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Developer news items we found relating to advertising

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AudioMob-launches-beta-program-to-better-monetize-games

AudioMob launches beta program to better monetize games


Thursday, July 16, 2020 by

AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands. Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Results-from-2020-Quarterly-Mobile-Index-report

Results from 2020 Quarterly Mobile Index report


Tuesday, May 19, 2020 by

PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...


-The-true-potential-of-blockchain-as-seen-from-Ethan-Beard

The true potential of blockchain as seen from Ethan Beard


Wednesday, May 13, 2020 by

Ripple offers the most advanced blockchain technology for global payments that reaches a trusted, growing network of 300+ financial institutions across 40+ countries and 
six continents. Ripple’s open-source developer platform for money, Xpring, allows both crypto and non-crypto developers to integrate payments into any mobile application—with a wallet, new ...


Resilience-Grant-announced-by-App-Samurai

Resilience Grant announced by App Samurai


Tuesday, May 12, 2020 by

App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic. The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...


Postal.io-redefines-offline-B2B-marketing

Postal.io redefines offline B2B marketing


Tuesday, May 5, 2020 by

Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...


Adjust-hires-Ville-Mikkola-as-Head-of-CAAF

Adjust hires Ville Mikkola as Head of CAAF


Monday, March 23, 2020 by

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...


Latin-America-loves-business-and-finance-apps-Adjust-study-finds

Latin America loves business and finance apps Adjust study finds


Tuesday, February 25, 2020 by

Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app. This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...


Adjust-to-launch-Control-Center-as-part-of-Automate-Suite

Adjust to launch Control Center as part of Automate Suite


Tuesday, February 18, 2020 by

Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers. Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...


Bill-Kiriakis-And-Silvia-Buermann-get-new-roles-with-Adjust

Bill Kiriakis And Silvia Buermann get new roles with Adjust


Tuesday, January 28, 2020 by

Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce. An e...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


Global-gaming-industry-in-2019

Global gaming industry in 2019


Thursday, January 9, 2020 by

Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


In-game-advertising-extends-beyond-casual-games

In game advertising extends beyond casual games


Tuesday, December 31, 2019 by

The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.  The study, which is based...


Mobile-game-players-earning-big-money

Mobile game players earning big money


Thursday, December 19, 2019 by

The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year. In second place is Randy Pfohl, earning $125,000 from mobile game tournaments. The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...


Measuring-the-impact-of-development-campaigns

Measuring the impact of development campaigns


Tuesday, December 17, 2019 by

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...


SIIA-CODiE-Awards-2020-nominations-are-now-open

SIIA CODiE Awards 2020 nominations are now open


Thursday, November 7, 2019 by

SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17. New categories in 2020 Each year SIIA stakeholders, inc...


MEGAFANS-new-advertising-strategy

MEGAFANS new advertising strategy


Monday, October 14, 2019 by

MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...


InApp-advertising-2019-survey-released

InApp advertising 2019 survey released


Thursday, October 3, 2019 by

Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...


Match.com-gets-sued-by-FTC-for-using-fake-love-interest-ads

Match.com gets sued by FTC for using fake love interest ads


Thursday, September 26, 2019 by

This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com. The agency also al...


How-game-developers-can-drive-more-revenue

How game developers can drive more revenue


Monday, September 23, 2019 by

Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


Create-dapps-on-Hedera-Hashgraph-platform-through-Open-Access-(OA)

Create dapps on Hedera Hashgraph platform through Open Access (OA)


Wednesday, September 18, 2019 by

Hedera Hashgraph, an enterprise-grade public distributed ledger platform, has announced Open Access (OA) to its mainnet beta. OA allows anyone from the general public to create accounts and any developer to build decentralized applications (dapps) on the Hedera Hashgraph platform. With hundreds of developers already building on the network over the last few months ...


Mobile-gaming-industry-benchmarks-offer-fresh-look-on-industry

Mobile gaming industry benchmarks offer fresh look on industry


Wednesday, September 18, 2019 by

Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...


Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


Best-buy-discontinuing-mobile-platform-for-smart-home-devices-

Best buy discontinuing mobile platform for smart home devices


Monday, September 9, 2019 by

Best Buy has announced it is discontinuing its mobile app platform for controlling its Insignia brand of smart home devices. Some of the products include its Insignia smart wall plugs, Wi-Fi light switches, smart camera, and its Wi-Fi freezer. Chris Olson, CEO of The Media TrustIn the post GDPR world, operating an app, not to mention a smart home platform, will be co...


InApp-advertising-prices-are-on-the-rise-says-new-report

InApp advertising prices are on the rise says new report


Wednesday, September 4, 2019 by

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Sprint-5G-phones-include-Hatch-Premium-and-cloud-gaming

Sprint 5G phones include Hatch Premium and cloud gaming


Thursday, August 29, 2019 by

Sprint customers can enjoy instant access to unlimited mobile cloud gaming with Hatch Premium and True Mobile 5G. Hatch, a game-streaming experience specifically designed for mobile 5G networks, will be preloaded on Sprint 5G smartphones. Plus, customers will receive a complimentary three-month subscription to Hatch Premium. Sprint 5G customers will experie...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Advertisers-are-ditching-the-open-market-report-from-PubMatic-says

Advertisers are ditching the open market report from PubMatic says


Thursday, August 22, 2019 by

PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...


Playable-gaming-ads-lands-from-Luna-Labs

Playable gaming ads lands from Luna Labs


Friday, August 2, 2019 by

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.  “Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...


The-future-of-AI-in-advertising-for-mobile-could-be-audiocentric

The future of AI in advertising for mobile could be audiocentric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


Don

Don't sleep on AppAds txt implementation


Thursday, July 11, 2019 by

It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory. So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...