Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
YouAppi launches lightweight SDK
Thursday, November 2, 2017 by Christian Hargrave
YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
Take the Scifi developer survey and win a $200 Amazon voucher
Friday, June 9, 2017 by Mark Wilcox
We are excited to present you with the Developer Economics Q3 2017 survey, run by VisionMobile! This is their 13th developer survey, focusing on tools, training and career development. The survey has an annual reach of more than 40,000 developers around the world, so it is a chance for you to contribute to the global developer community. The survey includes r...
Tips for success in today's app market: A chat with Sean Galligan of Yahoo
Wednesday, March 1, 2017 by Richard Harris
As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...
Women are the most serious about mobile dating apps
Wednesday, February 8, 2017 by Christian Hargrave
Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...
Strategy Analytics releases VR Apps Data Nov 2016
Tuesday, December 13, 2016 by Richard Harris
Strategy Analytics tracks the apps available across the dedicated VR app stores for Samsung GearVR, Oculus Rift, and the VR apps available on Steam. Data collected from the storefronts at the end of November 2016 was analyzed in the report "VR Apps Data Nov 2016: Games and Education Top App Categories in VR App Stores." Unsurprising, games is the top apps category acros...
Mobile ad spending still on the rise says new Smaato report
Thursday, October 20, 2016 by Richard Harris
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
Latin American App Users Up for Grabs by Android Developers and Hardware Makers
Friday, August 5, 2016 by Richard Harris
Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...
Four Key Considerations to Get Past App Replacement
Wednesday, July 20, 2016 by Chris Klotzbach
Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d...
Why China Has a 1000 Percent Increase in Mobile Ad Spending
Tuesday, July 5, 2016 by Richard Harris
Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...
Adcolony Studies the Impact of Advertising Creative on AppInstall Campaigns
Friday, June 24, 2016 by Richard Harris
Adcolony conducted a recent study into the impact of advertising creative on app-install campaigns. The company indexed over 11,000 ad creatives for more than 2,500 apps, tagging each with the specific creative elements featured within, from use of voiceover or other sound effects to text callouts and live action. Over 10 billion mobile video ad impressions were analyze...
Opera Mediaworks Releases Mobile First Insights Advertising Report
Thursday, May 19, 2016 by Richard Harris
Opera Mediaworks has released a new Mobile First Insights quarterly report that offers trends, advertising best practices, and what's new in mobile advertising technology and creativityThe new report is organized into three sections: Data, Technology and Creativity. Opera Mediaworks reviewed data from hundreds of global ad campaigns and billions of impressions serv...
One in Four Android Apps Have High Risk Security Flaws
Friday, February 12, 2016 by Stuart Parkerson
Mobile developers continue to battle security issues with their apps according to a new report by NowSecure. The annual report, 2016 NowSecure Mobile Security Report, provides insight into the current state of mobile security. According to the report a quarter of Android apps have at least one high risk security flaw, 35 percent of communications sent by mobile dev...
Why Lite Apps Were Spurring Growth for Android App Categories in 2015
Tuesday, February 2, 2016 by Stuart Parkerson
To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas...
New Report Shows Companies Are Increasingly Adopting Custom Apps
Tuesday, December 1, 2015 by Richard Harris
Good Powered by BlackBerry (formally Good Technology, which was purchased by BlackBerry in November) has released its thirteenth Good Mobility Index Report, showing that organizations are increasingly building custom secure apps. The Q3 report offers a snapshot of the activities of Good customers. In addition to an increase towards custom apps, the report showed a ...
Reflection's Beta Platform Provide New Option for Market Analytics of App Categories
Tuesday, November 10, 2015 by Stuart Parkerson
New Startup Reflection has released its app market intelligence platform in beta to help developers understand what apps to make, where to market, and identify the strategies and revenue models that achieve the best results. Reflection provides access to daily data for the top 200 apps in all available countries, stores and categories.Reflection’s leaderboard platform p...
