Mobile market 2021 highlights
Thursday, February 3, 2022 by Austin Harris
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
$10 million raised for decentralized commerce ecosystem
Thursday, March 11, 2021 by Brittany Hainzinger
Boson Protocol announced it has successfully closed the last round before its public sale, raising a total of $10m between all rounds. The presale round demonstrates continued support from existing investors, combined with new backers. The presale was 40x oversubscribed, showing strong interest for the project.
These funding rounds enable Boson Protocol to continue d...
Diffusion Cloud now free from Push Technology
Tuesday, March 31, 2020 by Brittany Hainzinger
Push Technology announced that it will provide Diffusion Cloud, Push Technology’s Real-Time API Management Cloud Platform, free for all existing customers and new customers developing systems in the cloud during these challenging times. The unprecedented offer is truly free as it includes: no restrictions on message or connection volume; free onboarding and operat...
Global gaming industry in 2019
Thursday, January 9, 2020 by Austin Harris
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
In game advertising extends beyond casual games
Tuesday, December 31, 2019 by Austin Harris
The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.
The study, which is based...
Machine learning platform for edge devices emerges
Tuesday, October 15, 2019 by Richard Harris
Qeexo announces the launch of its AutoML product, a one-click, fully automated platform that allows customers to rapidly build machine learning solutions for Edge devices using sensor data. Qeexo has selected the Arm CortexTM-M0-M4 class MCUs as the first hardware targets to be supported by Qeexo AutoML. At launch, Qeexo AutoML will support STMicroelectronics&rsquo...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Austin Harris
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Austin Harris
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Create Apache Spark applications with new drag and drop UI
Monday, September 9, 2019 by Austin Harris
StreamSets, Inc., provider of a DataOps platform for modern data integration, has released StreamSets Transformer, a simple-to-use, drag-and-drop UI tool to create native Apache Spark applications. Designed for a wide range of users, even those without specialized skills, StreamSets Transformer enables the creation of pipelines for performing ETL, st...
GitLab Commit 2019 schedule released
Wednesday, August 28, 2019 by Richard Harris
GitLab announced initial programming and speakers for 2019 GitLab Commit Brooklyn, taking place September 17 in Brooklyn, NY.
GitLab Commit, GitLab's inaugural user event, will bring together the GitLab community to connect, learn, and inspire. Speakers will showcase the power of DevOps in action through strategy and technology discussions, lessons learned, behin...
Zeroday vulnerability announced byMcAfee at Defcon
Monday, August 19, 2019 by Richard Harris
At DEFCON, McAfee has announced the discovery of a zero-day vulnerability in a commonly used Delta industrial control system.
The vulnerability found in the Delta enteliBUS Manager could allow malicious actors complete control of the operating system, enabling remote manipulation of access control systems, boiler rooms, temperature control for critical systems and mo...
RapidAPI raises $25M to continue scaling API marketplace
Thursday, June 20, 2019 by Richard Harris
RapidAPI announced that it has raised $25 million in Series B financing. The funding round is led by M12 (Microsoft’s Venture Fund), with participation from DNS Capital, and existing investors Andreessen Horowitz and Green Bay Capital. The round brings total funding to date to $37.5 million.
Since its Series A funding announcement in March 2018, RapidAPI expand...
JavaScript based low code platform emerges from Progress
Wednesday, March 20, 2019 by Richard Harris
Progress has revealed its strategy and approach for enabling high productivity application development. As part of this strategy, Progress announced the latest release of the Progress Kinvey platform, delivering a combination of high productivity, full developer control over the app experience, and operational efficiency for modern workloads with dynamic scale.
As bu...
Diffusion data streaming platform gets an update
Friday, November 23, 2018 by Richard Harris
Push Technology released new functionality in their Diffusion Intelligent Data Platform to increase security authentication and authorization handling, facilitate easy transitioning from REST-based applications to streaming data applications, simplify development of multi-user and collaborative applications, and enhance data compression for large payload distribution ap...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
VMworld 2018 sees new VMware cloud operations services drop
Thursday, August 30, 2018 by Austin Harris
At VMworld 2018, VMWare addressed the challenges of multi-cloud environments head-on, announcing new and enhanced VMware Cloud Services that will enable cloud operations, DevOps, and security and compliance teams to better manage cloud costs, operations, security, and compliance across clouds. The advancements to VMware’s cloud operations platform includ...
CloudBees DevOps suite recieves $62M in growth funding
Monday, July 2, 2018 by Austin Harris
CloudBees announced it has successfully closed $62 million in growth funding. The funding round was made up of $37 million of equity led by Delta-v Capital and $25 million of growth financing from Golub Capital’s Late Stage Lending business. The new equity financing included strong participation from existing investors Matrix Partners, Lightspeed Ventures and Veri...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
IoT Mobybased container engine from resin.io launches
Wednesday, October 18, 2017 by Austin Harris
Resin.io is releasing balena, a Moby-based container engine designed for IoT and embedded use cases. The new balena container engine is 3.5x more compact than Docker Community Edition and is 10-70 times more bandwidth efficient in container updates. It leaves out datacenter-oriented features of Docker and adds functionality for running Docker containers on resource-cons...
