3/18/2016 12:40:55 PM
Tinder Outage and Key Takeaways for Mobile Marketers and Developers
Tinder,App Testing,Monitoring,Marketing
App Developer Magazine

Tinder Outage and Key Takeaways for Mobile Marketers and Developers

Christopher P. Willis Christopher P. Willis in Application Testing Friday, March 18, 2016

You probably heard that popular dating app Tinder had an outage recently that prevented some (but not all) of its lovelorn customers from logging in or seeing their existing matches and messages.
What a shame. And not only because potential love connections are now lost, but from a marketing perspective, a high-profile outage can be a real heartbreaker for a wildly popular app like Tinder.
Tinder is mostly free, but it has started placing a limited number of ads in its feeds. It also offers a Tinder Plus service for $9.99 for more advanced features. So while the app may still be more focused on growth than monetization, it could still take a financial hit when an outage happens, word spreads on social media and in the press, and paying customers move on. For Tinder, this outage was not only a PR problem but also a bottom line problem.
In addition, Tinder is hardly the only online dating game in town – there's also Bumble and Hinge, two worthy alternatives. If you're fed up with Tinder, more romance is just a download away.
So with the stakes raised, what can marketing, developer and QA teams do to stay ahead of app defects and outages?
- Know thy user: Marketing teams need to work with dev and test teams to define target customers and make sure that the traits and behaviors of these "personas" (devices and apps they use, locations where they live and work) are part of rigorous testing.
- Test for real world: Mobile environments are moving targets; you have to expect the unexpected. That means taking your app out of a "clean room" testing environment and testing it against real user conditions such as switching networks, low memory and battery, apps running in the background, and phone call interruptions. If your app can't consistently pass these user condition tests, it doesn't stand a chance with fickle, on-the-go consumers.
- Monitor your app 24/7: This point relates most directly to Tinder's outage. If Tinder had been running 24x7 monitoring of the app, they might have been able to catch the issue before (or as soon as) their earliest unhappy customers, which would have allowed the company time to communicate about the outage before social media erupted with complaints. 

There's nothing worse than cultivating a list of potential soul mates for months or years, only to lose them all because of an app glitch. But if you tell customers up front that the glitch has happened and will be fixed quickly, you're more likely to keep users from swiping left for good.

Read more: http://www.perfectomobile.com/

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

This content is made possible by a guest author, or sponsor; it is not written by and does not necessarily reflect the views of App Developer Magazine's editorial staff.