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InApp-advertising-prices-are-on-the-rise-says-new-report

InApp advertising prices are on the rise says new report


Wednesday, September 4, 2019 by

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Foghorn-teams-up-with-Porsche-to-give-drivers-a-better-experience

Foghorn teams up with Porsche to give drivers a better experience


Wednesday, July 31, 2019 by

FogHorn announced its completion of Program 6 of Startup Autobahn, the largest European innovation platform and accelerator connecting leading automotive organizations with promising startups. FogHorn partnered with sports car manufacturer Porsche during the 100-day challenge to develop a prototype of more secure means for drivers to access vehicles by leveraging real-t...


Women-are-using-financial-apps-more-than-men-says-Liftoff-report

Women are using financial apps more than men says Liftoff report


Friday, April 12, 2019 by

Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...


Bidalgo-expands-into-London

Bidalgo expands into London


Thursday, March 28, 2019 by

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


Top-coding-languages-and-technologies-report-sets-the-pace-for-2019

Top coding languages and technologies report sets the pace for 2019


Wednesday, January 16, 2019 by

The top coding languages and programs studied by its millions of users in 2018 have been released by Pluralsight, the enterprise technology learning platform. 2019 promises to be another year where software dominates the tech and IT landscape, so knowing which languages and programs are coming out on top is useful to both companies trying to keep up with competition ...


Appodeal-rewards-Indie-developers-this-holiday-season

Appodeal rewards Indie developers this holiday season


Wednesday, November 28, 2018 by

Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018. “As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


CI-CD-tools-for-Kubernetes-gets-a-boost

CI-CD tools for Kubernetes gets a boost


Monday, July 2, 2018 by

Codefresh completed an $8M series B funding round led by M12, Microsoft’s venture fund, with participation by Viola Ventures, Hillsven and CEIF. Early investors include UpWest Labs and Streamlined Ventures, bringing the total investment in Codefresh to $15.1M. Kubernetes adoption is skyrocketing, with many enterprises working on adopting Kubernetes but struggli...


Node.js-developer-survey-reveals-unique-environment-insights

Node.js developer survey reveals unique environment insights


Tuesday, June 5, 2018 by

The Node.js Foundation announced the availability of its Node.js User Survey Report. Key findings of the survey reveal the benefits of Node.js expand over time, resulting most often in improved developer productivity and satisfaction and reduced development costs. Containers and cloud-native computing are on the rise with 58% of overall users noting they using Kubernete...


InfluxData-expands-into-EMEA-with-2-new-officials

InfluxData expands into EMEA with 2 new officials


Saturday, March 31, 2018 by

InfluxData has announced its continued expansion in EMEA by hiring two new EMEA officials. The company has appointed former Canonical and Rackspace executive Rob Gillam as its new EMEA Sales Director. In addition, the company has named Dean Sheehan, former Apcera and iWave executive as its new Senior Director of Pre- and Post-Sales. The EMEA regional expansion comes on ...


Chartboost-Creative-Studio-launches

Chartboost Creative Studio launches


Friday, February 23, 2018 by

Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...


Bitcoin-exchange-apps-are-risky-claims-new-report

Bitcoin exchange apps are risky claims new report


Monday, January 29, 2018 by

RiskIQ claims that the app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers. They analyzed 18,408 apps across 20 app stores (mostly Android based),  but including Apple, Google Play, SameAPK, and APKPlz.Fabian Libeau, EMEA VP of RiskIQ, warned anybody considering downloading such software to be extremely cautious and to research eac...


Making-inapp-purchase-whales-is-more-expensive-than-you-think

Making inapp purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


Amos-Ben-Yaacov-hired-as-PacketZoom

Amos Ben Yaacov hired as PacketZoom's General Manager EMEA


Tuesday, July 18, 2017 by

PacketZoom, a leader in mobile application acceleration, announced today that it has expanded to Europe to help accelerate mobile app performance in the region. The company has hired industry veteran Amos Ben Yaacov as its new General Manager EMEA to oversee growth throughout Europe and bring PacketZoom’s proprietary app analytics, controls and acceleration technology t...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


Yorktel-CEO-explains-why-they-are-winning-in-video-communications

Yorktel CEO explains why they are winning in video communications


Friday, March 24, 2017 by

Ron Gaboury, CEO of Yorktel is crediting his company’s record success to a multi-tiered strategy set in motion almost 5 years ago. “Several years ago, we announced a forward-thinking strategic focus on vertical market integration, investment in applications consumable as a service from the cloud, and expanding Yorktel Professional Services, our in-house management ...


Women-are-the-most-serious-about-mobile-dating-apps

Women are the most serious about mobile dating apps


Wednesday, February 8, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...


Report-finds-American-gamers-more-likely-to-buy-inapp-purchases-than-anyone

Report finds American gamers more likely to buy inapp purchases than anyone


Thursday, January 12, 2017 by

New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...


Mobile-ad-spending-still-on-the-rise-says-new-Smaato-report

Mobile ad spending still on the rise says new Smaato report


Thursday, October 20, 2016 by

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...


