Spark AR gets new tools
Wednesday, December 4, 2019 by Brittany Harris
Spark AR is releasing some of the most-requested creator tools and capabilities — Target Tracking, Native Slider, Actions and Templates for Spark Studio — for Instagram.
Since Spark AR opened publishing on Instagram earlier this year, we’ve seen an amazing response from our creator community. These new tools and capabilities offer more options for c...
The Senate Resolution to fix app ratings
Monday, December 2, 2019 by Richard Harris
A resolution was introduced by Senator Mike Johnson to recognize the need for an independent app rating review board and for user-friendly parental controls. This is endorsed by the National Center on Sexual Exploitation, a non-partisan nonprofit in Washington D.C.
“Greater transparency and accountability in-app ratings is vital in the modern digital...
Artificial Intelligence capabilities in Siren 10.3 release
Wednesday, August 21, 2019 by Richard Harris
Siren, an investigative intelligence platform released Siren 10.3. The latest version of Siren launches five new artificial intelligence (AI) capabilities: entity resolution, deep learning-based predictive analytics and alerting, deep learning-based times series anomaly detection, real-time topic clustering for textual corpuses and associative model technology...
Instagram using AI to stop bullies
Friday, July 12, 2019 by Brittany Harris
Social media is used by almost everyone. Some people post endless pictures of pets and food, while others try to minimize the noise and only share life-moments that matter. There are many uses, but also many misuses. And it seems social media platforms have become of a bit of a playground for cyberbullying too, but there are some platforms like Instagram that are t...
Identifying company influencers to help with automation projects
Monday, July 8, 2019 by Richard Harris
Instagram influencers may be all the rage, but it’s time organizations shift the focus away from external influencers to internal ones. And, this isn’t a task for your CMO, rather it’s one the CIO can tackle.
CIOs, raise your hand if you already are or have plans to implement automation technology at your organization. If you were to ask this questi...
How and why to use feature flags
Friday, April 12, 2019 by Richard Harris
Some of the world’s most successful and best-known tech companies, including Netflix, Instagram and Facebook, use product experimentation and feature flagging to capture accurate data about customers and product ideas and gain intelligence on market trends.
Split CEO and co-founder Adil Aijaz says organizations that embrace feature flagging and experimentation ...
Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
Unity's Adaptive Performance gaming feature set for the Galaxy S10
Thursday, February 21, 2019 by Richard Harris
The Samsung Galaxy S10 will have many mobile "super-powers". From extended battery life to Instagram mode pictures - they have packed enough tech inside to make any propeller spin.
But something mentioned during the announcement caught my attention relating specifically to game development, did you hear it?
Unity is soon to launch what they call, "A...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Preventing bad app reviews according to Poq
Tuesday, October 16, 2018 by Richard Harris
Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper.
Poq points ...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Mobile app design tips for all generations
Thursday, July 12, 2018 by Janani Vasudev
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay ...
What American companies can learn from Europe's new GDPR laws
Wednesday, June 13, 2018 by Christian Hargrave
People around the world have recently started to receive tons of emails from companies updating their privacy policies. Naturally, many ask, why this is happening, and the ones with a deeper understanding of the process mutter a four-letter combination - GDPR. While an astounding part of the US Senate appears to be confused about the concept of Net Neutrality, Europe&rs...
Old Snapchat is coming back by Snoome
Thursday, April 12, 2018 by Christian Hargrave
Snapchat has changed, and consumers have given their verdict. They want the old Snapchat back but that’s not possible, or so everybody thinks. Snoome looks to resurrect the old Snapchat amidst the public outcry against the new Snapchat version and will soon be available in the form of a new app. Snoome has been launched on Indiegogo for crowdfunding, and will carry not ...
Vita finalizes secure NDA for public beta testers
Tuesday, April 3, 2018 by Christian Hargrave
Vita Mobile Systems, Inc. has announced the Company is finalizing its plans to begin public beta testing across the US. The Company has worked with its legal team to finalize a secure non-disclosure agreement (NDA) to be used with the select public beta testers. The VITA app has already been undergoing internal beta testing and utilizing large social media influencers a...
A Blockchain messaging platform that's unstoppable
Tuesday, April 3, 2018 by Richard Harris
Today’s instant messaging is about to get a violent shove forward by way of encryption, and Blockchain. Almost all messaging platforms rely on client to server communication, where a unique ID is given to a thread, and stored in a centralized database somewhere. But it’s always been volatile to censorship, network blocking, or any other form of controlled policing....
