OCI and AWS capabilities released by Oracle
Friday, September 20, 2024 by Austin Harris
Oracle and Amazon Web Services, Inc. (AWS) announced the launch of Oracle Database@AWS, a new offering that allows customers to access Oracle Autonomous Database on dedicated infrastructure and Oracle Exadata Database Service within AWS. Oracle Database@AWS will provide customers with a unified experience between Oracle Cloud Infrastructure (OCI) and AWS, offering simpl...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Austin Harris
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Developers, particularl...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Shared data machine learning PaaS kicks off from Cloudera
Tuesday, March 13, 2018 by Richard Harris
Cloudera, Inc. announced Cloudera Altus with SDX, a machine learning and analytics Platform-as-a-Service (PaaS), built with a shared data catalog providing the business context of that data. Altus supports a variety of high-value business use cases that require applying multiple data analysis capabilities and approaches together. SDX makes it possible for those analytic...
Zinnov names Aricent a leader in IoT
Friday, August 18, 2017 by Richard Harris
Aricent, a global design and engineering company, has announced that for the second year running, the company has been recognized among the leading players in the IoT market by Zinnov. The Zinnov Zones 2017 IoT Technology Services report classed Aricent in the leadership zone in five major industry categories that underline the company’s rich heritage in innovation and ...
Google releases new Cloud IoT Core service
Wednesday, May 17, 2017 by Richard Harris
Google Cloud Platform (GCP) has released their new service called Google Cloud IoT Core. Cloud IoT Core makes it easy for you to securely connect your globally distributed devices to GCP, centrally manage them, and build rich applications by integrating with our data analytics services.When used as part of a broader Cloud IoT solution, Cloud IoT Core gives you access to...
AtScale 5.0 brings order to the big data chaos
Wednesday, March 15, 2017 by Austin Harris
AtScale announced the general availability of AtScale 5.0. Supported by a newly granted patent on the platform’s ability to run its powerful calculation engine against any BI visualization tool, AtScale 5.0 brings order to the big data chaos.AtScale 5.0 packs new features including a scalable dimensional calculation engine, a machine learning performance optimizer, a un...
Flying cars are going to be a reality
Tuesday, February 14, 2017 by Austin Harris
A pair of recent announcements from Shanghai-based Ehang and the Israeli firm Urban Aeronautics have advanced the concept of the flying car - long a staple of science fiction - from the imaginary distant future to a looming reality. In January, a year after debuting its drone at the Consumer Electronics Show in Las Vegas, Ehang released video footage showing its Ehang 1...
The A to Z of lowcode app development
Friday, February 10, 2017 by Karthick Viswanathan
As we enter 2017, we are seeing low-code app development take root across larger enterprises and smaller businesses alike. In 2016, big players like Google, Microsoft, Oracle, and Salesforce staked their claim in this market segment. Enter 2017, and we can expect the new entrants, along with incumbents such as WaveMaker, Mendix and OutSystems, to beg...
Orasi Software Expands Big Data Analytics Services
Wednesday, March 30, 2016 by Stuart Parkerson
Orasi Software has announced that it has added HPE IDOL and HPE Vertica, two of Hewlett Packard Enterprise’s (HPE’s) Big Data Platform solutions, to its product lineup. Orasi will utilize these solutions to help companies to deploy and effectively use the HPE big data analytics products.“The HPE Big Data Platform components deliver speed and scale and the broadest...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
IBM IoT Foundation Offers ARM mbed IoT Developer Starter Kit
Tuesday, September 15, 2015 by Richard Harris
IBM’s Internet of Things (IoT) platform - IBM IoT Foundation – has announced an integration with ARM to provide out of the box connectivity with ARM mbed-enabled devices to analytics services. The integration will allow large quantities of data from devices such as industrial appliances, weather sensors and wearable monitoring devices to be gathered, analyzed and acted ...
Play Games Player Analytics Are Now Live On The Google Play Developer Console
Wednesday, April 8, 2015 by Richard Harris
At the Game Developers Conference (GDC), Google announced its new Play Games Player Analytics service, a set of free reports to help developers manage their games business and understand in-game player behavior. Now the service has officially been released and is available through the Google Play Developer Console.Developers whose game is integrated with Google Play gam...
IBM Announces $3 Billion IoT Initiative
Wednesday, April 8, 2015 by Richard Harris
IBM has announced that it plans to spend $3 billion over the next four years to establish a new Internet of Things (IoT) business unit, and that it is building a cloud-based open platform designed to help clients and ecosystem partners build IoT solutions.These resources will be made available on an open platform to provide manufacturers with the ability to design and p...
iOS Developers Can Offer Video Playback and Other Features Natively With JW Player SDK
Sunday, April 5, 2015 by Richard Harris
JW Player has released its SDK for iOS which enables publishers to build video playback and advertising features into native iOS apps. The Android version of the SDK was released in January. The platform provides the ability to offer curated video content, encrypted live TV streams, live radio streaming, and video advertising. Apps built with the SDK will integrate...
Unity Analytics Services in Beta for iOS and Android Game Developers
Saturday, January 24, 2015 by Richard Harris
Unity is releasing in beta its new game analytics services, Unity Analytics (formerly Playnomics). Unity Analytics gathers data from a Unity game and transfers that data to a cloud-based datastore. From there, Unity’s segmentation technology processes and analyzes the data which is then delivered to the Unity Analytics Dashboard.The web-based dashboard allows developers...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
IBM to Partner with Twitter to Market Twitter Data to Enterprises
Friday, October 31, 2014 by Richard Harris
IBM has inked a deal with Twitter to bring to the enterprise the reams of Twitter data created each day. According to an IBM, the collaboration will focus on three areas: Integration of Twitter data with IBM analytics services on the cloudIBM plans to offer Twitter data as part of new cloud-based services, including IBM Watson Analytics, a new cognitive servi...
Mobile Engagement Metrics: Sure You Have App Analytics, But Do You Know How to Use Them
Tuesday, September 2, 2014 by Richard Harris
Whether your business is driven by in-app advertising, purchases, paid subscriptions or some other model, driving your revenue is fundamentally dependent on analytics and metrics. And its not good enough just having metrics available, but identifying which are the most important to your specific situation. Analytics are great, but “analytics” is a misleading term. ...
Amazon Web Services (AWS) Offers Mobile Developers New Services
Tuesday, July 15, 2014 by Richard Harris
Amazon Web Services (AWS) has upped the ante in its efforts to woo mobile developers to use its services to build, deploy, and scale mobile applications. It has introduced a number of new services as part of the AWS platform.Amazon CognitoAmazon Cognito is a new service that provides user identity and data synchronization that lets developers create apps that authentica...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
Simplifying Mobile Application Development with Continuous Delivery
Wednesday, June 4, 2014 by Steven G. Harris
In recent years, mobile application usage has evolved and grown tremendously. Unlike core IT systems (ERP, HR, etc.) that are under the close scrutiny of corporate IT, mobile applications come with very different requirements. What’s valuable and efficient today might not be what’s valued tomorrow: these more dynamic applications have to evolve constantly and adapt to u...
Adobe Announces New SDK for Mobile Analytics and Updated In app Conversion Analysis
Saturday, October 19, 2013 by Stuart Parkerson
Adobe is diving deeper into mobile analysis with updates to its Adobe Analytics program which is offered through the Adobe Marketing Cloud.
With its mobile analytics services, Adobe measures more than 400 billion transactions per quarter via mobile web and app experiences. The new mobile app software developer kit (SDK) enables full access to analyze data collected fro...
Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK
Tuesday, August 20, 2013 by Stuart Parkerson
First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app.
Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google ...
