Fake app reviews impact developers more than you think
Thursday, June 29, 2023 by Freeman Lightner
Developers are well aware that a significant portion of online reviews for products and services, including those on popular platforms like Amazon, eBay, and TripAdvisor, are in fact fake. The issue of fake app reviews has become an increasingly pressing concern. These deceptive reviews have wide effects on both developers and consumers alike, significantly impacting th...
Warning to app developers from dating app founder
Thursday, May 25, 2023 by Freeman Lightner
Leading consensual non-monogamy (CNM) app 3Fun, is the victim of an attempted trademark infringement extortion plot that has included the temporary removal of the app from the iOS App Store. This unexpected disruption has greatly impacted 3Fun's business, as it loses new and current iOS users and risks losing its high ranking in the App Store.
The extortion plot ...
Most hated apps in every country
Monday, August 29, 2022 by Richard Harris
According to a recent study by DotNek, smartphone users worldwide collectively download 250 million apps daily on average. While app usage is higher than ever, customer satisfaction with mobile apps has fallen in recent years, driving many mobile users into a love-hate relationship with their smartphones and the apps that populate them.
There is a multitude of reason...
Why a burst in the tech funding bubble is a good thing
Thursday, August 18, 2022 by Richard Harris
There's no doubt that there's a lot of money flowing into tech right now. But that may not mean we're in a bubble. Money always follows opportunity, and right now there are some incredible opportunities in tech. We're seeing breakthroughs in artificial intelligence, virtual reality, and other cutting-edge technologies. These advances are creating ne...
App store predictions for 2022
Wednesday, January 5, 2022 by Brittany Hainzinger
Barnabas Birmacher, CEO of Bitrise, and Jason Beres, SVP of Developer Tools at Infragistics share their 2022 predictions and trends to look out for with No-code/low-code tools and alternative app stores.
App Store Predictions for 2022
Barnabas Birmacher, CEO of Bitrise:
Super apps will appear in the West. Achieving success in the App Stores has become...
Extension marketplace for Agora lands
Monday, September 20, 2021 by Freeman Lightner
Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive.
...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
Match.com gets sued by FTC for using fake love interest ads
Thursday, September 26, 2019 by Austin Harris
This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
The agency also al...
Finding website risk levels and reputations gets easier for IT admins
Monday, May 13, 2019 by Richard Harris
NetMotion Software announced NetMotion Reputation, a subscription service that identifies the risk profile and usage categories of hundreds of millions of web domains. Reputation allows IT teams to get visibility into user behavior, including a better understanding of access to risky or inappropriate cloud applications and websites. Customers can also block access if an...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
The dating app for dog lovers launching in 25 cities
Thursday, June 14, 2018 by Richard Harris
You know what they say, there are two kinds of people right? Well new research highlights the need for a dating app for dog lovers and the folks over at Dig plan to launch just that in 25 cities by the end of 2018. Dog Mom's day recently took place in NYC, with another event coming the end of this month to launch in Chicago. They say "your city could be next!&q...
This is how much dating apps make every minute
Wednesday, December 6, 2017 by Austin Harris
There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...
Augmented Reality dating coming soon
Thursday, June 8, 2017 by Austin Harris
Artha Holding, LLC announced that it will release the first Augmented Reality dating app, FlirtAR, in the Fall of 2017. In development since March 2017, FlirtAR promises to change the future of digital matchmaking forever.According to Renan Godinho, founder of FlirtAR, "FlirtAR will use facial recognition, geolocation, and augmented reality to show user dating profiles ...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
F5 Networks kicks off their new Global Campaign
Saturday, February 18, 2017 by Richard Harris
F5 Networks has launched a global brand campaign across an array of channels. The “We Make Apps Go: Faster. Smarter. Safer.” campaign takes a content-first approach to reach C-level technology decision makers globally. It represents a strategic shift for F5, which historically has marketed to technical audiences and specifically, network architects. The campaign’s conte...
Women are the most serious about mobile dating apps
Wednesday, February 8, 2017 by Austin Harris
Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...
You will pay 22 percent more to acquire users in swing states right now
Wednesday, November 2, 2016 by Richard Harris
Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...
Mobile ad spending still on the rise says new Smaato report
Thursday, October 20, 2016 by Richard Harris
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...
HYPR Launches App Blaster Programmatic App Marketing Platform
Tuesday, May 17, 2016 by Richard Harris
HYPR has announced the launch of the App Blaster app marketing platform. The new programmatic influencer marketing solution is designed to help push apps up the download charts by engaging multiple social media accounts concurrently, to post recommendations to download the app.App Blaster leverages HYPR’s Influencer Audience Demographic Engine to identify which social m...
Tinder Outage and Key Takeaways for Mobile Marketers and Developers
Friday, March 18, 2016 by Christopher P. Willis
You probably heard that popular dating app Tinder had an outage recently that prevented some (but not all) of its lovelorn customers from logging in or seeing their existing matches and messages. What a shame. And not only because potential love connections are now lost, but from a marketing perspective, a high-profile outage can be a real heartbreaker for a wildly...
A Recap on the Highlights for App Monetization for 2015
Thursday, January 21, 2016 by Richard Harris
2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and J...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
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