Is this the age of the singlepurpose App
Monday, December 11, 2017 by Ronnie Rios
Any time there is more than one way to do something, there will be debate about which way is best. The topic of building apps for mobile platforms has been subject to such discussions for years now. Systems architects, industry experts, developers and others have verbally tussled over whether it makes more sense to build multiple single-purpose apps or one multi-purpose...
ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
The three keys to mobile advertising success
Thursday, October 19, 2017 by Johnny Li
The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...
Creating apps for iPhone X with newly opened doors
Tuesday, October 17, 2017 by Evan Rosenbaum
Over the past ten years of new iPhones, Apple has introduced features - some with little fanfare and others as marquee parts of the new phones - which cause a seismic shift in user behavior. Shifts in user behavior create opportunities for app developers to create enduring brands and experiences.The Apps of TomorrowAn analysis of some of these features and the enduring ...
ARCam augmented reality App launched by Cheetah Mobile
Tuesday, October 3, 2017 by Richard Harris
Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than e...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
How developers can break the IoT language barrier
Saturday, July 29, 2017 by Richard Harris
Relationships aren’t successful when only one person is talking. A true relationship is a real, two-way conversation with both people initiating informal interactions. However, to get to a level of informality, you need context. Now imagine this relationship with your technology. When your basement floods, the home owner is alerted about the flood by a connected device,...
World Emoji Day: The Royal Opera House teams with Twitter
Monday, July 17, 2017 by Richard Harris
World Emoji Day on Monday, July 17, 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the Royal Opera House will share a series of tweets via its Twitter hand...
Make 1 minute GIFs on Gfycat now
Thursday, July 13, 2017 by Richard Harris
Gfycat, a user-generated GIF platform, has announced the launch of support for minute-long GIFs. Previously, GIFs on Gfycat were limited to 15 seconds or fewer.Support for longer GIFs is part of Gfycat’s larger vision for the future of short content, said Gfycat CEO Richard Rabbat. “We’re witnessing a shift in how consumers use GIFs and short videos. In addition to usin...
The Future of AR in mobile apps
Tuesday, May 30, 2017 by Richard Harris
Augmented reality: the shiny new toy that every company wants to get their hands on and be a part of. Since Facebook launched its AR platform a few weeks ago at F8, augmented reality has now become the standard in which companies must reach to achieve complete consumer interaction.While there is still a lot to discover and unleash when it comes to the capabilities of AR...
Demand for mobile print solutions are on the rise
Thursday, May 11, 2017 by Christoph Schell
Understanding the opportunity for mobile printing in the workplace first requires rejecting the notion that the enterprise has abandoned much of its need for printing and paper records. Digital forms and workflows may be reducing the amount of paperwork, yet many organizations still rely on hard-copy contracts, government forms and reports to support business processes ...
The hottest skills needed in the freelance job market to get hired
Thursday, May 4, 2017 by Richard Harris
Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills and is part of a quarterly series that sheds light on new and emerging skills freelancers are providing. According to a recent report, nearly half (49%) of hiring managers use freelancers to access skil...
Growing your business with an app
Tuesday, May 2, 2017 by Richard Harris
There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
Pinterest promoted app pins now suported by Bidalgo
Thursday, March 30, 2017 by Christian Hargrave
Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an...
Following Joking Hazard: New emoji and avatar creator app launches
Wednesday, March 15, 2017 by Richard Harris
After entertaining fans with their super-popular card game Joking Hazard, Cyanide & Happiness just debuted their custom Emoji and Avatar Creator app on iOS and Android. Packed with the same dark and offensive humor that made Joking Hazard the second most-successful card game in Kickstarter history, the app is the latest release from Explosm - Rob DenBleyker, Kris Wi...
Features to include in your social media app
Monday, February 6, 2017 by Nick Swenson
When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the...
Turn any room into an interactive meeting space with BlueJeans Huddle
Tuesday, December 27, 2016 by Richard Harris
Video has become pervasive across consumers’ lives, thanks to technologies like Snapchat, Facebook Live, Instagram and YouTube. But, adoption in the enterprise has been slower to take root, due to roadblocks like cost and usability. BlueJeans Network has set out to change this with introduction of a new cloud-connected video system that works as soon as you walk into a ...
Vinous acquires Delectable and Banquet wine apps
Monday, December 12, 2016 by Christian Hargrave
Vinous CEO and Founder Antonio Galloni has acquired the wine apps Delectable and Banquet. Known as the "Instagram of wine," the app has been downloaded over a million times and has over 120,000 monthly loyal, unique users.
Delectable allows users to scan a wine label with their smartphones and immediately pull up reviews and tasting notes from a rich comm...