Who still clicks on ads anyway
Monday, January 21, 2019 by Christian Hargrave
New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers.
People use search engines to find answers to questions and often click paid search ads that respond to their search queries.
Single Page Application security help
Tuesday, October 23, 2018 by Richard Harris
Single-page applications, or SPAs, are web apps that load a single HTML page and dynamically update that page as the user interacts with the app. Their origins are unclear but the concept was discussed as early as 2003 according to the archives on Wiki. SPAs use AJAX and HTML5 to create fluid and responsive Web apps, without constant page reloads - that literally means,...
App development strategies from Swish's CTO Jeff Whelpley
Wednesday, May 30, 2018 by Richard Harris
Deciding on how to get your idea to the mobile market can be a long journey. Things like building your own infrastructure vs. a managed services approach, and leveraging open source technologies to keep dev costs down are just a few of the things to consider.We had a recent discussion with the CTO of Swish (a budgeting app founded by the guys who did Get Human) on mobil...
App naming best practices
Friday, January 26, 2018 by Grant Polachek
Choosing an intriguing and sticky name for your app at times can be the hardest part of the whole development process. You want it to call out to potential users, be unique, yet timeless. When someone is looking in your category for an app, you want it to standout as the best app name amongst the rest. Here are a few recommended dos and don'ts when naming your...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Christian Hargrave
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
The HTML5 killer you may not know about
Thursday, September 14, 2017 by Richard Harris
For years HTML has been the universal language for website construction, and it has been impressively resilient in the face of competing languages thus far. It’s been known to have the best combination of speed, security, responsiveness and compatibility of all programming languages on the market. However, the world is expanding beyond the internet browser to mobile and...
Taking your mobile website SEO to the next level
Wednesday, April 12, 2017 by Richard Harris
Editors note: Guest submission by Tom HardyWhy does SEO have to be such a moving target? As frustrating as it is, the changing landscape of telling web crawlers all about your website for discovery is always changing. From 2015 until now, there have been well over 50 unofficial changes to the "rules" that search engines look for on your website.A good mobile friend...
Online Mobile Web Coding Conference to be Held October 12-14
Tuesday, July 26, 2016 by Richard Harris
O'Reilly is offering a three day online conference offering training on how to leverage mobile device hardware for responsive sites, progressive web apps (PWA), and optimized mobile interfaces. The conference will be held October 12–14 and training will be from 9AM – 1PM PDT.The interactive workshop focus on creating sites and applications that work across a wide variet...
A Deep Dive Into the Sell My App Marketplace for Developers
Thursday, July 14, 2016 by Richard Harris
We recently sat down with Stav Zilbershtein to talk about the developer app marketplace SellMyApp.com to discuss what it does, and how it can help developers earn more from their code.
Stav Zilbershtein is a passionate internet entrepreneur. Coming from vast experience in Internet marketing and SEO he created Sell My App as a powerful exchange point for mob...
Presidential Campaigns & SMS Best Practices
Monday, May 2, 2016 by Brian Heikes
According to a poll, 64 percent of Americans own a smartphone, and a convincing 97% of them use text messaging. In fact, text messaging is the most frequently used feature of smartphones, and remains very popular among younger audiences. Presidential candidates are targeting a broad demographic to ensure they don’t lose edge over their rivals in any aspect. Electio...
ASO and Fear of the Unknown
Thursday, April 7, 2016 by David Lovell
App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
The Impact of iOS 9 on User Searches
Friday, August 7, 2015 by Richard Harris
I recently discussed the impact of iOS 9 on how users will find and consume information with Richard Forsythe, the co-founder and CTO of NoteStream, a mobile learning app that encourages personal growth and exploration through the presentation of enriching content in snackable form written by expert contributors on a wide range of topics. NoteStream was launched in...
SVG Is the Future of Graphics and Here's Why
Friday, June 19, 2015 by Simon Wieczner
The enterprise is growing increasingly digital, with data visualization and GIS mapping just a few of the current drivers. In this environment, it’s more important than ever that companies have the ability to interact with images without loss of clarity or resolution issues. Scalable vector graphics, or SVG, coupled with an HTML5 document viewer, are critical to support...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Manatee Offers Mobile Developers New SDK Support for IBM Worklight
Tuesday, August 26, 2014 by Stuart Parkerson
Manatee Works, a provider of scalable barcode scanning integration, has announced its Barcode Scanner SDK now supports IBM Worklight to allow mobile developers to develop, test, run, and manage their mobile applications across major operation systems, including iOS, Android, Windows Phone and Blackberry.The Manatee Works Barcode Scanner SDK supports all major device typ...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
Apigee SmartDocs Provides Developers Method level API Documentation
Friday, May 9, 2014 by Richard Harris
Apigee, which provides API management solutions, has introduced SmartDocs, a method-level API documentation that offers both internal and external SEO benefits. API providers can generate docs by leveraging handlebars-driven templates, test the accuracy of their documentation with live requests, and control the layout, interactions, and look of docs. App devel...
