Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Gaming industry continues to rise
Thursday, September 16, 2021 by Brittany Hainzinger
The global gaming industry continues thriving in 2021, with 2.6 billion users and over $156bn in revenue as of this year. One of the biggest driving forces behind this remarkable growth has been a surge in mobile gaming, the largest revenue stream of the entire market. However, the past two years have also seen impressive growth in the console gaming segment, with profi...
Overwolf review: How successful gaming apps are being built
Tuesday, February 9, 2021 by Andre Liverod
I am an in-game creator. This may be a career title you haven’t heard before, but in-game creators and mod authors are a fast-growing community of passionate gamers who build products and services around video games like apps and mods.
In-game apps are basically extensions for games that provide tools that allow players to access rich data, stats, and analytics...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
In game advertising extends beyond casual games
Tuesday, December 31, 2019 by Freeman Lightner
The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.
The study, which is based...
Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Christian Hargrave
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Revenue leakage and how devs can tackle it
Monday, May 21, 2018 by Christian Hargrave
Revenue leakage is unnoticed leakage of money from your company. Industry estimates are that 3-5% of revenue is leaked annually due to errors and process gaps, and the negative impact compounds in industries where there is a recurring revenue stream over multiple years. That is a huge chunk of the revenue pie that developers have the capability of fixing. We spoke to th...
Branded content solution debuted by TripleLift
Monday, April 9, 2018 by Richard Harris
TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
Why apps with subscription models are taking over
Monday, July 24, 2017 by Mark Loranger
Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...
Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
Powered by Epoxy is working!
Thursday, December 15, 2016 by Richard Harris
Epoxy, Inc. is the developer of the Epoxy App, an application for iPhone iOS and Android operating systems. It is a smartphone application designed to connect business owners and consumers to ease marketing frustrations.They have seen good results with its response to the "Powered by Epoxy" addition to their business model. The new addition is allowing their compan...
A Deep Dive into the Shopify Ecosystem
Friday, July 22, 2016 by Richard Harris
We recently visited with with Atlee Clark, the Director of Apps and Developer Relations at Shopify, to talk about the Shopify API and developer services.ADM: What is Shopify? What is the Shopify ecosystem? Clark: Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Our goal is to make commerce better for...
Unity Releases New Subscription Pricing Models for Game Developers
Wednesday, June 1, 2016 by Stuart Parkerson
Unity has released new subscription-based pricing models which will include all Unity platforms, iOS and Android add-ons. The new pricing levels are: - Unity Personal: (Free) Includes all platforms to anyone with funding or revenues of less than $100,000 USD per year. Includes Unity Ads through a revenue stream plus base-level analytics feature.- Unity Plus: ($35/m...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Your Favorite Apps Reimagined
Thursday, August 6, 2015 by Eric Bilange
80% of companies say that they deliver “superior” customer service and experience, but only 8% of consumers agree, according to recent research from Lee Resources. In order to meet customers’ expectations in today’s hi-tech world, it’s crucial that businesses go the extra mile and look to new technology to offer innovative and great customer experiences.The most popular...
Ascend Media Launches iOS and Android Offer Wall SDKs
Thursday, July 2, 2015 by Stuart Parkerson
Ascend Media has announced the availability of iOS 8 and Android SDKs for its AdWall offer wall technology. A Unity SDK is expected to roll out later this year.The AdWall offer wall platform offers a rewards-based monetization solution on websites and app. The platform provides revenue stream opportunities from in-game or in-app items, bonus levels, virtual currency, an...
Boost App Advertising Revenue by Prioritizing the User Experience
Wednesday, June 24, 2015 by Josh Speyer
App developers’ strongest revenue stream comes from the advertising real estate and the user eyeballs they can offer, which means that it is vital to deliver targeted audience segments and an ad experience designed to facilitate engagement and, eventually, a purchase or conversion. A solid record of performance will keep your current advertising partners happy and attra...
