App store predictions for 2022
Wednesday, January 5, 2022 by Brittany Hainzinger
Barnabas Birmacher, CEO of Bitrise, and Jason Beres, SVP of Developer Tools at Infragistics share their 2022 predictions and trends to look out for with No-code/low-code tools and alternative app stores.
App Store Predictions for 2022
Barnabas Birmacher, CEO of Bitrise:
Super apps will appear in the West. Achieving success in the App Stores has become...
ABBYY updates machine learning library
Tuesday, June 22, 2021 by Brittany Hainzinger
ABBYY announced a major update for NeoML, its cross-platform open-source machine learning library that allows developers to build, train and deploy machine learning models. The update adds support of the Python programming language, the most popular language for machine learning and AI. The framework also offers 5-10x speed improvements as well as 20+ new ML method...
Density raises $51M from Kleiner Perkins to reopen buildings safely
Wednesday, July 29, 2020 by Brittany Hainzinger
Density announced it has successfully closed $51 million in Series C funding. The new funding round was led by Kleiner Perkins and includes 01 Advisors, Upfront Ventures, Founders Fund, Ludlow Ventures, Launch, DTA with participation from Alex Rodriguez, LPC Ventures, Julia and Kevin Hartz, Cyan and Scott Banister, and others. Kleiner Perkins Partner, Ilya Fushman,...
Transforming industries with photoenabled apps
Monday, December 24, 2018 by Jindou Lee
They say a picture’s worth a thousand words, which is probably why there are thousands of mobile apps designed to help users capture, send and discover images of what’s important to them. Ever since the first smartphone slid off the assembly line, photos have been an essential feature of mobile marketing and social media. But while consumer-facing tools have...
Preventing bad app reviews according to Poq
Tuesday, October 16, 2018 by Richard Harris
Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper.
Poq points ...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
The future of Progressive Web Apps
Wednesday, March 21, 2018 by Richard Harris
Back in 2012, Max Lynch, CEO and co-founder of Ionic, developed his company’s open source framework for cross-platform apps with the foresight that the web would be the future of how apps were built. Six years later, Progressive Web Apps (PWAs) are gaining traction as brands like Starbucks, Twitter and Pinterest have reported significant uptick in engagement upon replac...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
NoTrove threat is delivering millions of scam ads
Friday, April 28, 2017 by Richard Harris
Earlier this year, RiskIQ, a digital threat management company, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further und...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
Pinterest promoted app pins now suported by Bidalgo
Thursday, March 30, 2017 by Austin Harris
Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an...
AppsFlyer raises $56 million to advance mobile marketing measurement
Tuesday, January 17, 2017 by Austin Harris
AppsFlyer has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences. The round wa...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
Hybrid Cloud Strategy New With VMware CrossCloud Architecture
Tuesday, August 30, 2016 by Stuart Parkerson
VMware has announced a new aspect of its hybrid cloud strategy with the new VMware Cross-Cloud Architecture which provides the ability to run, manage, connect, and secure applications across clouds and devices in a common operating environment.In support of the company's cloud strategy, VMware also announced the following:- VMware Cloud Foundation is a unified...
VMWare, Pinterest, Intel and Others Commit to Make Hiring Practices More Inclusive
Saturday, June 25, 2016 by Stuart Parkerson
As part of the Silicon Valleys Global Entrepreneurship Summit, 30 companies have committed to including more inclusive technology hiring practices as part of the Tech-Inclusion initiative. The companies are pledging to taking the following actions:- Implement and publish company-specific goals to recruit, retain, and advance diversetechnology ta...
Insight Into How VISR Uses Machine Learning to Monitor Kids Social Media
Wednesday, May 25, 2016 by Richard Harris
We recently chatted with Robert Reichman, founder and CEO of VISR, a predictive wellness startup to learn about the challenges facing an app publisher in the kids and wellness genres. The VISR app monitors social media, using data and machine learning to alert parents to issues their kids face online. By analyzing the online activities and interactions of kids - i...
Pinterest Acquires URX Mobile App Deep Linking Platform
Wednesday, May 4, 2016 by Richard Harris
URX has announced that it has been purchased by Pinterest. According to a recent statement by URX CEO John Milinovich, “Today, I’m excited to announce that the URX team is joining Pinterest. As we learned more about Pinterest's mission of helping people discover and do the things they love, it was clear that we share a similar view of the future. Discovery is one of the...
Parenting Analytics App Identifies 30,000 Online Issues Including Bullying and Drug Use
Wednesday, April 13, 2016 by Richard Harris
VISR, a predictive wellness startup, has announced that its app has identified and confirmed with parents over 30,000 issues online concerning their kids safety and wellness. Powered by data and machine learning, VISR is an app that alerts parents to issues their kids face online. By analyzing the online activities and interactions of kids - incoming and outg...
How the 5miles Mobile Marketplace App Leverages Location Aware Technology
Saturday, March 5, 2016 by Richard Harris
We visited with Mark Brinkerhoff with 5miles to discuss the company’s hyper-local mobile marketplace app and how the team leverages location aware technology to facilitate user engagement for the app.ADM: Tell us about 5miles. What growth opportunity did you see that spurred the technology?Brinkerhoff: 5miles is the fun and easy way to buy and sell items and services wi...
