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Developer news items we found relating to rich media

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Diffusion-data-streaming-platform-gets-an-update

Diffusion data streaming platform gets an update


Friday, November 23, 2018 by

Push Technology released new functionality in their Diffusion Intelligent Data Platform to increase security authentication and authorization handling, facilitate easy transitioning from REST-based applications to streaming data applications, simplify development of multi-user and collaborative applications, and enhance data compression for large payload distribution ap...


Mobile-retargeting-best-practices-and-worst-mistakes

Mobile retargeting best practices and worst mistakes


Monday, June 11, 2018 by

Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard. Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...


Unity-2018.1-has-the-biggest-upgrades-since-the-start-of-the-company

Unity 2018.1 has the biggest upgrades since the start of the company


Thursday, May 3, 2018 by

Unity Technologies announced that Unity 2018.1 is now available. Unity 2018.1 is a major upgrade which introduces the start of several innovations, including the Scriptable Render Pipelines and the C# Job System, which make it easier and faster to achieve beautiful graphics and high-end performance.“With Unity 2018.1 we are introducing one of the largest upgrades in the...


Facial-detection-for-verified-ad-views-launches-from-Jinglz

Facial detection for verified ad views launches from Jinglz


Saturday, April 21, 2018 by

Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


SendGrid-enhances-API-sending-experience

SendGrid enhances API sending experience


Monday, April 9, 2018 by

SendGrid, Inc. has announced enhancements to its API sending experience, providing customers with a historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enables customers to easily pinpoint a specific email message and troubleshoot email delivery issues quickly. Data insights derived from advanced search and multipl...


Branded-content-solution-debuted-by-TripleLift

Branded content solution debuted by TripleLift


Monday, April 9, 2018 by

TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...


Make-interactive-stories-for-mobile-with-Gamebook.io

Make interactive stories for mobile with Gamebook.io


Wednesday, April 4, 2018 by

Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...


New-rich-media-capabilities-from-WhyteSpyder

New rich media capabilities from WhyteSpyder


Monday, April 2, 2018 by

Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Device-testing-in-the-cloud-empowers-developers---and-ad-fraudsters-

Device testing in the cloud empowers developers - and ad fraudsters


Friday, December 8, 2017 by

Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...


AOL-says-you-need-to-diversify-your-ad-strategy

AOL says you need to diversify your ad strategy


Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...


MeshKit-launches-so-you-can-send-data-to-apps-even-without-Internet

MeshKit launches so you can send data to apps even without Internet


Tuesday, February 28, 2017 by

Open Garden, Inc. announced the release of MeshKit, a new platform for app developers. MeshKit is built on Open Garden’s technology in enabling peer-to-peer offline connectivity.The number of smartphones around the world is expected to reach over 6 billion by 2020. Yet many people are not able to use popular apps and services, particularly across Asia, Africa and Latin ...


iOS-10-Rich-Notifications-Will-Get-Read-More-Says-New-Report-From-Urban-Airship

iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship


Wednesday, September 7, 2016 by

Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.    Data from nearly 5 million messa...


Orange-is-the-New-Black,-Still-Buffering-Don

Orange is the New Black, Still Buffering Don't Blame Your Network Blame Your App


Thursday, July 21, 2016 by

Apps are winning the mobile video streaming wars. A mere 18% of users stream on mobile web, with the majority watching their favorite videos on apps like Netflix, YouTube, and HBO GO. Yet despite the popularity, video loading remains frustratingly slow - between the constant buffering and lost connections, it’s becoming increasingly tempting to throw your phone out the ...


Why-China-Has-a-1000-Percent-Increase-in-Mobile-Ad-Spending

Why China Has a 1000 Percent Increase in Mobile Ad Spending


Tuesday, July 5, 2016 by

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...


Why-You-Should-Be-Using-Push-Notifications

Why You Should Be Using Push Notifications


Monday, June 27, 2016 by

Provided in the infographic provided here, the insights from the study provide mobile marketing benchmarks of the performance of push notification campaigns in terms of opt-in rates (% of users who accept to receive Push Notifications) and reaction rates (% of users who click on the notifications), in order to evaluate how to provide industry comparison. Added in this e...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


Latin-America-and-Asia-Pacific-Are-Leading-Growth-Markets-for-Mobile-Advertising

Latin America and Asia Pacific Are Leading Growth Markets for Mobile Advertising


Monday, November 16, 2015 by

According to a recent report, emerging markets in Latin America and Asia Pacific continue to offer high growth mobile advertising opportunities but the traditional powerhouses of the United States, India, United Kingdom, Russia and Germany are still dominating ad dollars.The data comes from Smaato’s Q3 2015 Global Trends in Mobile Programmatic Report which analyzed data...


StartApp-Introduces-360-degree-Mobile-Advertising-Option

StartApp Introduces 360-degree Mobile Advertising Option


Tuesday, August 11, 2015 by

StartApp has introduced a new 360-degree ad offering. Using 3-dimensional graphics, the new 360-ad unit utilizes the gyroscope of the user’s mobile device in order to provide an interactive, panoramic experience.Instead of simply seeing a flat image of an advertised app, the user will be able see a 3D glimpse of the app experience directly through the advertisement.Star...


