Why SLOs are a key tool
Monday, August 18, 2025 by Austin Harris
Modern digital products now operate at scales that would have seemed impossible just a decade ago. YouTube processes over 500 hours of video every minute, Amazon processes around 12 million orders each day, and large cloud platforms and advertising systems serve billions of real-time requests.
At this level, a failure is a business risk, a user experience problem, an...
GitHub Copilot surpasses 20M users
Monday, August 18, 2025 by Austin Harris
Microsoft Corporation wrapped up its fiscal year 2025 on an exceptionally strong note, delivering robust growth across cloud, AI, productivity, and consumer services. The tech giant reported a 24% year-over-year jump in net income for the fourth quarter, amounting to $27.2 billion, while revenue for the same period reached $76.4 billion, an 18% increase. These results u...
Meta ends paid political ads in EU over new rules
Thursday, August 14, 2025 by Brittany Hainzinger
Beginning in October 2025, Meta will cease allowing political, electoral, and social issue advertisements on its platforms within the European Union. This decision comes in response to the incoming Transparency and Targeting of Political Advertising (TTPA) regulation, which Meta argues imposes unworkable legal and operational requirements.
The TTPA introduces stringe...
State of AI Apps 2025 report
Thursday, August 14, 2025 by Russ Scritchfield
Sensor Tower has recently published its highly anticipated State of AI Apps 2025 report, providing an in-depth look at the mobile AI ecosystem and digital advertising dynamics for the first half of 2025. This extensive report reveals unprecedented growth in generative AI usage, shifting user demographics, app monetization strategies, and the increasing overlap between m...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Mobile Casual Benchmarks Report 2025
Monday, May 5, 2025 by Austin Harris
Appodeal Publishing, part of Appodeal Ad Mediation Solution for Mobile Apps and Games that helps developers and studios launch and scale their games, released its latest report, which takes a deep dive into the casual mobile games category, sharing a wealth of data on the best and worst performing casual game genres and subgenres. The report found that, while the best-p...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
Understanding gen Z expectations and user experience in technology
Tuesday, November 5, 2024 by Austin Harris
In the age of digital transformation, understanding the nuances of Generation Z's approach to technology is crucial for designers aiming to create impactful user experiences. Often characterized by their heavy reliance on social media, Gen Z’s interaction with technology extends far beyond mere scrolling and sharing. As highlighted in the insightful work, &quo...
Developers threatened by DOJ proposals says Google
Monday, October 21, 2024 by Richard Harris
The U.S. Department of Justice (DOJ) has shared a broad outline of radical changes it may demand as part of its lawsuit regarding search distribution. This marks the beginning of a lengthy process, and Google plans to respond in detail to the DOJ's ultimate proposals as it prepares its case in court next year. However, concerns have arisen that the DOJ is signaling ...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Paris 2024 Olympic apps ask for dangerous permissions
Monday, August 12, 2024 by Austin Harris
As Paris city attracted a large number of sports tourists, the apps for the Olympic Games 2024 are tracking them, extracting private data, and peddling it to advertisers and big tech.
According to a report from the Cybernews research team, which selected 12 Android apps relevant to the Olympic Games attendees in Paris and tested their permissions, the apps designed t...
AWS App Studio lands from Amazon
Friday, August 2, 2024 by Richard Harris
At AWS Summit New York, Amazon Web Services, Inc. (AWS), announced the release of AWS App Studio, a generative artificial intelligence (AI)-powered service that uses natural language to create enterprise-grade applications. A user simply describes the application they want, what they want it to do, and the data sources they want to integrate with, and in just minut...
Tilting Point lawsuit settles for 500K after violating COPPA and CCPA
Monday, July 22, 2024 by Richard Harris
On June 18, 2024, the California Attorney General and Los Angeles City Attorney settled a case against Tilting Point Media LLC for violating privacy laws related to children's data. The video game developer allegedly breached the federal Children’s Online Privacy Protection Act (COPPA) and the California Consumer Privacy Act (CCPA) through their mobile app, &q...
Responsibilities of lead test automation architects
Thursday, July 4, 2024 by Ramcham Floyd T. Gaid
Software Quality Assurance Leaders and QA Automation Architects are in high demand by the work fields of technology, hospitality, financial, advertising, and gaming. Recruiters always look for these professions as they are highly in demand all over the world. They are the workers who cross-check the product in every stage of the software development life cycle based on ...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Austin Harris
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
SXSW keynote speakers revealed
Monday, February 19, 2024 by Brittany Hainzinger
South by Southwest (SXSW) Conference and Festivals has announced the addition of new Keynotes and a fifth round of Featured Speakers for the 38th edition of its annual Conference, which celebrates the convergence of technology, film, television, and music. SXSW takes place March 8-16, 2024 in Austin, Texas. The Keynotes announced include five-time Olympic gold meda...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Premium app recommendations delivered to Xiaomi users
Tuesday, October 24, 2023 by Richard Harris
Digital Turbine recently announced the expansion of its partnership with the International Internet Business Department of Xiaomi. Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC, and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine’s technology is already delivered to over ...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Austin Harris
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Austin Harris
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
Metaverse real estate secured by Primedia Pty Ltd
Wednesday, October 26, 2022 by Richard Harris
Primedia Pty Ltd has made another forward-thinking leap. The powerhouse organization that owns Primedia Outdoor, Primedia Broadcasting, and award-winning news brand Eyewitness News, has now secured virtual real estate in Africarare, Africa’s first metaverse.
Officially announced at the inaugural PrimeX event in Johannesburg, Primedia will enter the metaverse, t...
Secrets revealed from developers with over 20 mobile game hits
Monday, September 5, 2022 by Austin Harris
My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
