1. Are mobile ads CPMs on the rise
1/22/2013 10:15:01 AM
Are mobile ads CPMs on the rise
https://appdevelopermagazine.com/news_old/files/Screen Shot 2013-01-22 at 10.13.24 AM-20130122-101453.png
App Developer Magazine
Are mobile ads CPMs on the rise

Are mobile ads CPMs on the rise

Richard Harris Richard Harris in Monetize Tuesday, January 22, 2013

According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.

The device yielding the highest CPM is the iPad - which attracts large volume advertisers.

The reasons are yet unknown but it's encouraging news for those developers still monetizing using mobile ad networks.

Read more: http://www.forbes.com/sites/chuckjones/2013/01/22/...

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.


  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here