1. Are mobile ads CPMs on the rise
1/22/2013 10:15:01 AM
Are mobile ads CPMs on the rise
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App Developer Magazine
Are mobile ads CPMs on the rise

Are mobile ads CPMs on the rise



Richard Harris Richard Harris in Monetize Tuesday, January 22, 2013
7,578

According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.

The device yielding the highest CPM is the iPad - which attracts large volume advertisers.

The reasons are yet unknown but it's encouraging news for those developers still monetizing using mobile ad networks.


Read more: http://www.forbes.com/sites/chuckjones/2013/01/22/...

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