How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
Akatsuki launches new office in LA
Wednesday, October 4, 2017 by Christian Hargrave
Japanese mobile gaming company Akatsuki Inc. has launched a far-reaching Los Angeles based entertainment production company to develop, finance and produce feature films and content across all platforms for the global marketplace.The self-financed company will initially focus on developing strategic partnerships between Hollywood and Japanese companies to acquire, devel...
Freemium sales tips from an expert in SaaS
Wednesday, September 20, 2017 by Chris Rothstein
Does the no-sales-team approach really work? Many organizations have relied on the "viral" nature of their products to scale their businesses, all supposedly without a sales team. But there is something these multi-billion dollar companies aren't telling you - all-star sales teams sit at the core of their success.Freemium has been billed as a way to generate new revenue...
What the iPhone X and iOS 11 mean to app developers
Tuesday, September 12, 2017 by Richard Harris
The excitement of Apple launch day always reminds me of the Willy Wonka “opening of the gates”, you know - where the public gets a peek inside Apple's secret factory for a brief moment. But this year the Apple event feels a bit different. Maybe it’s the recent leaks, maybe it’s because we all know Apple is facing a ceiling of innovation they have to punch through - and ...
Building a viral app platform
Monday, August 28, 2017 by Richard Harris
With the 1 year anniversary of Pokemon Go fresh in our minds, it's fair to wonder why more mobile games have not reached the same level of success. Many have made an initial splash but failed to maintain the momentum necessary to achieve viral status. One notable exception is Trivia Crack. Since it's release in 2013, the mobile gaming sensation has been downloaded more ...
Everything you need to know about DBaaS
Tuesday, August 15, 2017 by Richard Harris
With any business, there comes a constant string of decisions a start-up founder, CTO, or small business owner must make to assure that the technologies they manage are being utilized to their fullest potential. Managing such technologies may have been difficult in the past, but in today's cloud environments, which provide virtually limitless capabilities, the burden is...
Why apps with subscription models are taking over
Monday, July 24, 2017 by Mark Loranger
Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...
The smart home effect on IIoT facilities
Wednesday, May 10, 2017 by Saar Yoskovitz
The backbone of many science fiction plots just a few short years ago - smart machines, homes and cities - are now all around us thanks to the Internet of Things (IoT). Fitbits track and analyze physical attributes from stairs climbed to quality of sleep. By simply saying “Alexa,” Amazon Echo can deliver you with today’s weather forecast or play your favorite music as y...
Experience severe weather in VR with new app from AccuWeather
Tuesday, March 21, 2017 by Richard Harris
AccuWeather announced the launch of the new virtual reality application, AccuWeather - Weather for Life for Samsung Gear VR, allowing users to and interact with exclusive 360-degree video content, weather information, and updates in revolutionary new ways. The new app gives users an additional platform to access the most personalized, localized weather information. ...
Features to include in your social media app
Monday, February 6, 2017 by Nick Swenson
When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the...
5 App Tech Lessons We Can Learn From Pokemon Go
Thursday, August 18, 2016 by Charles Edge
Pokémon Go has taken the country by storm. Players roam the streets like zombies and even crash their car into trees, just… to… catch… that… one… little… Pidgey. While it’s easy to see this craze as just another fad -Macarena or Gangnam Style anyone? -Pokémon Go is yielding important lessons about technology. Here are 5 that I came up with.You can’t plan for viral Since...
Turning Viral Apps into Sustainable Businesses
Wednesday, February 10, 2016 by Joao Filipe Santos
You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Mobile Application Usage Continues to Redefine Performance
Friday, October 2, 2015 by Joe Schulz
With both mobile device usage and user expectations continuing to escalate, application performance is becoming more important than ever. At the same time, the complexity of the devices themselves, paired with rising security precautions that are locking users out of public Wi-Fi networks, are making it more challenging for developers to ensure consistent performance un...
What CEO and CFO Should Know About Digital Transformation
Friday, September 11, 2015 by Anatoly Belaychuk
When it comes to technology, Digital Transformation is probably the hottest topic at corporate boardrooms today.Why so? Mobile, social, cloud and big data aren’t that new; Google Trends shows that they have passed the peak. Yet Digital Transformation often associated with these components doubles in popularity each year. Before talking about “T” in DT, let’s clarif...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
How To Get Mobile Game Downloads With Little Marketing
Tuesday, October 14, 2014 by Dmitry Terekhin
The mobile gaming market has become increasingly competitive over time, with rising costs of user acquisition making it difficult to build a successful business capable of monetizing. As independent developers and publishers, we’ve managed to achieve enormous success for our games through word-of-mouth alone. We spend very little on marketing, and limit our calls t...