Built.io Adds New Updates to its Flow Enterprise Application Integration Platform
Saturday, February 20, 2016 by Richard Harris
Built.io has introduced new functionality for its Built.io Flow Integration Platform-as-a-Service (iPaaS) which creates workflows and automates business processes for connected sensors, devices, systems and applications across mobile, web and IoT.Built.io now has over 400 integrations to Built.io Flow’s library, enabling drag-and-drop automation for services ranging fro...
Why 3D Touch is Going to Change the Way We Interact with Mobile
Wednesday, December 30, 2015 by Richard Harris
We recently visited with Michael Wass of Shinobicontrols to discuss the impact of 3D Touch on mobile app development. Shinobicontrols creates interactive UI controls for iOS and Android developers.ADM: Why is 3D touch going to change the way we interact with mobile?Wass: 3D Touch solves a lot of problems with mobile, and a lot of the inherent problems with iOS. Much of ...
Branch Deepviews Create Auto Generated App Previews
Tuesday, August 18, 2015 by Stuart Parkerson
Branch has released out of beta a new deeplinking service called Branch Deepviews, which provides a way for users to engage with an app's content, prior to committing to a download. Deepviews are mobile web splash pages, automatically generated and hosted by Branch from pre-existing, native app content.Deepviews delivers a complementary mobile website to a mobile app, b...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
Pinterest to Open APIs to App Developers
Wednesday, May 13, 2015 by Stuart Parkerson
Pinterest is launching a new developer platform, offering a suite of APIs for app developers to build apps and integrations that utilizing Pins. This is the first time the company has opened up API access for the development of consumer apps and they are currently hosting a beta program where developers in the U.S. can sign up for API access. The Platform will enab...
True App Personalization Is a Powerful New Engine for Customer Engagement
Thursday, April 9, 2015 by Dan Sines
Apps and a mobile-first world have put engaging user experiences at the top of the priority list for today’s smart, successful businesses. If your company doesn’t offer an intuitive, user-friendly app that delights the consumer based on the time, the place, and just as importantly, the person using it, you’ve lost a huge opportunity to build brand loyalty.Over the last ...
Millennials Increasingly Turning to Mobile Pictures to Communicate
Monday, September 29, 2014 by Stuart Parkerson
Selfies, Snapchat, Pinterest – if a picture paints a thousand words then mobile users are communicating at a never before seen rate. This move away from the written word to pictures is highlighted in a new report: “Millennials, Selfies And The Changing Face of Mobile Commerce.”The report provides insight derived from a survey conducted by Zogby Analytics and c...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
ComboApp Launches ComboStore Mobile App Marketing Platform
Wednesday, July 16, 2014 by Richard Harris
ComboApp, a mobile full-cycle marketing and communications agency that provides services to mobile app owners, has just announced the launch of ComboStore, a “one stop checkout” mobile app marketing site designed to assist app owners and mobile developers leverage their marketing budgets.The ComboStore features a number of tools to promote app products across multi...
Why You Should Get Your App Endorsed By a Mommy Blogger
Thursday, June 19, 2014 by Artyom Dogtiev
You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements.
The concept behind product endorsements is an age old one: Using the celebrity of an individual to...
5 Reasons HTML5 is Right for You and Your Next App
Friday, January 24, 2014 by Dmitry Sergeev
When it
comes to creating an app, many developers choose the iOS or Android path to
market. However, these shouldn’t be the
only options that are considered. HTML5 is picking up steam worldwide and for
good reason. It provides many benefits for developers that native apps simply
don’t have – from the development process down to the user acquisition stage.
...
Take Note App Developers: The Mobile Home Screen Holds the Key According to Study by Mobile Possee
Friday, December 13, 2013 by Stuart Parkerson
You want some serious statistics? How about the fact that users pick up their smartphones upwards of 100 times a day. A four-year smartphone user is 80 percent more likely to pick up their phone 30 times or more a day than a user with less than two years of smartphone ownership. And your daily users - the ones providing you with the greatest revenue potential - are two ...
MAZ Unveils a Study Showing How Users Share Content From Tablets
Tuesday, December 10, 2013 by Richard Harris
MAZ, whose publishing platform powers over 600 apps on the Apple App Store, Google Play and Amazon Appstore, unveiled a study today showing how users are sharing content from tablets. Apps created with MAZ include a unique feature called Clippings that allows users to "cut out" anything that they see on the screen to save or share via email or social media.The most inte...
Are Instagram and Facebook Apps Game Changers for Windows Phone
Wednesday, October 23, 2013 by Richard Harris
Instagram has announced that it soon will be launching the official Instagram app for the Windows 8 phone. Another mobile heavyweight, Facebook, also has already launched its app for Windows 8 in October. Vine and Flipboard have also indicated apps will be available in the near future.
These apps will fill gaping holes in the Windows 8 app ecosystem, and perhaps more i...
Android Kit Kat Promotion, Break Me Off A Piece of That Cross Promotion
Saturday, September 7, 2013 by Richard Harris
Let’s face it, when Google seeks an outside tie-in for its new Android OS, as an app developer you better pay attention. They don’t do anything for grins and giggles and even as cool as it would be to get a chocolate Android instead of an Easter Bunny, this was more than a move to get the iconic Android robot on 50 million candy bar wrappers.
Believe me, there was an a...
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