Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
App market predictions from Softonic for 2024
Wednesday, January 3, 2024 by Richard Harris
At Softonic, the global secure software distribution platform, we anticipate several key trends in the software and app industry in 2024. We are predicting four key trends for next year: Computers will always remain a key part of the app market, productivity apps will become more important than ever, AI will transform software development, and cybersecurity will be a cr...
App developer trends for 2024 according to Kochava
Tuesday, December 12, 2023 by Richard Harris
Ethan Lewis is the CTO of Kochava, the real-time data solutions company for omnichannel attribution and measurement, and Vaunt, an open-source community engagement tool that helps organizations grow their developer communities. He discusses the rapid growth of the app industry and what’s next for application developers.
What’s next for software developers...
How app development is evolving
Wednesday, March 15, 2023 by Richard Harris
Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share.
There’s an average of 3,...
The beginning of a new age of innovation and creation
Monday, January 23, 2023 by Freeman Lightner
2023 will be the beginning of a new age of innovation and the creation of new products and services as never been seen since the founding of the Internet.
The end of the mobile app distribution monopoly, the convergence of different platforms, and the recovery of power by users and developers will unleash a perfect storm that will mark the next decade.
An earthqua...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
Transforming industries with photoenabled apps
Monday, December 24, 2018 by Jindou Lee
They say a picture’s worth a thousand words, which is probably why there are thousands of mobile apps designed to help users capture, send and discover images of what’s important to them. Ever since the first smartphone slid off the assembly line, photos have been an essential feature of mobile marketing and social media. But while consumer-facing tools have...
Mobile app success rate in question
Wednesday, October 3, 2018 by Austin Harris
Nearly 90% of app developers and marketers (88%) say their app has made money and is a financial success, according to a new survey from The Manifest, a business news and how-to site. Meanwhile, only 10% of businesses say their app has not been a financial success, and 2% do not know if their app has made a profit. Experts, however, doubt the validity of this high succe...
The evolution of APMs
Wednesday, September 27, 2017 by Shlomi Gian
The World Wide Web became publicly available in August of 1991. Within a few years, PCs became an essential household item and short after it was already clear that the existing infrastructure was not made to scale. Web pages featuring "404 error" codes were a common aggravating flow in the user experience.To help the web scale and ease user frustration, CDN (Cont...
Mavin says that social media is an untapped user engagement tool
Friday, May 26, 2017 by Richard Harris
In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Mobile app advertising is killing adult usage
Saturday, February 18, 2017 by Richard Harris
63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist...
Partnership Between Developers, Publishers and Platforms Is Key Says New Report
Monday, September 12, 2016 by Richard Harris
The Application Developers Alliance has released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.In the context of the European Commission’s o...
New Flurry Report: Mobile Trends from Latest Apple News
Sunday, September 11, 2016 by Richard Harris
Following the Apple event this week, Flurry from Yahoo released new data points on mobile trends that tie to several of the morning’s big announcements:Gaming Apps (Super Mario and Pokémon Go for Apple devices):Games were the only app category to see a decrease in growth 2015 (-1%, compared to the overall growth across all categories at 58%)This isn't to say that games ...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Why Lite Apps Were Spurring Growth for Android App Categories in 2015
Tuesday, February 2, 2016 by Stuart Parkerson
To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas...
Google AdMob Hosts Student App Challenge App Building Competition
Monday, February 1, 2016 by Richard Harris
Google’s AdMob is launching its second AdMob Student App Challenge, an app building competition open to students actively enrolled at any educational institution across the globe. The prizes will include a week-long trip to San Francisco and a visit to the Googleplex.To win the challenge, participants will need to build an app (either Android or iOS) and create a ...
Building A Developer Centric Platform Is Critical for Application Industry Providers
Wednesday, January 20, 2016 by Richard Harris
We reached out to David Lee, VP of Platform Products at RingCentral, to talk about the why it is important for companies that offer products in the application development industry to host a robust developer platform. RingCentral launched a new developer platform last spring and Lee discusses what the company has learned in offering a “best practices” philosophy for dev...
Programmatic Ad Mediation Is The Next Step for App Publishers
Monday, November 23, 2015 by Mary Clark Rardin
The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...
