create truly inclusive and diverse applications for everyone to engage and interact in online communities everywhere, regardless of geographical or physical limitations.
Agora and Doki Doki recently announced a partnership to work with the South African National Council for the Blind, to bring the Dabel, ...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Ushur Managed Package launched on Salesforce AppExchange
Thursday, February 20, 2020 by Brittany Hainzinger
Ushur announced it has launched the Ushur Managed Package on Salesforce AppExchange, empowering enterprises to add customer engagement automation capabilities to their Salesforce platform. Ushur’s artificial intelligence (AI) platform enables enterprises to instantly and intelligently automate interactions with their customers, integrating directly into Sale...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Escobar Fold 2 smartphone now in production
Monday, February 3, 2020 by Brittany Hainzinger
Pablo Escobar's biological brother, Roberto De Jesus Escobar Gaviria, has started production of a mainstream completely foldable smartphone which features a unique flexible screen allowing a user to easily fold their regular phone into a tablet size smartphone.
The Escobar Fold 2 smartphone was designed in the USA and is being assembled in Hong Kong. Some of the ...
Best Practices for Kubernetes deployments from Portshift
Monday, January 27, 2020 by Richard Harris
Portshift presents five security best practices for DevOps and development professionals managing Kubernetes deployments. Integrating these security measures into the CI/CD pipeline will assist organizations in the detection and remediation of security issues earlier in the development process, allowing faster and shorter cycles while assuring safe and secure deployment...