App Annie Announces Two New App Analytic Services
Thursday, May 8, 2014 by Stuart Parkerson
App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.&...
Parallel 6 Integrates beacons Into It's Captive Reach Platform
Wednesday, April 9, 2014 by Richard Harris
Parallel 6 has integrated beacon technology into its Captive Reach platform providing consumer insights and analytics, while allowing marketers to utilize the back end administrative technology.The addition of beacon technology will serves as an extension to Captive Reach’s current module, geolocation. While geolocation has the capabilities to track users when they...
App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App
Monday, March 3, 2014 by David Lee
Deeplinking will soon
be the primary way new users discover your app and the content within it. Being
featured in the App Store can launch your app to stardom, but most apps won’t
have that opportunity. Deeplinks however, offer a proactive way to expose the
content within your app to potential users who may discover your content
through searches or social media. Sa...
Why ASO May Be The New SEO
Wednesday, February 26, 2014 by Patrick Cruz
Your mobile app is now
live in the app store. Now what?
It’s only useful,
informational or enjoyable if it’s found and downloaded. As imperative as it is
to have a mobile app that really connects with your users, app store optimization
and marketing for that app can prove to be a bigger hill to climb.
Wearable Tech’s Hottest Names Converge for SXSW Panel
Wednesday, January 29, 2014 by Richard Harris
AUSTIN, Texas— Rocksauce Studios—an Austin, Texas-based mobile design and app development studio responsible for SmallCall, TickTalk, Brewski Me, and Tripini — will be presenting SXSW’s most blush-inducing panel to the 2014 Interactive Festival. Tech Off Your Clothes: Naked Truths of Wearables, will be an exciting looking into the tech industry’s most burgeoning sc...
Silver Lining from New App Development Report by Gartner
Tuesday, January 14, 2014 by Stuart Parkerson
On the surface, the newly released Gartner report spells doom and gloom for indie developers looking for success with consumer apps.It didn’t take an official report to tell us that the app markets are getting more crowded and the holy grail of discovery/monetization can be an elusive goal. However, as you dig deeper into the details of the report, you can see...
Top App Marketing Articles from 2013
Tuesday, January 14, 2014 by Richard Harris
2013 saw no slowdown in the onslaught of apps introduced in the app markets. Which means that finding innovative advice on ways to have your app standout was tougher than ever.
Fortunately, there is plenty of expertise out there to help developer’s apps stand out and we thought we would provide you with our best app marketing articles as featured with us ...
App Mention Alerts Service Debuts Offering iOS App News Tracking
Monday, October 21, 2013 by Stuart Parkerson
Indie app developer Tomasz Kolinko has introduced a new iOS blog/news tracking service, called App Mention Alerts, to help fellow indie developers track their app marketing efforts.
Through his company, Motivapps, Kolinko develops iOS apps as well as providing an app SEO tracking service called AppCodes. App Mention Alerts is an outgrowth of the AppCode service.
Bringing Big Budget App Marketing Strategies to Everyone
Saturday, March 23, 2013 by Richard Harris
Today, businesses want to offer interactive, relevant mobile applications that complement, but also build on social strategies to help tap into the potential that lies in the hands of loyal customers. A recent upgrade from the online platform Apptous is helping businesses achieve this more efficiently than ever, by enabling streamlined management of multiple apps ...
Flash Vs. HTML5
Friday, March 8, 2013 by Richard Harris
The battle between HTML and Flash rages on among developers, especially those in the mobile world. A new website demonstrating the power of both platforms is hoping to settle the score (at least for now). Check out the demo of a game built using each respective language and a voting mechanism that lets you decide after seeing them both in action -which is...
App Annie Introduces Hourly Rankings, Parent Publishers, and more
Friday, March 1, 2013 by Richard Harris
How many times do you as a developer check your revenue or ranking during the day? Unfortunately the ranking reports are always at least a day delayed - until now.App Annie, the mobile app analytics and reporting website has introduced hourly rankings which gives you the ability to see your apps ranking every hour - which will be essential for SEO and marketing in gener...
Being an App Developer Contractor
Saturday, February 2, 2013 by Richard Harris
Developing apps for other people can be sticky business. Knowing how to navigate around certain legal areas, pricing, and publishing rules are just a few things you'll need to have ready before working with a potential client. We spoke with several app developers to get their experience in dealing with app development freelance, and we formed a short list of things you'...
Appnique To Help Developers Get Found
Wednesday, December 19, 2012 by Richard Harris
ASO (App Store Optimization) is the new SEO for developers and because the app markets are making it hard to get into the top of any list, new services are emerging to help.A new service named Appnique is set to help developers get higher rankings by letting them see where they rank based on their keywords. The company algorithmically discovers...
Discover your apps with Searchman
Thursday, November 29, 2012 by Richard Harris
The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or...