1. Are mobile ads CPMs on the rise
1/22/2013 10:15:01 AM
Are mobile ads CPMs on the rise
https://appdevelopermagazine.com/news_old/files/Screen Shot 2013-01-22 at 10.13.24 AM-20130122-101453.png
App Developer Magazine

Are mobile ads CPMs on the rise

Richard Harris Richard Harris in Monetize Tuesday, January 22, 2013

According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.

The device yielding the highest CPM is the iPad - which attracts large volume advertisers.

The reasons are yet unknown but it's encouraging news for those developers still monetizing using mobile ad networks.

Read more: http://www.forbes.com/sites/chuckjones/2013/01/22/...