Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
AI digital voice assistants stops listening as much thanks to Sensory
Friday, September 28, 2018 by Richard Harris
Sensory announced that it has made significant upgrades to the embedded AI in its sixth generation of TrulyHandsfree, boosting the technology’s wake word performance and accuracy by more than 65 percent. Additionally, TrulyHandsfree boasts improved deep-neural network training that allows for even better near- and far-field speech recognition performance in all ro...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Sensory brings low power wake words to mobile apps
Monday, April 9, 2018 by Richard Harris
Sensory has announced that it has made a significant breakthrough in running its TrulyHandsfree wake word and speech recognition AI engine directly on Android and iOS smartphone applications at low-power. As a software component, TrulyHandsfree can be adapted to any app without requiring special purpose hardware or DSPs to capture efficiencies in computing.Until now, al...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Austin Harris
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
Avocarrot Unified SSP for mobile is launched from Glispa
Monday, July 17, 2017 by Richard Harris
Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...
SpotX has released support for DigiTrust in its Direct AdOS
Tuesday, July 4, 2017 by Austin Harris
Video ad serving platform, SpotX, has released support for DigiTrust in its Direct AdOS, used by broadcasters and digital media owners. By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The...
New ad exchange auction platform from Appodeal launches
Wednesday, June 14, 2017 by Richard Harris
Appodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
TrulyHandsfree technology updates its embedded AI
Friday, April 28, 2017 by Richard Harris
Introduced in 2009, TrulyHandsfree began offering an embedded small vocabulary speech recognition system to feature an always-listening wake word. Now, Sensory, a Silicon Valley-based company focused on improving UX and security of consumer electronics through embedded AI technologies, is announcing they will be making significant updates to the embedded AI in its Truly...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
Media Buyers Have a New Option With Matomy's Launch of MyDSP
Wednesday, September 7, 2016 by Richard Harris
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...
SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS
Tuesday, August 16, 2016 by Richard Harris
SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
NEC and Netcracker Launch New Agile Virtualization Platform and Practice
Monday, May 9, 2016 by Richard Harris
NEC Corporation and Netcracker Technology have teamed to launch a new Agile Virtualization Platform and Practice (AVP), which offers a set of tools, platforms and services for Software-Defined Networking (SDN) and Network Functions Virtualization (NFV).With the new AVP solution, NEC and Netcracker will help service providers move their operations, business processes and...
glispa Releases New Mobile Ad Mediation Platform
Thursday, March 24, 2016 by Stuart Parkerson
Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
The Impact of Mobile Programmatic Advertising in 2016
Monday, January 25, 2016 by Richard Harris
As more brands continue to shift their advertising investment into mobile, the impact of programmatic trading will also grow as marketers continue to depend upon the technology to reach their target audiences. Tim Koschella, CEO and Co-Founder of AppLift, recently provided his insight what to expect for mobile programmatic in 2016.Koschell has broad expertise in interna...
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
Thursday, February 12, 2015 by Stuart Parkerson
Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.Metamarkets will utilize Factual's Geopulse Platform t...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage
Wednesday, September 24, 2014 by Stuart Parkerson
Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...
NativeX Releases Lightning Play Video Mobile Ad Monetization Format
Tuesday, September 16, 2014 by Richard Harris
NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
Crosswise Launches New Cross Device Mobile and Desktop Identification Data Solution
Tuesday, July 29, 2014 by Stuart Parkerson
Crosswise is launching a new cross-device identification service, a solution that provides a “data only” service that is completely neutral, free of media bias, and validated for accuracy by a quality score.The company, whose service enables tying specific users to all of their devices, will make this data available to all types of ad tech companies including devel...
Smaato Offers Beta Dynamic Demand Mobile Ad Server
Wednesday, July 23, 2014 by Stuart Parkerson
Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...
PubNative Launches Native Advertising Platform Accessible Through an API
Wednesday, July 9, 2014 by Richard Harris
PubNative has announced the availability of its new native advertising platform, which provides a supply-side platform (SSP) that can be accessed by developers through an API instead of through the integration of an SDK. The company also has announced a recent investment from AppLift. Through the PubNative platform’s API, publishers can request over 20 adverti...
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