Top 5 Tips for RESTful APIs and Closing the Loop on OAuth2.0
Friday, May 8, 2015 by Brian Alexakis
Many of the devices and gadgets that comprise the Internet of Things require that end users sync data to cloud services via a 1st party app. End user data is then exposed to developers over a RESTful API from the hardware vendor cloud services. It is up to each vendor to implement the OAuth2 protocol and define their own RESTful API for their service and as such there i...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
Discussion: How Can App Developers Earn Revenue With Low Download Numbers
Monday, January 19, 2015 by Richard Harris
One of the biggest challenges facing indie developers in today’s mobile economy is being able to get a revenue stream from a small amount of free downloads. Discoverability is a big issue but many indie developers do not have budgets to help with marketing or general discovery issues other than stock ASO options such as keywords, review sites, and the like. An exam...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers
Thursday, July 3, 2014 by Filipa Oliveira
Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
The Price of FREE Apps for Kids: The App Developers Quandary
Tuesday, February 11, 2014 by Eldad Ben Tora
According to Flurry, a
service which continuously monitors mobile applications, the percentage of "free
apps” rose to 90% in 2013. This indicates that nine out
of ten app developers realized that they were either unable or unwilling to ask
for compensation for the product they laboriously developed up front.
When the clear standard cost for
apps is fre...
Google Partners with Auto Manufacturers to Push the Android OS Through the Open Automotive Alliance (OAA)
Tuesday, January 7, 2014 by Stuart Parkerson
Google has flexed its muscle and corralled some of the biggest automakers in the world in a drive to make the Android operating system as ubiquitous for autos as it is for other, smaller mobile devices.Audi, GM, Google, Honda, Hyundai and NVIDIA have joined together to form the Open Automotive Alliance (OAA), a new global alliance of technology and auto industry co...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
passion is not enough.
although you may not be in the game for this reason in the first ...
CreditCall Partner Program Brings Developers in on Mobile Payments Revenue
Tuesday, October 22, 2013 by Richard Harris
London, 22 October 2013 – CreditCall, the award-winning payment gateway and EMV Chip and PIN expert, is announcing the launch of its mPOS Toolkit Partner Program for app developers today at Apps World London. The mPOS Toolkit – including the CardEase Mobile SDK (Software Development Kit) - provides app developers with the tools they need to incorporate EMV certifie...
Sprylogics’ New SDK Allows App Developers to Monetize Local Searches
Saturday, October 19, 2013 by Stuart Parkerson
A new SDK which enables "swipe to share" actions to share actions and "smart links" to automatically detected links based on the user's search intent, is available for iOS and Android devices.
The new offering is called Poynt-Enabled and has been released by the Canadian based firm Sprylogics. The product allows developers to generate a new revenue stream and is offer...
Unity3D: For Beginners and Professionals
Friday, October 11, 2013 by Jeff Sasmor
More than likely you've already
heard of Unity3D; in fact, there's a
good chance you're already a user.
With more than 1.7 million registered
developers, Unity is on its
way to becoming as ubiquitous as
mobile phones. Users range from
hobbyists, students, and Indie
developers like me, all the way up
to big-name game studios and
companies doing simulation ...
Are App Developers Planning to Charge Current Users for iOS7 Apps
Wednesday, September 18, 2013 by Stuart Parkerson
Does the availability of iOS7 and the looming launch of the new iPhones present an opportunity for developers to charge users for an upgrade to an app they have already paid for?
Continuing on our series spotlighting commentary within the app development industry on iOS7 and the new iPhone, we point you to an article posing just this question written by Alex Heath in h...
youAPPi Launches New Self Service Mobile Monetization Solution for Publishers
Tuesday, July 23, 2013 by Richard Harris
youAPPi, an innovator in mobile application distribution and content monetization, has announced the launch of a new self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars that is easy and efficient for publishers to implement. With ...
App Distributor youAPPi Secures $1 Million in Funding
Thursday, June 6, 2013 by Ron Beaman
(Raanana, Israel - June 6, 2013) - youAPPi, an innovator in mobile application distribution and content monetization, today announced it has secured $1 million in funding from Glilot Capital Partners, an Israeli-based early stage venture capital firm.
Founded in late 2011, youAPPi resolves the most critical and urgent problem within the mobile eco-system, i...
What is an App Developer
Monday, January 7, 2013 by Richard Harris
While the mobile industry continues to grow, it's becoming increasingly obvious that some definitions of who is, and what is, have been lost. Being a mobile app developer myself I thought I would stand back and look at the shadow I cast so as to define exactly what it is I am. There is no way I could completely cover every aspect of my job or mobile app programming in g...
Adblock plus moving to Android developers beware
Tuesday, December 4, 2012 by Richard Harris
Ad block plus is a popular desktop plug-in that prohibits ad networks from displaying while you're browsing the Internet, and it's now making the leap into the Android mobile market. While this sounds like a good idea for mobile app "users", it could become catastrophic for mobile app developers who earn their revenue through ad networks. Adblock plus on the deskto...