How Culture Can Impact App Downloads
Monday, August 3, 2015 by Richard Harris
YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Appnext Introduces Self Serve Mobile App Advertising Platform Offering a Cost Per Install (CPI) Bidding Basis
Friday, November 7, 2014 by Richard Harris
The Appnext is introducing a self-serve advertising platform to offer developers and publishers a marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext mobile self-serve platform enables the ability for developers and marketers to know precisely where their a...
Leadbolt Launches Direct Deal App Marketplace For Mobile Advertising
Tuesday, July 22, 2014 by Richard Harris
Leadbolt has launched Leadbolt Connect, a mobile advertising exchange platform where app developers can connect to ad campaign offerings, view associated details and activate desired campaigns with the best fit. Both advertisers and developers can connect and run private deals in a fully-managed environment. For developers, Leadbolt Connect is a direct deal m...
New Report Shows Enterprises Are Concerned With Mobile App Security
Thursday, May 8, 2014 by Richard Harris
Good Technology has released its Q1 2014 Good Mobility Index Report which, among its findings, has identified a trend in the significant increase in activations of complex secure enterprise apps, most notably secure browsing.The report surveys more than 5,000 Good Technology customers including the following sectors: Financial Services, Healthcare, Manufacturi...
Distimo Reveals New App Store Data That Can Seriously Help You Market Your App
Friday, March 28, 2014 by Richard Harris
Getting buried in the app stores with your shiny new app is like stepping into quicksand, the harder you fight to stay alive the faster you sink! At least that is how it seems. There are still so many mysteries within the app stores about how to really be successful and find your niche to get your app noticed. But one of the best things you can do to help is learn...
Startapp Launches New Mobile App Advertiser Portal
Monday, March 17, 2014 by Richard Harris
Startapp has launched a new Advertiser Portal giving advertisers access to Startapp traffic through an easy-to-use self-service dashboard. Advertisers can run cost-per-click (CPC) campaigns on both Android and iOS using a variety of ad types, including interstitial ads, banner ads, and enriched ads. With the new portal advertisers now have more contr...
Latest Window Store Trends Show Developers Best App Monetization Opportunities
Friday, February 28, 2014 by Stuart Parkerson
Microsoft has released a report detailing its latest findings as part of a recurring series that provides details about recent trends in the Windows Store across categories, markets, and more. The report was provided by Bernardo Zamora, Senior Business Manager, Windows Store and Windows Phone Store.Included are statistics about the categories, country differences, ...
Facebook Autoplay Video Ads Help Mobile Advertising Audience Double in First Quarter 2014
Monday, February 24, 2014 by Richard Harris
Mobile advertising continues to heat up and to help understand the mobile ad market, Citrix has released its Citrix Mobile Analytics Report for the first quarter of 2014. The report provides insight into subscriber behavior and related factors that determine quality of experience for mobile data services.
Citrix has discovered that mobile advertisements now...
Growth Continues in the Enterprise App Market as Activations Rise
Monday, February 24, 2014 by Stuart Parkerson
Most enterprises are still trying to figure out a long term mobile strategy, however that does not stop them from activating enterprise apps.Good Technology’s recent report shows that businesses with a more established mobile approach are now focused on deploying the types of apps that can increase employee productivity and encourage collaboration, which are u...
Localytics Predicts Huge App Marketing Opportunities for Developers in Europe
Friday, February 21, 2014 by Stuart Parkerson
Localytics has recently posted its insight into opportunities to market apps to the European market. Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence.The report was posted on the Localytics’ website by Allison Averill, a business analyst and content marketing spe...
Windows Dev Center Eliminates “Explore Store Trends Section” to Emphasize Blog Summary Posts
Tuesday, December 17, 2013 by Richard Harris
Sometimes the best intentions don’t pan out. In the past the Window’s Dev Team has been sharing information in the Explore Store Trends section of the Windows Store Dashboard, including some user demographics and catalog information.
As they very diplomatically said in a recent blog post, “Very few developers used these reports, and we received feedback that the presen...