The Tug of War Between Responsive and Native Design
Friday, September 19, 2014 by Sawyer Bateman
Let me start by saying there will always be tension between native and responsive design. As long as native operating systems are pushing the bounds of what's possible on a specific device, there will be responsive apps trying to keep up with that functionality. However, deciding what's best for your business or project isn't so simple as picking the best technology.&nb...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
Kii Introduces Beta Launch of KiiReferral for iOS Mobile App and Game User Acquisition
Wednesday, July 16, 2014 by Richard Harris
Kii has launched the beta release of its new KiiReferral for iOS framework. The new release is an extension to Kii’s backend platform, giving mobile app developers the ability to add social sharing and referral tracking to their apps.The KiiReferral framework and SDK helps developers increase downloads by making apps more viral among social media users. For ex...
The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers
Thursday, July 3, 2014 by Filipa Oliveira
Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...
Midverse Promotes New Viral Game App User Acquisition Channel AppViral
Saturday, June 21, 2014 by Stuart Parkerson
Midverse Studios has launched AppViral which has been designed to give developers access to a new viral user acquisition channel. The new AppViral platform provides additional functionality for Midverse’s AppEngage Network, which allows developers to reward users with in-game currency when their friends accept their invites to try the game they’re curren...
Five Solutions for Common App Development Challenges
Friday, June 6, 2014 by Stefano Sassu
Mobile use among consumers is growing exponentially. Hardware and operating systems aside, new applications are hitting the market every day for everything from commerce and gaming, to utilities and health and fitness. The playing field is wide open for developers of all shapes and sizes, but with it, comes steep competition and common pitfalls that can mean the di...
New NEX Band “Modular Wearable” SDK and API Released
Wednesday, May 14, 2014 by Richard Harris
It’s not often that we have trouble explaining something, we deal with such a diverse amount of technology that whatever comes along, we feel we have a good grasp on the concept.Not so with Canadian based Mighty Cast’s new offering. The company has released an SDK and API for its new NEX Band, what it is calling a “modular wearable.” The NEX Band uses intercha...
Trends That Will Drive HTML5 This Year
Monday, March 3, 2014 by Robert Grossberg
2014 promises to be a big year for HTML5 mobile games. As
the CEO of a NYC-based mobile web game distribution company, I see three trends
application developers should look for this year that will drive the HTML5
Trend Number 1:
HTML5-based mobile web app demand will skyrocket
There is a growing set of HTML5 app stores that are all
Using Social Media to Promote Your Mobile App
Thursday, January 9, 2014 by Patrick Cruz
Mobile apps today is what laptop computers were only a few
years ago. More than half of Americans
own a smartphone, and it’s widely projected that mobile traffic will succeed
desktop traffic in 2014. As more users
harness the power of mobile and appoint mobile apps for everyday entertainment,
information, and utility, the overflow of apps is not only ubiquitous, ...
Can You Afford $247 Million For User Mobile Acquisition
Thursday, November 14, 2013 by Matt Palmer
If you have the budget like Zynga, who reportedly spent $247
Million on their marketing and user acquisition efforts last year, great, all
the power to you. But if you're like the rest of the 99% of developers out
there, don't despair, there's more than one way to skin a cat when it comes to
getting your app noticed and getting installs.
But more on
Assets for App Creation: Leveraging Visual and Audio Resources for App Developers
Thursday, September 19, 2013 by Ron Beaman
When it comes to software development, there are two sides of the creative coin, artistic creativity and technical creativity. Visual design and in some cases audio expertise dominate one side of the coin with skilled graphic designers and artists who design from an aesthetic point of view. On the other side of the coin, you have the programmers and software engineers, ...
Eight Elements To A Successful Game
Sunday, August 4, 2013 by Carlos Icaza
I get to see a lot of your great games all the way from inception to being released on the App Store and/orAndroid Market by working at Lanica.A lot of you send me your games to figure out a problem here and there, or ask me questions about how to do XYZ or this-and-that. Some of you send me assets without blinking; other of you are reluctant to send me your assets...