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12/13/2014 3:00:15 PM
deltaDNA Unveils New deltaCrunch Training Game
App Developer Magazine
deltaDNA Unveils New deltaCrunch Training Game


deltaDNA Unveils New deltaCrunch Training Game

Saturday, December 13, 2014

Richard Harris Richard Harris

deltaDNA just unveiled deltaCrunch, a new Match3 game. The deltaCrunch new Match3 is a training game available within the deltaDNA platform. The training game has been designed for developers as a training aide in best practice for game personalization and analytics. deltaDNA is an analytics and game personalization platform.

Mark Robinson, CEO, deltaDNA indicated that the company’s next generation analytics technology is key to improving engagement rates and profitability, and deltaCrunch is a nice way to demonstrate how publishers and developers can fully utilize the huge amount of rich player data at their disposal. 

The new deltaCrunch is a simple training game. Players are required to match three colored gems to make them disappear. Users are then guided through various aspects of best practice player insight and action. Best practice action and player insights also include segmentation, AB testing, slice & dice, in-game messaging and push notification.

deltaCrunch, deltaDNA acts as an expert guidance for the user. Its best practice methodologies to drive value from both targeted messaging and player segmentation. It is important for developers and publishers to obtain best outcomes from its analytics. This can be challenging to access and the right guidance is valuable.

Training game capabilities are an invaluable asset to organizations. Robinson stated that deltaCrunch offers a unique approach, for a technology provider, to actually practice what they preach and create a game; with deltaCrunch. The company wanted to go thru the development cycle themselves and use this experience to guide its clients in best practice and show clearly how analytics and personalization can be focused in their games.

deltaDNA’s new deltaCrunch Training Game is helping developers maximise their analytics value. Data in the games industry has grown rapidly in a short period of time. Both developers and publishers can use data to better understand their users to increase engagement rates.

Read more: http://www.deltadna.com

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