Interlude-Releases-Video-Streaming-Capabilities-for-HTML5-Development

Interlude Releases Video Streaming Capabilities for HTML5 Development


Friday, July 10, 2015 by

Interlude has released a new version of its HTML5-based video player that allows developers to utilize streaming video through HTML5 compliant browsers. The platform integrates rich media including video, audio and motion graphics into interactive videos that play in both apps and mobile browsers. The company recently upgraded its video player from Flash to HTML5, ...


Marvell-Expands-JavaScript-Based-IoT-Development-Platform

Marvell Expands JavaScript Based IoT Development Platform


Thursday, July 2, 2015 by

Marvell has added to its solutions for embedded and Internet of Things (IoT) product prototyping with its latest JavaScript offering and two new hardware prototyping products.Marvell’s JavaScript Sixth Edition contains more than 400 individual changes to make the language more concise, improve performance, and integrate support for modules. Kinoma’s XS6 JavaScript engin...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...


Mobile-Monetization:-Three-Key-Considerations

Mobile Monetization: Three Key Considerations


Wednesday, May 27, 2015 by

Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...


New-Swrve-Platform-Release-Allows-for-Rich-Media-Conversations-Between-Publishers-and-Users

New Swrve Platform Release Allows for Rich Media Conversations Between Publishers and Users


Tuesday, April 7, 2015 by

Swrve has announced that its app marketing platform now offers support for multiple forms of ‘rich media’ messages - including surveys, video content, and interactive messages that support conversations with a mobile user. These capabilities make it possible to have two-way communications between app users and companies. The platform enhancements can provide an opp...


Release-of-forge-SDK-Lets-You-Incorporate-Group-Messaging-in-Apps

Release of forge SDK Lets You Incorporate Group Messaging in Apps


Wednesday, March 18, 2015 by

Acision, which provides mobile engagement services and WebRTC technology, has released the latest version of its forge SDK which now enables developers to incorporate group messaging into their mobile and web apps, as well as record and store messages, voice, video sessions and presence updates. Using the platform, developers can enhance the experience of their app...


Millennial-Media-Publishes-Mobile-Mix-Research-Report

Millennial Media Publishes Mobile Mix Research Report


Thursday, March 5, 2015 by

Millennial Media has published the company’s 2014 Year in Review Mobile Mix report, with last year’s hard numbers and year-over-year comparisons pointing to overall mobile trends that are impacting developers, advertisers and consumers alike. The report provides data-driven insights into the world of mobile and reveals key trends impacting developers, advertisers a...


Acision-Launches-New-Developer-Portal-for-WebRTC-and-IP-Services

Acision Launches New Developer Portal for WebRTC and IP Services


Tuesday, February 24, 2015 by

Acision has announced the availability of a new self-service developer portal for its forge by Acision  communication platform to give developers the ability to inject smart communication features into their iOS/Android applications and services from the cloud. The forge communications framework provides the ability to integrate SMS, IP messaging, notification...


Report-Shows-iOS-Still-Reigns-Supreme-for-Mobile-App-Advertising-Revenue-Opportunity

Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity


Thursday, February 5, 2015 by

Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...


Twitter-Developer-Team-Flocking-to-a-City-Near-You,-Announces-Hatch-App-Startup-Contest

Twitter Developer Team Flocking to a City Near You, Announces Hatch App Startup Contest


Wednesday, January 21, 2015 by

The development team at Twitter is hitting the road on a worldwide tour they are calling “Flock” to promote its Fabric platform which was fist announced at its inaugural mobile developer conference held last October.Fabric consists of a packaging of Twitter’s SDKs in three different modular “Kits” for what Twitter calls “a modular, cross-platform mobile development suit...


Developers-Can-Now-Improve-an-Apps-Connectivity-Through-Public-Beta-of-Kwicr-Platform

Developers Can Now Improve an Apps Connectivity Through Public Beta of Kwicr Platform


Monday, January 5, 2015 by

I was chatting with the team at Kwicr this morning at the Appnation conference and they let me know their platform is now in public beta. We reported earlier this year about the launch of the private beta of the company’s mobile delivery network.In a nutshell, the Kwicr platform helps publishers provide faster download speeds, higher quality media playback and analytics...


StartApp-Offering-Big-Incentives-To-App-Developers-This-Holiday-Season

StartApp Offering Big Incentives To App Developers This Holiday Season


Tuesday, December 2, 2014 by

StartApp is kicking off this Holiday season by offering users a special opportunity to earn a cash bonus of up to $25,000 or an amazing gift. To be eligible, just complete a simple integration of at least three of StartApp’s full page ads and allowing more traffic to StartApp.This is also a chance for user to increase their traffic throughout the month of December 2014....


The-Long-and-Winding-(Mobile-Media-Buying)-Road

The Long and Winding (Mobile Media Buying) Road


Thursday, November 13, 2014 by

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...


Lifestreams-Technologies-Beta-Testing-New-SaaS-Private-Label-Timeline-Service-for-Web-and-Mobile-Apps

Lifestreams Technologies Beta Testing New SaaS Private Label Timeline Service for Web and Mobile Apps


Tuesday, October 28, 2014 by

A new SaaS private-label timeline service has been launched in beta by Lifestreams Technologies. The company has announced the Timeline SDK for web developers and content providers to integrate cloud-based timelines (activity streams) into web and mobile app experiences.The SDK helps developers integrate Lifestreams’ timeline cloud service and includes RESTful, JavaScri...