Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
Open source solution adapts apps for Huawei AppGallery
Thursday, April 15, 2021 by Brittany Hainzinger
Huawei has announced that its developer partner bluesource has created an open-source¹ method that adapts GMS apps for AppGallery removing the need to redevelop apps specifically for Huawei’s app store.
The solution, called the Choice SDK, makes it easy for app publishers to transform their existing apps based on GMS and Firebase frameworks into HMS usable...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
IPFS has been integrated into Brave
Thursday, January 28, 2021 by Brittany Hainzinger
IPFS has been integrated into Brave, the fast, privacy-oriented browser, reinventing the Web for users, publishers and advertisers.
Incorporated into today’s Brave desktop browser update (version 1.19), Brave’s 24 million monthly active users can now access content directly from IPFS by resolving ipfs:// URIs via a gateway or installing a full IPFS ...
Game developing from home in 2021
Tuesday, January 26, 2021 by Brittany Hainzinger
More Games Being Made at Home: With the growing ability to work remotely through the cloud, game developers around the world are looking at a scenario where they don’t have to be in the studio to make AAA games. This trend will fundamentally shift how studios approach hiring and developing talent, and how they help improve things like employee work/life balance.
GameRefinery makes its iOS download and revenue data available free
Thursday, December 24, 2020 by Brittany Hainzinger
The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
AudioMob runs competition for aspiring games developers and students
Friday, September 18, 2020 by Brittany Hainzinger
AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.
AudioMob’s ‘Resonate’ competition is aligned tightly w...
AudioMob launches beta program to better monetize games
Thursday, July 16, 2020 by Brittany Hainzinger
AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands.
Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...
Atari partners with Robot Cache
Wednesday, June 24, 2020 by Brittany Hainzinger
Atari® announced a partnership with revolutionary PC video game distribution platform Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games. Through this partnership, customers reselling and buying digital PC titles through Robot Cache will be able to utilize Atari's blockchain-based cryp...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Neo4j the graph database
Tuesday, January 14, 2020 by Richard Harris
ADM: What is Neo4j?
Hunger: Neo4j is an open-source, native graph database that provides an ACID-compliant transactional backend for your applications. Initial development began in 2003, but it has been publicly available since 2007. Neo4j is referred to as a native graph database because it efficiently implements the property graph model down to the storage level. T...
Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Christian Hargrave
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
API Manager 3 from WSO2 released
Monday, November 18, 2019 by Richard Harris
APIs are the essential building blocks of digital businesses—assembling data, events and services from within the organization, throughout ecosystems, and across devices. This is driving new demands for organizations to create and monetize APIs and API products; maximize adoption and reuse across internal and external portals and API marketplaces; and ensure API s...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...