AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
ABBYY updates machine learning library
Tuesday, June 22, 2021 by Brittany Hainzinger
ABBYY announced a major update for NeoML, its cross-platform open-source machine learning library that allows developers to build, train and deploy machine learning models. The update adds support of the Python programming language, the most popular language for machine learning and AI. The framework also offers 5-10x speed improvements as well as 20+ new ML method...
Enview announces 3D AI as a web application
Thursday, September 17, 2020 by Brittany Hainzinger
Enview launched Enview Explore™, a powerful web application that leverages AI and cloud computing to automatically process 3D data at unprecedented speed and scale. Additionally, Robert Cardillo, former director of the National Geospatial-Intelligence Agency (NGA), has joined the company’s Board of Directors. Following an oversubscribed round of funding in M...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
PCE Supercluster now offered by Illumio
Tuesday, January 8, 2019 by Austin Harris
Illumio, a cybersecurity company delivering micro-segmentation, announced full availability of PCE Supercluster designed for enterprise-scale real-time application dependency mapping and micro-segmentation deployments. PCE Supercluster, which is currently in use by some of the largest organizations in the world, makes Illumio the first company to offer a micro-segmentat...
Industrial IoT platform gets updates from Pulse Secure
Monday, December 17, 2018 by Richard Harris
Pulse Secure, a provider of Secure Access solutions to both enterprises and service providers, announced the release of Pulse Policy Secure (PPS) 9.0R3 to extend its Zero Trust Security model to IIoT devices and smart factories. The new version enables factories to streamline machinery repairs and diminish costly production downtime through IT-managed secure access...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
Cross channel analytics and marketing automation solution get updated
Monday, November 12, 2018 by Richard Harris
Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
State of DevOps report reveals new insights
Monday, June 4, 2018 by Richard Harris
Puppet has announced the findings of the State of DevOps: Market Segmentation Report. The new report reveals insights by industry, region, department and company size, based on the 2017 State of DevOps Survey data. Over the past six years, Puppet has surveyed more than 27,000 technical professionals, making the State of DevOps Report a comprehensive and long-running stu...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Urban Airship launches in app automation engine
Friday, March 16, 2018 by Richard Harris
Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...
Mobile marketers should use video more report finds
Tuesday, March 6, 2018 by Richard Harris
YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...
Chartboost Creative Studio launches
Friday, February 23, 2018 by Richard Harris
Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...
Sensor Fusion Annotation autonomous vehicle API launches
Friday, February 16, 2018 by Richard Harris
Scale API has launched its Sensor Fusion Annotation API for LIDAR and RADAR point cloud data, which accelerates the development of perception algorithms for autonomous vehicles. Dozens of automobile OEMs and self-driving car companies (such as GM Cruise and Voyage) already use Scale API's comprehensive Image Annotation APIs to produce premium training datasets for their...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Bright Box delivers AI marketing system for dealerships
Monday, October 30, 2017 by Austin Harris
Bright Box has recently released Honda Connected Car services for European countries, and implements an AI system that could replace salesmen in car dealerships. This AI can evaluate the customer's lifestyle and recommend accessories, can sell cars based on driving style and the individual’s lifestyle. Not only that it is able to predict when the user needs to go in for...
Tips for securing container deployments
Friday, September 1, 2017 by Richard Harris
Container deployments are still susceptible to the regular threats that other types of deployments are - including DDoS and cross-site scripting attacks. In fact, hackers often take advantage of compromised containers to scan sensitive data, download malware, or privilegeunauthorized access to any of your containers, hosts or data centers.Fei Huang is the CEO of NeuVect...
Helpshift helping top grossing apps with their customer support
Monday, July 31, 2017 by Austin Harris
Helpshift, the company providing customer support through enterprise-level, in-app customer experiences, has announced that its customer support platform is used by 34 of the top 100 grossing gaming apps, including five of the top 20, as ranked on Apptopia, a provider of mobile app intelligence.“Gaming apps that provide more sophisticated in-app support are more likely ...
STREAM from Lucktastic lets app marketers define and target US consumers
Monday, July 24, 2017 by Austin Harris
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Lucktastic releases STREAM audience platform
Wednesday, July 19, 2017 by Austin Harris
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Avocarrot Unified SSP for mobile is launched from Glispa
Monday, July 17, 2017 by Richard Harris
Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...
Red Hat and Avi Networks join forces to automate the enterprise app lifecycle
Wednesday, May 3, 2017 by Austin Harris
Avi Networks has collaborated with Red Hat to simplify and automate the enterprise application development and deployment lifecycle. Through the collaboration, Avi Networks and Red Hat integrated technologies to give enterprises the combined power of a container application platform, IT automation, software load balancing, and container networking services. With the con...
OMYO and Blingby team up to make live stream marketing a reality
Tuesday, March 21, 2017 by Richard Harris
Research shows that 74% of consumers said there was a connection between watching a video on social media and their purchasing decision-making process. What if there were a better way for marketers to capitalize on such a trend? Imagine watching a Maroon5 video online and you are really liking Adam Levine’s jacket - and while watching the video, you point your cur...
KiwiTech announces a partnership with Blingby
Friday, March 10, 2017 by Richard Harris
Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ...
Tips for success in today's app market: A chat with Sean Galligan of Yahoo
Wednesday, March 1, 2017 by Richard Harris
As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...
Dataiku DSS 4.0 helps organizations manage enterprise data science
Monday, February 27, 2017 by Richard Harris
Dataiku Data Science Studio (DSS), has announced the release of Dataiku DSS 4.0, which introduces new functionalities that improve the production, development, and management of enterprise data science projects. The latest version of the team-based enterprise data science platform streamlines collaboration across large teams, improves large customer-base segmentation an...
OneRun platform now includes app reengagement
Tuesday, February 21, 2017 by Richard Harris
YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...
NeuVector has a new approach to securing Docker containers
Wednesday, February 1, 2017 by Richard Harris
NeuVector has announced the launch and availability of a new approach to securing Docker containers. With constant behavioral learning automatically applied to security policies for containers, the platform secures containers where they have been most vulnerable: in production environments where they are constantly being deployed, updated, moved, and scaled across hosts...
PMR's report on the global SecurityasaService market
Monday, December 19, 2016 by Austin Harris
Adopting the business model of Security-as-a-Service (SaaS) has become a pragmatic choice for companies looking at integrating security with their business infrastructure. Furthermore, emerging technological trends related to the Internet of Things (IoT) and cloud-computing will continue to compel more businesses towards implementation of a Security-as-a-Service busines...
How do we simplify eastwest security The imperative path is upon us
Monday, December 5, 2016 by Keshav Kamble
Ahhh, the endless saga of streamlining hazards around application security: let’s talk about the East-West component of the conundrum. But first, it’s important to clarify the variances of ‘East-West’ vs. ‘North-South’ traffic in a typical data center environment. By definition: North-South traffic is the communication that occurs between server applications deploy...
