advertising

advertising news search results

Developer news items we found relating to advertising

35 results
Building-Better-SDKs

Building Better SDKs


Friday, January 14, 2022 by

Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more. You've written some amazing code; so amazing...


SRE-hiring-trends

SRE hiring trends


Thursday, January 6, 2022 by

Ashley Stirrup, COO at Shoreline.io shares his 2022 predictions about the death of the Runbook, the rising cost of outages and SRE hiring trends. Prediction #1: The death of the Runbook In the coming year, we will see runbooks fuse out. Our team has been surprised in the last few months with how infrequently people have had true Runbooks. Runbooks are a great plac...


Apple-gaming-studio-predictions-for-2022

Apple gaming studio predictions for 2022


Monday, December 20, 2021 by

If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...


Unity-partners-with-Kindred-to-reinvent-app-monetization

Unity partners with Kindred to reinvent app monetization


Monday, November 22, 2021 by

Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...


Mobile-gaming-market-turned-upside-down-by-Netflix

Mobile gaming market turned upside down by Netflix


Tuesday, November 16, 2021 by

Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market. Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...


iOS-15-benchmark-updates-from-AppsFlyer

iOS 15 benchmark updates from AppsFlyer


Monday, November 1, 2021 by

AppsFlyer is back with an updated data set for iOS14+ Benchmarks. iOS 15 adoption hits 30% after 5 weeks since the release The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame. iOS Shopping app...


Boost-game-developers-revenue-with-Kindred-for-Business

Boost game developers revenue with Kindred for Business


Tuesday, October 26, 2021 by

Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX. To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...


App-economy-insights-from-Adjust

App economy insights from Adjust


Tuesday, October 19, 2021 by

Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. ...


App-advertising-models-in-the-future

App advertising models in the future


Wednesday, August 25, 2021 by

Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...


Amazon-location-service-launches

Amazon location service launches


Monday, August 23, 2021 by

Amazon Web Services, Inc. announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications usi...


How-to-get-app-reviews-the-right-way

How to get app reviews the right way


Monday, August 23, 2021 by

You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why? As Apple has ...


Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


Growing-your-gaming-app-by-looking-at-the-data

Growing your gaming app by looking at the data


Tuesday, August 10, 2021 by

The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...


The-impact-of-iOS14-on-digital-advertising

The impact of iOS14 on digital advertising


Tuesday, July 6, 2021 by

The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app). We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...


2-pillars-of-privacy:-the-app-developers-guide

2 pillars of privacy: the app developers guide


Thursday, July 1, 2021 by

Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry. How has iOS 14.5 affected your company?  Developers are taking stock and trying to figure out how the change will ultimately affect their bott...


GameBake-launched-for-developers-to-reach-new-markets-around-the-globe

GameBake launched for developers to reach new markets around the globe


Thursday, May 6, 2021 by

GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe. GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Apple-developer-guidelines-for-iOS-14.5-just-got-real

Apple developer guidelines for iOS 14.5 just got real


Monday, April 26, 2021 by

The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.  We’ve gone back and forth on what opt-in rates migh...


Unity-asset-store-gets-new-AdInMo-SDK

Unity asset store gets new AdInMo SDK


Thursday, March 4, 2021 by

AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services. Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...


Mobile-app-direct-selling-advertisements-is-finally-opening-up

Mobile app direct selling advertisements is finally opening up


Monday, February 1, 2021 by

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...


Mobile-app-growth-and-revenue-to-remain-strong-in-2021

Mobile app growth and revenue to remain strong in 2021


Tuesday, January 5, 2021 by

Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.  Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...


NextNav-releases-a-Unity-plug-in-for-Pinnacle

NextNav releases a Unity plug-in for Pinnacle


Thursday, December 10, 2020 by

NextNav announced the release of a Unity plug-in for its vertical positioning service, Pinnacle, which delivers precise altitude data to unlock 3D experiences for geolocation applications. NextNav’s Unity plug-in makes it easy for developers to integrate vertical location into any application built with the Unity engine, including games, training applications, ind...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


How-to-unlock-mobiles-hidden-data-trove-without-touching-privacy

How to unlock mobiles hidden data trove without touching privacy


Wednesday, October 28, 2020 by

If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...


Apps-selling-data-can-monetize-in-safer-ways

Apps selling data can monetize in safer ways


Wednesday, October 28, 2020 by

Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...


AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


Outbrain-highlights-shift-in-trust-between-social-media-and-consumers

Outbrain highlights shift in trust between social media and consumers


Wednesday, September 2, 2020 by

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...


AudioMob-launches-beta-program-to-better-monetize-games

AudioMob launches beta program to better monetize games


Thursday, July 16, 2020 by

AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands. Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Results-from-2020-Quarterly-Mobile-Index-report

Results from 2020 Quarterly Mobile Index report


Tuesday, May 19, 2020 by

PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...


-The-true-potential-of-blockchain-as-seen-from-Ethan-Beard

The true potential of blockchain as seen from Ethan Beard


Wednesday, May 13, 2020 by

Ripple offers the most advanced blockchain technology for global payments that reaches a trusted, growing network of 300+ financial institutions across 40+ countries and 
six continents. Ripple’s open-source developer platform for money, Xpring, allows both crypto and non-crypto developers to integrate payments into any mobile application—with a wallet, new ...


Resilience-Grant-announced-by-App-Samurai

Resilience Grant announced by App Samurai


Tuesday, May 12, 2020 by

App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic. The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...


Postal.io-redefines-offline-B2B-marketing

Postal.io redefines offline B2B marketing


Tuesday, May 5, 2020 by

Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...


Adjust-hires-Ville-Mikkola-as-Head-of-CAAF

Adjust hires Ville Mikkola as Head of CAAF


Monday, March 23, 2020 by

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...