Keeping your free to play games and apps profitable
Friday, April 21, 2017 by Richard Harris
Free-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta...
The biggest delays in digital transformation initiatives
Tuesday, March 14, 2017 by Richard Harris
We recently caught up with Robert Reeves, co-founder and CTO of Datical, a provider of database release automation solutions, on the findings of a recent survey - conducted by IDG and commissioned by Datical - that reveal the biggest delays in digital transformation initiatives. ADM: When on the road to digital transformation, what causes the biggest speed bumps?Reeves:...
Iris Scanning and the Future of Mobile Security
Wednesday, September 14, 2016 by Dr. Salil Prabhakar
The promise of iris scan technology has been shown in sci-fi movies for decades. Various governments use it to secure borders, defense facilities, banks use it to authenticate high value transactions, secure access to safes and vaults. Recent advancements in the evolving mobile biometrics field has brought iris recognition technology to our hands – to our mobi...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games
Monday, March 14, 2016 by Richard Harris
deltaDNA just announced the release of SmartAds ‘On Demand’, a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...
deltaDNA Research Reveals Gender Preferences Across Four Game Genres
Friday, November 20, 2015 by Stuart Parkerson
New data released from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.The data from the deltaDNA platform, which has been collected from over nine million free-to-play mobile game players, reveals ge...
deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform
Tuesday, July 28, 2015 by Richard Harris
deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...
New deltaDNA GO Mobile Game Analytics Platform Leverages HP Vertica Big Data Mining
Wednesday, March 25, 2015 by Richard Harris
UK based deltaDNA has released a new mobile game analytics product that leverages HP Vertica’s data mining capabilities to help developers better understand player behaviors and identify insights to personalize games with a goal of improving player engagement and driving long term value.deltaDNA GO helps free-to-play games by using advanced data mining and predictive mo...
deltaDNA Unveils New deltaCrunch Training Game
Saturday, December 13, 2014 by Richard Harris
deltaDNA just unveiled deltaCrunch, a new Match3 game. The deltaCrunch new Match3 is a training game available within the deltaDNA platform. The training game has been designed for developers as a training aide in best practice for game personalization and analytics. deltaDNA is an analytics and game personalization platform.Mark Robinson, CEO, deltaDNA indica...
AT&T to Give Away Over $100,000 in Two Days at the AT&T Hackathon @ Super Mobility Week Code for Car and Home
Tuesday, August 26, 2014 by Richard Harris
AT&T is going to give away $100,000 during a 24-hour Hackathon as part of Super Mobility Week in Las Vegas. The Hackathon, app presentations, and judging will take place on September 6-7, and the finalist judging, awards & VIP Party will be held on September 8. There is no charge to compete, however developers are encouraged to sign up prior to the hackatho...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
IoT meets VR: The Next Concern Over Mobile Privacy
Wednesday, April 23, 2014 by Adam Grant
In the beginning of this year at the Consumer Electronics Show in Las Vegas, it seemed as if every sponsor and vendor was introducing a product that demonstrated a deep commitment to mobile technology and its interaction with the “Internet of Things.” Clearly, 2014 appeared to be the year mobile technology would move from a consumer’s interaction only with th...
WinJS version 2.1 Available for to Develop Windows Phone 8.1 Apps
Wednesday, April 23, 2014 by Stuart Parkerson
Microsoft has announced that WinJS is now available on Windows Phone. WinJS 2.1 tailors the features of WinJS 2.0 (for Windows Apps) to fit the Windows Phone experience. The company has added new controls and new capabilities unique to Windows Phone without sacrificing performance on low-end form factors.Porting existing Windows Store apps is simple using the ...
App Law and Which Way I Ought To Go From Here
Tuesday, April 1, 2014 by Adam Grant
On March 21, the FTC issued a press release that caused me
to reflect on a certain piece of famous literature I read as a child. As I read
the press release, I thought about Lewis Carroll’s timeless classic, Alice in Wonderland, and how it could
provide guidance to mobile app developer’s when considering how the law
regulates a child’s use of an app. Lewis
wrote t...
FTC Questions Just How Much Light Flashlight App Sheds on Amount of Information Obtained from Users
Monday, December 9, 2013 by Adam Grant
On Friday, December 5, 2013, the FTC announced it settled charges against Goldenshores Technologies, LLC, the company behind the “Brightest Flashlight Free” App. According to the release, the app has been downloaded tens of millions of times by users of the Android operating system. The FTC claimed the company’s privacy policy failed to tell users the app collected th...
