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Developer news items we found relating to dating app

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Match.com-gets-sued-by-FTC-for-using-fake-love-interest-ads

Match.com gets sued by FTC for using fake love interest ads


Thursday, September 26, 2019 by

This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com. The agency also al...


Finding-website-risk-levels-and-reputations-gets-easier-for-IT-admins

Finding website risk levels and reputations gets easier for IT admins


Monday, May 13, 2019 by

NetMotion Software announced NetMotion Reputation, a subscription service that identifies the risk profile and usage categories of hundreds of millions of web domains. Reputation allows IT teams to get visibility into user behavior, including a better understanding of access to risky or inappropriate cloud applications and websites. Customers can also block access if an...


Women-are-using-financial-apps-more-than-men-says-Liftoff-report

Women are using financial apps more than men says Liftoff report


Friday, April 12, 2019 by

Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


The-dating-app-for-dog-lovers-launching-in-25-cities

The dating app for dog lovers launching in 25 cities


Thursday, June 14, 2018 by

You know what they say, there are two kinds of people right? Well new research highlights the need for a dating app for dog lovers and the folks over at Dig plan to launch just that in 25 cities by the end of 2018. Dog Mom's day recently took place in NYC, with another event coming the end of this month to launch in Chicago. They say "your city could be next!&q...


This-is-how-much-dating-apps-make-every-minute

This is how much dating apps make every minute


Wednesday, December 6, 2017 by

There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...


Augmented-Reality-dating-coming-soon

Augmented Reality dating coming soon


Thursday, June 8, 2017 by

Artha Holding, LLC announced that it will release the first Augmented Reality dating app, FlirtAR, in the Fall of 2017. In development since March 2017, FlirtAR promises to change the future of digital matchmaking forever.According to Renan Godinho, founder of FlirtAR, "FlirtAR will use facial recognition, geolocation, and augmented reality to show user dating profiles ...


Repealing-and-replacing-excel-for-marketers-with-AppsFlyer

Repealing and replacing excel for marketers with AppsFlyer's new Pivot


Monday, March 27, 2017 by

Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...


Women-are-the-most-serious-about-mobile-dating-apps

Women are the most serious about mobile dating apps


Wednesday, February 8, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...


You-will-pay-22-percent-more-to-acquire-users-in-swing-states-right-now

You will pay 22 percent more to acquire users in swing states right now


Wednesday, November 2, 2016 by

Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...


Tinder-Outage-and-Key-Takeaways-for-Mobile-Marketers-and-Developers

Tinder Outage and Key Takeaways for Mobile Marketers and Developers


Friday, March 18, 2016 by

You probably heard that popular dating app Tinder had an outage recently that prevented some (but not all) of its lovelorn customers from logging in or seeing their existing matches and messages. What a shame. And not only because potential love connections are now lost, but from a marketing perspective, a high-profile outage can be a real heartbreaker for a wildly...


5-Ways-To-Promote-Your-App-Without-Spending-a-Ton-of-Money

5 Ways To Promote Your App Without Spending a Ton of Money


Saturday, November 14, 2015 by

The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...