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App Developer Magazine issues we found relating to publishers


Sept13 Issue: Top Global Apps and Publishers

Inside this issue we have the Top Global Apps report from Distimo you won't want to miss! NTIA's code of conduct for app developers and how it's going to affect your app development efforts, why push notifications should be a part of most apps, what to consider with COPPA compliancy when developing apps, everything you need to know about app store optimization, and loads more!

publishers news search results

Developer news items we found relating to publishers

35 results
AudioMob-launches-beta-program-to-better-monetize-games

AudioMob launches beta program to better monetize games


Thursday, July 16, 2020 by

AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands. Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...


Atari-partners-with-Robot-Cache

Atari partners with Robot Cache


Wednesday, June 24, 2020 by

Atari® announced a partnership with revolutionary PC video game distribution platform Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games. Through this partnership, customers reselling and buying digital PC titles through Robot Cache will be able to utilize Atari's blockchain-based cryp...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


Results-from-2020-Quarterly-Mobile-Index-report

Results from 2020 Quarterly Mobile Index report


Tuesday, May 19, 2020 by

PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...


Resilience-Grant-announced-by-App-Samurai

Resilience Grant announced by App Samurai


Tuesday, May 12, 2020 by

App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic. The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...


John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)

John Choi has joined as Vice President of User Acquisition (UA)


Friday, January 24, 2020 by

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM.  Choi will b...


Neo4j-the-graph-database

Neo4j the graph database


Tuesday, January 14, 2020 by

ADM: What is Neo4j? Hunger: Neo4j is an open-source, native graph database that provides an ACID-compliant transactional backend for your applications. Initial development began in 2003, but it has been publicly available since 2007. Neo4j is referred to as a native graph database because it efficiently implements the property graph model down to the storage level. T...


Measuring-the-impact-of-development-campaigns

Measuring the impact of development campaigns


Tuesday, December 17, 2019 by

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...


API-Manager-3-from-WSO2-released

API Manager 3 from WSO2 released


Monday, November 18, 2019 by

APIs are the essential building blocks of digital businesses—assembling data, events and services from within the organization, throughout ecosystems, and across devices. This is driving new demands for organizations to create and monetize APIs and API products; maximize adoption and reuse across internal and external portals and API marketplaces; and ensure API s...


SIIA-CODiE-Awards-2020-nominations-are-now-open

SIIA CODiE Awards 2020 nominations are now open


Thursday, November 7, 2019 by

SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17. New categories in 2020 Each year SIIA stakeholders, inc...


How-game-developers-can-drive-more-revenue

How game developers can drive more revenue


Monday, September 23, 2019 by

Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


Mobile-gaming-industry-benchmarks-offer-fresh-look-on-industry

Mobile gaming industry benchmarks offer fresh look on industry


Wednesday, September 18, 2019 by

Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


More-AI-tools-to-come-from-Near

More AI tools to come from Near's $100M raise


Friday, August 2, 2019 by

Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan. Th...


The-future-of-AI-in-advertising-for-mobile-could-be-audiocentric

The future of AI in advertising for mobile could be audiocentric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


Mobile-ads-SDK-Vungle-updates-to-deliver-a-better-experience

Mobile ads SDK Vungle updates to deliver a better experience


Thursday, July 18, 2019 by

Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience. The ...


Don

Don't sleep on AppAds txt implementation


Thursday, July 11, 2019 by

It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory. So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Mobile-advertising-trends-to-watch-in-2019

Mobile advertising trends to watch in 2019


Tuesday, May 28, 2019 by

PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...


Push-notification-value-increases-with-intensity

Push notification value increases with intensity


Monday, March 4, 2019 by

Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...


Female-gamers-are-an-untapped-market-for-developers

Female gamers are an untapped market for developers


Wednesday, February 27, 2019 by

Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases. Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...


New-mobile-ads-SDK-lands-from-Verizon-Media-to-replace-Flurry-Ads

New mobile ads SDK lands from Verizon Media to replace Flurry Ads


Tuesday, February 26, 2019 by

Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...


Why-app-analytics-tools-can-get-your-app-removed

Why app analytics tools can get your app removed


Friday, February 8, 2019 by

Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Why-everyone-should-learn-to-code

Why everyone should learn to code


Monday, January 28, 2019 by

Learning how to program software isn't necessarily the easiest thing you'll ever do. In fact, it's going to be one of the hardest. Programming and code are difficult, and not just in the sense of understanding logic and syntax, but also in the way that it's a never-ending achievement because it's always evolving. Programmers never stay in one place v...


Subscribing-to-publications-with-carrier-billing-made-possible

Subscribing to publications with carrier billing made possible


Tuesday, January 22, 2019 by

The mobile technology company Fortumo has launched PayRead which lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally. PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital cont...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...