Publishing mobile games with Gismart now possible

Gismart has added an investment program for mobile app startups to its already established publishing unit. In addition to developing and publishing its own titles, Gismart also acts as a strategic partner for aspiring indie developers. The newly launched investment program highlights Gismart’s commitment to helping independent developers bring their titles to market more quickly, and easily.

Gismart will be providing an investment of up to $1 million, on a case-by-case basis to selected developers across a wide range of product categories.

“Gismart is looking to source and invest in world-class talent and dedicated mobile app development teams,” stated Dmitri Lipnitsky, CEO and Co-founder at Gismart. “The success of a product, from early development through to release and beyond, is dependent on the professionalism, hard work and competence of the teams involved. We make our investment decisions based on an in-depth evaluation of the teams behind the project as well as the project itself.”

Gismart will be providing more than just financial support to its partners, they will be sharing their expertise in product management, marketing, and growth, as well as assistance with administrative and legal matters. The company is interested in mobile projects in the fields of hyper-casual games, music, entertainment, education, health and more. The company already has successful experience in investing and working with teams using a similar model.

In 2018, Gismart partnered with Appodeal to publish a range of titles. The ongoing partnership includes the publishing of both casual and hyper-casual games, alongside a range of music, entertainment and utility apps. The companies continue to help developers by granting them access to Appodeal's extensive ad networks, as well as Gismart's expertise and resources in user and monetization models.

Gismart's product portfolio, which includes the likes of Beat Maker Go, Piano Crush,  WeDrum, Guitar Play, Karaoke Face, DoubleTune, Hello Piano, Beat Maker Star, and others, has reached over 350 million downloads with more than 17 million active users monthly.

“2018 was the year we experienced significant month-over-month growth in both audience and revenue,” said Lana Meisak, VP of Marketing & Business Development at Gismart. “We attribute this growth to the release of new titles, and the overall optimization of our marketing and partnership strategy. We will continue re-investing our profits into product development, partnerships, investments and marketing initiatives - with the ultimate goal of maintaining business growth.”