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App Developer Magazine issues we found relating to ad networks


Nov13 Issue: Facebook Vs Mobile Ad Networks

Get the most from your app with incredible how to's and articles in our November 2013 issue which includes articles on Performance Testing, App Loyalty, Platform Choice, Requirements Gathering, and tons of other great tips and articles, along with industry spotlights that will help you maximize profits this holiday season.

ad networks news search results

Developer news items we found relating to ad networks

35 results
IP-blocking-warning-when-preventing-click-fraud

IP blocking warning when preventing click fraud


Friday, July 29, 2022 by

Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals. The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...


How-to-choose-the-right-mobile-ad-network

How to choose the right mobile ad network


Tuesday, July 19, 2022 by

In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.  Working directly with an a...


How-accurate-are-the-self-attributing-network-install-numbers

How accurate are the self attributing network install numbers


Monday, February 14, 2022 by

The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic. What is a Self-Attributing Network? A SAN, or Self-Attributing Network, is an ad network that attributes its tr...


Apple-gaming-studio-predictions-for-2022

Apple gaming studio predictions for 2022


Monday, December 20, 2021 by

If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...


App-Tracking-Transparency-causes-a-shift-in-ad-spending

App Tracking Transparency causes a shift in ad spending


Monday, November 8, 2021 by

The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...


App-economy-insights-from-Adjust

App economy insights from Adjust


Tuesday, October 19, 2021 by

Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. ...


Header-bidding-questions-answered-by-AdColony

Header bidding questions answered by AdColony


Wednesday, August 18, 2021 by

In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding. Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...


How-to-attract-more-brand-spending-in-your-apps

How to attract more brand spending in your apps


Friday, April 30, 2021 by

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...


Adjust-hires-Ville-Mikkola-as-Head-of-CAAF

Adjust hires Ville Mikkola as Head of CAAF


Monday, March 23, 2020 by

Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.  Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...


Evolution-of-Infrastructure-as-a-Service

Evolution of Infrastructure as a Service


Thursday, February 20, 2020 by

Infrastructure-as-a-Service (IaaS) has changed the world. In the past, a company had to invest time and resources into building and operating its own servers. So much effort went into maintaining infrastructure, that little time remained for focusing on the company mission. IaaS changed all that. Today, a provider like AWS will build the server farm. A software company ...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Creating-apps-that-work-without-the-Internet

Creating apps that work without the Internet


Friday, May 3, 2019 by

We've become a bit lazy in the United States when it comes to developing apps. It's nothing for us to stuff in a healthy dose of remote content downloads for our games, mobile ad networks for our full-screen videos, analytics so we can track user activity, and other fat-pipe code that works well in the land of gigabit connections. But did you know that a...


Publishing-mobile-games-with-Gismart-now-possible

Publishing mobile games with Gismart now possible


Wednesday, March 13, 2019 by

Gismart has added an investment program for mobile app startups to its already established publishing unit. In addition to developing and publishing its own titles, Gismart also acts as a strategic partner for aspiring indie developers. The newly launched investment program highlights Gismart’s commitment to helping independent developers bring their titles to mar...


How-the-US-Government-shutdown-could-effect-your-app

How the US Government shutdown could effect your app


Friday, January 11, 2019 by

The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Mobile-game-developers-get-another-playable-ads-platform-choice

Mobile game developers get another playable ads platform choice


Thursday, August 16, 2018 by

A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders. “Synative is reinventing the way mobile game developers design and create p...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Another-mobile-ad-serving-platform-updates-for-GDPR-compliancy

Another mobile ad serving platform updates for GDPR compliancy


Wednesday, May 16, 2018 by

The GDPR deadlone is looming and mobile ad networks are scrambling to get their SDK's updated to stay legal. MoPub has just announced that their SDK v5.0 now includes several new improvements and bug fixes for iOS, Android, and Unity. This includes the important updates that are required to obtain consent from users in the European Economic Area (EEA), the United K...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


Apple-search-ads-is-taking-a-big-bite-of-the-market

Apple search ads is taking a big bite of the market


Thursday, October 26, 2017 by

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...


How-iOS-11-will-hurt-developer-revenue

How iOS 11 will hurt developer revenue


Tuesday, October 10, 2017 by

With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Four-privacy-questions-every-developer-needs-to-answer

Four privacy questions every developer needs to answer


Wednesday, September 13, 2017 by

Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi...


Fighting-mobile-ad-fraud-with-new-Active-Protect-program

Fighting mobile ad fraud with new Active Protect program


Wednesday, July 26, 2017 by

A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...


Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


Zombie-apps-in-the-Google-Play-Store

Zombie apps in the Google Play Store


Friday, July 14, 2017 by

Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...


How-mobile-video-load-time-affects-ad-delivery

How mobile video load time affects ad delivery


Monday, June 19, 2017 by

Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...


New-ad-exchange-auction-platform-from-Appodeal-launches-

New ad exchange auction platform from Appodeal launches


Wednesday, June 14, 2017 by

Appodeal​, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources.  The ad exchange is a platform which buys and s...


AppsFlyer-releases-Active-Fraud-Insights-2.0

AppsFlyer releases Active Fraud Insights 2.0


Monday, May 29, 2017 by

AppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of...


VPNs-will-not-protect-your-privacy-but-this-might

VPNs will not protect your privacy but this might


Monday, April 10, 2017 by

Editors note: Guest submission by Shaun Murphy, CEO of sndrCongress repealed FCC privacy regulations, set by Obama’s administration, that required Internet Service Provider’s (ISP’s) to obtain affirmative consent from customers before storing and using personal data for any purpose. This revelation has raised privacy concerns among consumers, and has sparked a debate of...