Fake app reviews impact developers more than you think
Thursday, June 29, 2023 by Freeman Lightner
Developers are well aware that a significant portion of online reviews for products and services, including those on popular platforms like Amazon, eBay, and TripAdvisor, are in fact fake. The issue of fake app reviews has become an increasingly pressing concern. These deceptive reviews have wide effects on both developers and consumers alike, significantly impacting th...
Warning to app developers from dating app founder
Thursday, May 25, 2023 by Freeman Lightner
Leading consensual non-monogamy (CNM) app 3Fun, is the victim of an attempted trademark infringement extortion plot that has included the temporary removal of the app from the iOS App Store. This unexpected disruption has greatly impacted 3Fun's business, as it loses new and current iOS users and risks losing its high ranking in the App Store.
The extortion plot ...
Why a burst in the tech funding bubble is a good thing
Thursday, August 18, 2022 by Richard Harris
There's no doubt that there's a lot of money flowing into tech right now. But that may not mean we're in a bubble. Money always follows opportunity, and right now there are some incredible opportunities in tech. We're seeing breakthroughs in artificial intelligence, virtual reality, and other cutting-edge technologies. These advances are creating ne...
Extension marketplace for Agora lands
Monday, September 20, 2021 by Freeman Lightner
Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive.
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App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Christian Hargrave
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
Finding website risk levels and reputations gets easier for IT admins
Monday, May 13, 2019 by Richard Harris
NetMotion Software announced NetMotion Reputation, a subscription service that identifies the risk profile and usage categories of hundreds of millions of web domains. Reputation allows IT teams to get visibility into user behavior, including a better understanding of access to risky or inappropriate cloud applications and websites. Customers can also block access if an...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
The dating app for dog lovers launching in 25 cities
Thursday, June 14, 2018 by Richard Harris
You know what they say, there are two kinds of people right? Well new research highlights the need for a dating app for dog lovers and the folks over at Dig plan to launch just that in 25 cities by the end of 2018. Dog Mom's day recently took place in NYC, with another event coming the end of this month to launch in Chicago. They say "your city could be next!&q...
This is how much dating apps make every minute
Wednesday, December 6, 2017 by Christian Hargrave
There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...
Augmented Reality dating coming soon
Thursday, June 8, 2017 by Christian Hargrave
Artha Holding, LLC announced that it will release the first Augmented Reality dating app, FlirtAR, in the Fall of 2017. In development since March 2017, FlirtAR promises to change the future of digital matchmaking forever.According to Renan Godinho, founder of FlirtAR, "FlirtAR will use facial recognition, geolocation, and augmented reality to show user dating profiles ...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
Women are the most serious about mobile dating apps
Wednesday, February 8, 2017 by Christian Hargrave
Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...
You will pay 22 percent more to acquire users in swing states right now
Wednesday, November 2, 2016 by Richard Harris
Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...
Tinder Outage and Key Takeaways for Mobile Marketers and Developers
Friday, March 18, 2016 by Christopher P. Willis
You probably heard that popular dating app Tinder had an outage recently that prevented some (but not all) of its lovelorn customers from logging in or seeing their existing matches and messages. What a shame. And not only because potential love connections are now lost, but from a marketing perspective, a high-profile outage can be a real heartbreaker for a wildly...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
