The App Economy Is Thriving
Monday, April 20, 2026 by Brittany Hainzinger
The app economy keeps accelerating, generating jobs, revenues, and new services for consumers and businesses. Drawing on market data and a national survey of 1,250 U.S. app based business leaders, this press release outlines why the ecosystem is strong, what risks could slow it down, and how balanced policy can protect consumers while preserving innovation and growth.
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2026 redesigned: What is next for developers
Monday, December 22, 2025 by Austin Harris
Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large.
What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...
National App Day 2025: Industry leaders weigh in on app economy
Friday, December 12, 2025 by Brittany Hainzinger
With National App Day now behind us (December 11th), it’s a timely opportunity to reflect on the role applications continue to play in today’s workplace. Leaders from OutSystems, Xerox, and Appfire share their perspectives on how apps are shaping modern work - and what organizations can expect as app-driven productivity moves into its next chapter.
Nation...
New report reveals a thriving app ecosystem is valued by developers
Tuesday, October 28, 2025 by Brittany Hainzinger
A major new survey of U.S. app-business leaders shows strong confidence in the app economy and in the tools available for developers. The research, released by the Developers Alliance, found high proportions of respondents reporting that the app ecosystem remains robust, efficient, and supportive of growth.
Survey methods and key findings
The report draws on respo...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
The Great App Purge Googles Quality Overhaul
Wednesday, June 4, 2025 by Richard Harris
In early 2025, the tech world was rocked by a revelation that caught even seasoned app developers off guard: Google’s Play Store had lost nearly half of its apps in the span of just over a year. What seemed at first to be a quiet pruning of low-value software turned out to be a full-blown purge, 47% of apps had vanished. A platform that once boasted the largest ca...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
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Geo-Fraud Detection mobile app by Appdome
Friday, August 2, 2024 by Austin Harris
Appdome announced it has enhanced its Geo-Fraud Detection service to include two new defenses: Geo-Location Fencing and Geo DeSync Attack Detection. Combined with other Geo-Compliance features available on the Appdome platform, mobile app developers and enterprises can eliminate location-based fraud, ensure geo-compliance and deliver location relevant use...
How app development is evolving
Wednesday, March 15, 2023 by Richard Harris
Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share.
There’s an average of 3,...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
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Mobile app growth report from Adjust has been released
Monday, April 12, 2021 by Brittany Hainzinger
Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
iOS 12 development tips from a highly rated instructor
Thursday, October 11, 2018 by Angela Yu
While this year’s iOS update was not accompanied by visual overhauls, the latest version of the most advanced mobile operating system is designed to make everyday tasks on iPhone and iPad faster and more responsive.
If you are a developer, you’re in luck. Some of the latest features deliver faster ways to get things done by providing the ability for any a...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Mobile website or mobile app, the changing tides
Tuesday, April 17, 2018 by Richard Harris
Programming with native mobile languages has been the keystone way of producing a rock-solid mobile app since the beginning of the mobile app stores, and there’s good reason. After-all, programming as close to the hardware layer as possible is usually your safest bet, and using the language the manufacture fully supports will get that job done with less headaches.But in...
Why developers run away from security updates
Monday, April 16, 2018 by Richard Harris
Veracode, Inc. has released new data that shines a light on the discrepancy between component security and hygiene. According to the research conducted with Vanson Bourne, only 52 percent of developers using commercial or open source components in their applications update those components when a new security vulnerability is announced. This highlights organizations’ la...
New locationbased ad network surfaces
Wednesday, March 7, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
Chartboost Creative Studio launches
Friday, February 23, 2018 by Richard Harris
Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Automic intelligent automation platform released
Friday, October 27, 2017 by Richard Harris
Automic, one of CA Enterprises most recent acquisitions, recently announced its first major product release under the CA name, and that Automic has been named the flagship piece of CA’s new Intelligent Automation platform. The move demonstrated CA’s investment in the automation market, a market said to have a potential to grow to $10B by 2020. This is Automic’s first pl...
Providing inapp customer support help from Helpshift
Thursday, September 7, 2017 by Richard Harris
In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
All eyes on Mobile World Conference 2017
Wednesday, February 22, 2017 by Richard Harris
As all eyes turn to the Mobile World Conference (MWC) in Barcelona this month (27 February - 4 March, 2017), Ovum’s analyst team have gathered their views regarding what they expect to see at the world’s largest and most highly regarded mobile industry event.A key theme, which recurs throughout the report is the belief that MWC 2017 will mark a further shift in the evol...
Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Mobile language localization now available from Smartling
Thursday, February 2, 2017 by Austin Harris
Smartling, a global language translation and content localization solutions company, has announced the widespread availability of its proprietary Mobile Delivery Network, building on the company’s comprehensive Mobile Localization Solution. The Smartling Mobile Delivery Network solves what traditionally has been a problematic interdependency between mobile app rele...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Ashton Kutcher and Guy Oseary just helped Apptopia raise $2.7 Million
Monday, November 28, 2016 by Richard Harris
Apptopia has announced its second round of seed funding led by Ashton Kutcher’s and Guy Oseary’s Sound Ventures. The round of $2.7 million brings Apptopia’s total funding to $5 million and included the minds of Mark Cuban, 500 Startups, RTA Ventures, Full Tilt Capital, Telegraph Hill Capital, Expansion VC and more. Several parties, including Mark Cuban, have participate...
Why release automation is critical in the application lifecycle
Wednesday, November 2, 2016 by Richard Harris
We all know application release automation is a growing area in DevOps, and Gartner has finally acknowledged that by issuing a brand new Magic Quadrant. The Gartner Magic Quadrant for Application Release Automation states that this market is poised for growth, with a projected CAGR of 20% through 2020.CA Technologies was recently named a leader in the report for its CA ...
New research shows that using advanced security drives new business growth
Wednesday, October 12, 2016 by Austin Harris
A global study from CA Technologies revealed that organizations are measuring the success of IT security beyond just breaches and compliance; they now are including business performance indicators that contribute directly to revenue growth. The study, The Security Imperative: Driving Business Growth in the App Economy, polled 1,770 senior business and IT executives, inc...
CA Technologies says digital transformation is paying off
Tuesday, October 4, 2016 by Richard Harris
A new report from CA Technologies says that there is a significant impact digital transformation is having on enterprises worldwide. The survey – "Keeping Score: Why Digital Transformation Matters", demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation, yet reveals a significant opportunit...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
Think Your Mobile App is Hack Proof Think Again
Tuesday, September 20, 2016 by Sam Rehman
In today’s mobile app economy, time to market and quality are critical to stay competitive. Developers race against the clock to create amazing apps, and considerable time is spent to test it again and again; agile and automation plays a big part into this. The goal is a release that is user friendly and resilient as defect-free as possible, offering a product that deep...
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