A Guide to Become a Successful Appreneur
Tuesday, October 6, 2015 by Ann Lewis
Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...
Yahoo To Launch Its First Ever Mobile Developer Conference
Wednesday, December 10, 2014 by Richard Harris
Yahoo's first ever developer conference has been announced. The Yahoo Mobile Developer Conference will be taking place on February 19, 2015 in San Francisco. Flurry from Yahoo will be sharing with attendees the next tools of the future in mobile development. The conference is expected to feature speakers from Flurry, Yahoo and app developers. The breako...
Think Users Don't Pay for Apps Think Again, Over 40 percent Of SmartPhone Owners Have Paid Apps Report Finds
Thursday, September 25, 2014 by Richard Harris
It’s generally accepted in the mobile app industry that consumers are now conditioned to downloading apps for free, there still are a number of smartphone users that have downloaded a paid app.A recent study by Branchfire, makers of the Folia and iAnnotate apps, was conducted in July on consumer attitudes towards the cost of apps. Respondents included over 2,0...
A Responsive Website Or a Native App Question
Thursday, September 18, 2014 by Stuart Parkerson
Every day we host a number of articles and news announcements about the mobile app industry. Sometimes what gets lost in the huge amount of information available is that each business is unique in its goals for communicating with its various constituencies, both externally with its customers and internally with employees.So when deciding on whether your business should ...
Apps World Europe Offering Early Bird Pricing
Thursday, August 28, 2014 by Stuart Parkerson
The next rendition of Apps World will be held in London on November 12-13 and developers interested in attending can purchase their passes now and receive a discounted price. The early bird pricing is good through September 12.Now in its 5th year, the Apps World Developer Conference & Exhibition has grown to over 350 exhibitors and 12,000 plus attendees across the a...
New Regulations to Protect Kids Is Driving Change In the Mobile App Industry
Wednesday, July 23, 2014 by Stuart Parkerson
The European Commission is reporting that Google has agreed to change the way it designates free apps. This is following what the Commission has said have been a large number of complaints in EU countries concerning in-app purchases in online games and in particular, inadvertent purchases by children.According to a recent EU commission announcement, “Google has dec...
Top Minds Across the Globe Give Their Thoughts on Advances in Security and Privacy
Friday, July 11, 2014 by Stuart Parkerson
Sometimes we forget that its not just companies within our industry that are providing thought leadership on relative topics concerning the mobile app industry. The top minds at universities across the globe are also analyzing current and future developments.This May in San Jose, California, the Mobile Security Technologies (MoST) conference brought together r...
Application Developers Alliance Relaunches DEVSBUILD.IT as App Industry Search Engine
Wednesday, July 9, 2014 by Stuart Parkerson
The Application Developers Alliance, a global membership organization for developers, has relaunched DEVSBUILD.IT as an app industry search engine. The DEVSBUILD.IT website was originally launched by the Alliance in 2012 as a networking tool for its members. The redesigned website now provides access to business tools, industry insight, and policy informa...
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
Don’t Strike Out: Learn to Successfully Pitch Your App to the Media
Wednesday, June 25, 2014 by Richard Harris
As one of the top developer news sites worldwide we receive hundreds of news releases from companies within the mobile app industry that are interested in having our media property cover their news.With that kind of volume, we have to quickly scan information we receive for the topics we feel are most interesting to our audience. The ones that stand out have the best ch...
Whoa Nellie! Major Shakeup in the Mobile App Analytics Realm as App Annie Acquires Distimo
Thursday, June 5, 2014 by Stuart Parkerson
Consolidation in the mobile app industry continues with App Annie’s acquisition of Distimo. This is App Annie’s first acquisition and was made with a combination of cash and equity at undisclosed terms. The two companies have not specifically indicated how the merger will pan out from a product integration standpoint, with App Annie saying that, “What yo...
Using The Freemium Model To Sell an Enhanced Experience is Key
Wednesday, May 7, 2014 by Richard Harris
Is the app industry better or worse off with the dominance of the freemium model? It probably depends on who you ask the question. Regardless, the freemium model is here to stay, at least until someone figures out a better system.So maybe the better question is: What is the best way to provide an excellent experience for both app users and app developers/publishers util...
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