Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Christian Hargrave
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
The ...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Another mobile ad serving platform updates for GDPR compliancy
Wednesday, May 16, 2018 by Christian Hargrave
The GDPR deadlone is looming and mobile ad networks are scrambling to get their SDK's updated to stay legal. MoPub has just announced that their SDK v5.0 now includes several new improvements and bug fixes for iOS, Android, and Unity. This includes the important updates that are required to obtain consent from users in the European Economic Area (EEA), the United K...
Media Buyers Have a New Option With Matomy's Launch of MyDSP
Wednesday, September 7, 2016 by Richard Harris
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...
A Developer's Perspective on Mobile Security in the Age of BYOD
Thursday, March 31, 2016 by Joe Schulz
With the cost savings of BYOD continuing to lure organizations to adopt this approach, the number of companies allowing employee-owned devices is still on the rise, as well. In early 2015, Tech Pro Research announced that 74 percent of organizations either already allow or were planning to allow employees to bring their own devices to work. At the time of this writing, ...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
Vungle Now Supports Videos Ads For Windows 10 with New SDK
Sunday, November 22, 2015 by Richard Harris
Vungle has released its Windows 10 SDK to help game developers monetize Window’s smartphones, desktops, and Surface tablets, with support for other platforms, including Xbox One.The announcement extends Vungle’s mobile video ad platform beyond Android and iOS to the Windows 10 cross-platform OS. The platform also offers support for Support for Unity, Adobe Air, Cocos2dx...
Twitter Flight Developer Conference October 21 in San Francisco
Monday, October 12, 2015 by Richard Harris
Twitter Flight, Twitter’s mobile developer conference, will be held on Wednesday, October 21 at the Bill Graham Civic Auditorium in San Francisco. The event will include breakfast, lunch and an evening happy hour allowing attendees have plenty of fuel to maneuver the day long activities. The event will start with a keynote from Twitter founder Jack Dorsey and other...
Twitter Opens Registration for Second Flight Mobile Developer Conference
Friday, September 4, 2015 by Richard Harris
Twitter has opened registration for its second Flight developer conference which will be held on October 21 at San Francisco’s Bill Graham Civic Auditorium.In addition to the keynotes from Twitter executives, Twitter product team leaders, and apps and brands active with Titter’s Fabric platform there will be four technical tracks:- The Main Hall Track is scenario-focuse...
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
Thursday, February 12, 2015 by Stuart Parkerson
Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.Metamarkets will utilize Factual's Geopulse Platform t...
Twitter Developer Team Flocking to a City Near You, Announces Hatch App Startup Contest
Wednesday, January 21, 2015 by Richard Harris
The development team at Twitter is hitting the road on a worldwide tour they are calling “Flock” to promote its Fabric platform which was fist announced at its inaugural mobile developer conference held last October.Fabric consists of a packaging of Twitter’s SDKs in three different modular “Kits” for what Twitter calls “a modular, cross-platform mobile development suit...
App Developer Magazine Definitive Guide to the Top Mobile App Developer Conferences for 2015
Monday, January 5, 2015 by Stuart Parkerson
You would think that we would be able to stop and take a breath as we close out 2014, but noooo; I’ll be on an early Southwest flight to Las Vegas to catch the first three events of the year – ATT Developer’s Conference, AppNation and CES – all the first full week of January 2105. It’s going to be a crazy year for sure!I really haven’t even thought about my conference s...
Decisive Opens Mobile Advertising Platform API to App Developers
Friday, November 7, 2014 by Stuart Parkerson
Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...
Twitter Repackages its Mobile App SDK Offerings into New Fabric Platform
Friday, October 24, 2014 by Richard Harris
At its developer conference this week, Twitter announced that it is packaging its SDKs in three different modular “Kits” calling the complete offering “Fabric.” This new packaging offers what Twitter calls “a modular, cross-platform mobile development suite that helps you solve any one – or all – of these challenges and build the best apps with the least ...
Twitter Developer Mobile Conference to Kick Off This Week
Monday, October 20, 2014 by Richard Harris
Twitter Flight, Twitter’s one day mobile developer conference, will be held this week on Wednesday, October 22 at the Bill Graham Civic Auditorium in San Francisco. Twitter CEO Dick Costolo will kick off the day with a keynote which will include the release of new services for mobile developers. Following the keynote, Twitter will have five technical sessions, each...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
May 2014 Issue of ADM is Here!
Friday, May 2, 2014 by Richard Harris
Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...
Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements
Friday, April 18, 2014 by Stuart Parkerson
Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...
How To Use Twitter For Mobile App Marketing
Monday, March 10, 2014 by Artyom Dogtiev
By March, 2013, with 200 million users tweeting 58 million
tweets on average daily, Twitter is certainly its’ own universe. As “the”
social media website that encompasses countless topics and interests, certainly
Twitter can be considered a viable market for lots of products and services.
Daily you can find people happily tweeting about the iPhone 5S they ...
App Marketing Trends That Will Be Big in 2014
Monday, March 3, 2014 by Artyom Dogtiev
It’s a brand new year and the perfect time to take a look at
the marketing techniques which will be making waves in the mobile
communications world in 2014.
So let’s take a look at several trends that those in the
know believe will impact the mobile apps market this year. Some of these trends
are based on trends from 2013 which have continued into the New Y...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
Placecast Debuts Location Based Mobile DSP
Thursday, September 12, 2013 by Richard Harris
App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP).
With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...
Weekly Roundup: Apple Developer Outage, Jellybean 4.3, Amazon and Windows Phone, Unity and Blackberry 10, and GDC 2014
Saturday, July 27, 2013 by Richard Harris
From the Editors DeskThis weekend is the last weekend before the August issue release and there has been no shortage of news to cover! From the Apple outage, to the Android 4.3 Jellybean update this week has been one for the books! We won't be publishing a podcast this week, while put all of our efforts towards putting the finishing touches on the August issue, but we'l...
MoPub Releases Dashboard From Beta
Thursday, July 25, 2013 by Stuart Parkerson
MoPub Dashboard is now available after a month of beta testing with management saying that they created the new dashboard to provide developers a simple, yet deeper and more strategic insight into their ad business.
The dashboard combines key metrics, such as revenue, CPMs, and clicks, from all of a developer's ad sources. One view access is available for ad networks, ...
Are mobile ads CPMs on the rise
Tuesday, January 22, 2013 by Richard Harris
According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.The device yielding the highest CPM is the iPad - which attracts large volume advertisers.The reasons are yet unknown but it's encouraging news for those developers still mon...
