1. Are mobile ads CPMs on the rise
1/22/2013 10:15:01 AM
Are mobile ads CPMs on the rise
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App Developer Magazine

Are mobile ads CPMs on the rise



Richard Harris Richard Harris in Monetize Tuesday, January 22, 2013
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According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.

The device yielding the highest CPM is the iPad - which attracts large volume advertisers.

The reasons are yet unknown but it's encouraging news for those developers still monetizing using mobile ad networks.


Read more: http://www.forbes.com/sites/chuckjones/2013/01/22/...