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TikTok-sister-app-remains-major-money-spinner-for-ByteDance

TikTok sister app remains major money spinner for ByteDance


Friday, September 29, 2023 by

While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance. According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok. Ti...


Most-hated-apps-in-every-country

Most hated apps in every country


Monday, August 29, 2022 by

According to a recent study by DotNek, smartphone users worldwide collectively download 250 million apps daily on average. While app usage is higher than ever, customer satisfaction with mobile apps has fallen in recent years, driving many mobile users into a love-hate relationship with their smartphones and the apps that populate them. There is a multitude of reason...


Why-a-burst-in-the-tech-funding-bubble-is-a-good-thing

Why a burst in the tech funding bubble is a good thing


Thursday, August 18, 2022 by

There's no doubt that there's a lot of money flowing into tech right now. But that may not mean we're in a bubble. Money always follows opportunity, and right now there are some incredible opportunities in tech. We're seeing breakthroughs in artificial intelligence, virtual reality, and other cutting-edge technologies. These advances are creating ne...


Apple-gaming-studio-predictions-for-2022

Apple gaming studio predictions for 2022


Monday, December 20, 2021 by

If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...


Match.com-gets-sued-by-FTC-for-using-fake-love-interest-ads

Match.com gets sued by FTC for using fake love interest ads


Thursday, September 26, 2019 by

This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com. The agency also al...


HeadSpin-acquires-performance-testing-company-and-launches-new-tools

HeadSpin acquires performance testing company and launches new tools


Wednesday, March 13, 2019 by

In an email to ADM, HeadSpin said they have acquired application performance testing company NimbleDroid. Effective immediately, HeadSpin will integrate the NimbleDroid functional performance testing tools into its core platform and all employees will join HeadSpin including NimbleDroid co-founder and CEO Junfeng Yang, who has been named Chief Scientist of HeadSpin...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


How-to-make-testing-apps-easier-using-HeadSpin

How to make testing apps easier using HeadSpin


Tuesday, January 8, 2019 by

New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...


This-is-how-much-dating-apps-make-every-minute

This is how much dating apps make every minute


Wednesday, December 6, 2017 by

There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...


Are-app-store-subscription-models-right-for-your-app

Are app store subscription models right for your app


Friday, October 6, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...


iOS-11-security-implications

iOS 11 security implications


Thursday, July 13, 2017 by

Apple’s iOS 11 won’t be released until this fall, but its in public beta now - available for both developers and enterprising consumers alike to test it out. Beta versions inherently come with bugs, but some features of the operating system will continue to pose problems after the market-ready version is released. Richard Stiennon, Chief Strategy Officer of Blancco Tech...


Repealing-and-replacing-excel-for-marketers-with-AppsFlyer

Repealing and replacing excel for marketers with AppsFlyer's new Pivot


Monday, March 27, 2017 by

Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...


NFL-Ticket-Data-Report-and-TicketIQ-App-Launch

NFL Ticket Data Report and TicketIQ App Launch


Thursday, August 25, 2016 by

When mobile application TiqIQ was founded six years ago, it began collecting data from 500,000 historical events, 100,000 active events and over one million ticket buyers every month. All this with one goal in mind: to create true transparency in the ticket-buying marketplace. This idea of a transparent marketplace comes to reality as TiqIQ relaunches into TicketIQ, unv...


Tinder-Outage-and-Key-Takeaways-for-Mobile-Marketers-and-Developers

Tinder Outage and Key Takeaways for Mobile Marketers and Developers


Friday, March 18, 2016 by

You probably heard that popular dating app Tinder had an outage recently that prevented some (but not all) of its lovelorn customers from logging in or seeing their existing matches and messages. What a shame. And not only because potential love connections are now lost, but from a marketing perspective, a high-profile outage can be a real heartbreaker for a wildly...


The-Top-Revenue-Earning-App-Publishers-for-2015-

The Top Revenue Earning App Publishers for 2015


Tuesday, March 1, 2016 by

App Annie has identified the top companies as defined by the revenue when considering combined iOS and Google Play income from January 1, 2015 to December 31, 2015. The “App Annie 52” is an annual report that reveals app rankings based on revenue earned from paid downloads and in-app purchases from the iOS App Store and Google Play Store and does not include revenu...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...