JFrog-talks-about-Artifactory-and-Bintray-for-DevOps-and-developers

JFrog talks about Artifactory and Bintray for DevOps and developers


Wednesday, October 5, 2016 by

JFrog provides infrastructure for software build, management and delivery in open-source, on-premise and SaaS cloud solutions. Their technology helps enterprises accelerate software development cycles by changing the way developers and DevOps teams manage their binary artifacts. We sat down with Shlomi Ben Haim, CEO of JFrog, to find out more about the company, and to g...


Why-China-Has-a-1000-Percent-Increase-in-Mobile-Ad-Spending

Why China Has a 1000 Percent Increase in Mobile Ad Spending


Tuesday, July 5, 2016 by

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...


Global-DevOps-Market-Predictions-Suggests-a-20-Percent-Annual-Growth-Rate-

Global DevOps Market Predictions Suggests a 20 Percent Annual Growth Rate


Monday, April 25, 2016 by

According to the “Global DevOps Platform Market 2016-2020”, created by the research firm Research and Markets, the DevOps market should see a steady growth rate of around 20 percent (CAGR of 19.42%) through the end of the decade.The report covers the present scenario and the future growth prospects of the global DevOps platform market through 2020. To calculate the mark...


Adobe

Adobe's Report at MWC Says Mobile Growth in China Tops Other Countries


Friday, February 26, 2016 by

Adobe released a new report at Mobile World Congress that features new insights into phablets, traffic trends and mobile usage overseas.  Key insights include: Mobile growth in China tops other countries; over 50% YoY: This is looking at the growth in share of online visits; 64% if you consider just smartphones (3% decline with tablets). The U.S. saw 12% ...


New-Report-Highlights-Wide-Ranging-Cybersecurity-Challenges

New Report Highlights Wide Ranging Cybersecurity Challenges


Wednesday, September 2, 2015 by

Cybersecurity Ventures has released its Cybersecurity Market Report for Q3 2015 which provides an overview of software development and application security trends, statistics, best practices, and resources. Highlights of the report include:- “The SANS Institute 2015 State of Application Security Report” states that many information security engineers don’t understa...


Find-the-Sweet-Spot-With-Three-Tips-to-Avoiding-Misleading-Native-Ads

Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads


Saturday, July 18, 2015 by

One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...


Developers-Have-Opportunity-to-Enter-IoT-Design-Contest-Hosted-by-Silicon-Labs-and-Digi-Key

Developers Have Opportunity to Enter IoT Design Contest Hosted by Silicon Labs and Digi Key


Wednesday, May 27, 2015 by

Silicon Labs and Digi-Key are hosting an IoT design contest for developers who want to create connected “things” that will help make the world a smarter, more connected and energy-friendly place. The “Your IoT Connected World” design contest is open to developers of all skill levels, from professional embedded developers and seasoned makers to electronics enthusiasts.Th...


Qualcomm-Atheros-Adds-Services-to-Its-Internet-of-Everything-(IoE)-Platform

Qualcomm Atheros Adds Services to Its Internet of Everything (IoE) Platform


Tuesday, May 26, 2015 by

Qualcomm’s subsidiary, Qualcomm Atheros, is expanding the offerings of its Internet of Everything (IoE) platform with the addition of six new ecosystem providers whose client software for cloud services are now integrated with the QCA4002 Wi-Fi solution and its accompanying development platform. The addition of these providers to the platform expands it capability ...


MEF-Global-Forum-2014-to-Examine-Mobile-Economy-Trends

MEF Global Forum 2014 to Examine Mobile Economy Trends


Monday, October 27, 2014 by

The MEF Global Forum 2014 returns to San Francisco on 17th - 19th November 2014 at the Westin San Francisco Market Street. The event is hosted by the MEF, a trade association for companies wishing to monetize their products & services via mobile.The main conference takes place over two days as it explores mobile innovation and global trends: - Innovation Day (N...


KANDY-Provides-Real-Time-Video,-Voice,-Presence-and-Text-into-Web-and-Mobile-Apps

KANDY Provides Real Time Video, Voice, Presence and Text into Web and Mobile Apps


Wednesday, September 17, 2014 by

GENBAND has launched KANDY, a real time communications software development platform, designed to help companies build communications that are more integrated and immediate. Kandy provides the ability to embed real time video, voice, presence and text into web and mobile applications.KANDY’s Platform-as-a-Service framework includes APIs, SDKs and quick starts that inclu...


Adobe-Announces-New-Analytics-Platform-Capabilities-at-Adobe-Summit-EMEA

Adobe Announces New Analytics Platform Capabilities at Adobe Summit EMEA


Wednesday, May 14, 2014 by

Among a number of announcements by Adobe at the Adobe Summit EMEA are new capabilities for Adobe Analytics, the data and analytics platform for the Adobe Marketing Cloud.New offerings include:Live stream – Now available is the ability to provide full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Ado...