user retention

user retention news search results

Developer news items we found relating to user retention

35 results
Making-mini-games-for-WeChat

Making mini games for WeChat's platform now possible


Tuesday, March 26, 2019 by

WeChat is now opening up its newest and powerful Mini Games platform, enabling game developers around the world to create hit games on WeChat’s unique ecosystem. Here are the proof points: The Mini Games platform has grown to more than 400 million monthly active users. The 7-day user retention rate of some the most popular Mini Games has already rockete...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


Engaging-mobile-app-users-with-Flurry-Push

Engaging mobile app users with Flurry Push


Monday, May 21, 2018 by

Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


For-gaming-companies-data-unification-is-critical

For gaming companies data unification is critical


Monday, March 19, 2018 by

When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...


Why-your-app-is-getting-uninstalled-and-how-to-prevent-it

Why your app is getting uninstalled and how to prevent it


Wednesday, November 22, 2017 by

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...


RAD-platform-by-WaveMaker-udpates

RAD platform by WaveMaker udpates


Monday, September 25, 2017 by

WaveMaker, Inc. has announced its latest software upgrade, WaveMaker 9. 55 percent of visitors spend less than 15 seconds on a website, user-experience-driven engagement becomes extremely crucial. That’s why the WaveMaker 9 upgrade focuses on a simplified and friendly first-time user experience.The upgrade comes with video tutorials and tool run-throughs that onboard fe...


Building-a-viral-app-platform

Building a viral app platform


Monday, August 28, 2017 by

With the 1 year anniversary of Pokemon Go fresh in our minds, it's fair to wonder why more mobile games have not reached the same level of success. Many have made an initial splash but failed to maintain the momentum necessary to achieve viral status. One notable exception is Trivia Crack. Since it's release in 2013, the mobile gaming sensation has been downloaded more ...


Slow-apps-and-websites-can-ruin-your-reputation

Slow apps and websites can ruin your reputation


Tuesday, August 22, 2017 by

App and web users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica. In a clear call to action for organizations around the world, Apica's survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago. Apica conducted the survey among internet users in the UK...


Study-finds-Android-outperforms-iOS-in-user-reaction-time-for-push-alerts-

Study finds Android outperforms iOS in user reaction time for push alerts


Monday, June 26, 2017 by

Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...


Tap-to-Print:-Android-App-Challenge

Tap to Print: Android App Challenge


Thursday, June 22, 2017 by

Add print to your app by July 12th for guaranteed prizes!Android developers, want a reward for boosting your app(s)? Mopria is awarding devs who give their app the useful function of mobile printing.The ability to print is a great tool for your app; it can increase your user retention, spike in-app purchases, and enhance your usability.Take part in the Tap to Print Chal...


Why-brands-will-pay-top-dollar-for-your-in-app-inventory

Why brands will pay top dollar for your in-app inventory


Thursday, June 8, 2017 by

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...


Mavin-says-that-social-media-is-an-untapped-user-engagement-tool

Mavin says that social media is an untapped user engagement tool


Friday, May 26, 2017 by

In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...


How-animated-GIFs-have-evolved-into-a-messaging-staple-after-30-years

How animated GIFs have evolved into a messaging staple after 30 years


Monday, May 8, 2017 by

As short mobile messages come to dominate our daily communications - with friends, family and coworkers - many find it increasingly difficult to effectively get their point across. Typing everything out is annoying. Emojis no longer cut it. And the tone often gets lost. Tenor is creating a new visual language that solves this problem, empowering people to express their ...


How-to-earn-more-revenue-from-your-Android-apps

How to earn more revenue from your Android apps


Wednesday, May 3, 2017 by

When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...


BICS-enters-agreement-to-acquire-TeleSign

BICS enters agreement to acquire TeleSign


Wednesday, April 26, 2017 by

BICS, a provider of international wholesale connectivity and interoperability services, has announced it has entered a definitive agreement to acquire privately held TeleSign Corporation, a United States company active in the provision of authentication and mobile identity services to Internet and digital service providers, for $230 million. The acquisition will create ...


OutSystems-low-code-platform-gets-a-Forrester-nod-of-approval

OutSystems low-code platform gets a Forrester nod of approval


Friday, March 31, 2017 by

OutSystems, a platform for low-code application development, has been recognized as a Leader in The Forrester WaveTM: Mobile Low-Code Development Platforms, Q1 2017.In one of the most comprehensive assessments of the low-code mobile development market, Forrester identified the 11 most significant vendors and evaluated them based on a rigorous 24-point evaluation. The re...


How-to-help-push-alerts-not-seem-so-pushy!

How to help push alerts not seem so pushy!


Wednesday, March 29, 2017 by

Editors note: Guest submission from Sunil Thomas, CEO of CleverTap   Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...


Insights-on-push-alert-frequency-to-improve-new-app-user-retention

Insights on push alert frequency to improve new app user retention


Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...


How-to-increase-app-revenue-by-using-analytics

How to increase app revenue by using analytics


Wednesday, March 1, 2017 by

Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...


It

It's getting cheaper to buy installs but users don't stick around says Fiksu


Wednesday, March 1, 2017 by

January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices....


Increase-user-engagement-with-emojis-inside-push-alerts

Increase user engagement with emojis inside push alerts


Tuesday, February 28, 2017 by

Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...


Strategies-for-mobile-app-re-engagement

Strategies for mobile app re-engagement


Wednesday, February 22, 2017 by

AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user e...


Hersch-Games-opens-up-about-EyeCons

Hersch Games opens up about EyeCons


Wednesday, November 23, 2016 by

EyeCons is a new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through an interactive digital experience that gives users the opportunity to win offline prizes as they play. The platform enables brands to identify unique content and prize opportunities customized for each player while on the backend,...


AdTrial:-The-new-playable-ad-format-from-Playdigious

AdTrial: The new playable ad format from Playdigious


Wednesday, October 19, 2016 by

Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale.  Equally, ...


Amplitude-finds-user-retention-actually-much-higher-than-industry-averages

Amplitude finds user retention actually much higher than industry averages


Wednesday, October 12, 2016 by

Product analytics company Amplitude recently surpassed tracking and processing over 1 trillion user actions. From their customer data, Amplitude released surprising findings about one of the industry’s most important growth metrics: user retention.   The analysis revealed that many app developers and entrepreneurs might be significantly underestimating thei...


4-steps-to-mobile-app-engagement-for-developers

4 steps to mobile app engagement for developers


Friday, October 7, 2016 by

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...


CrossInstall-Chats-With-Us-About-Playable-Ads-for-Mobile-Apps

CrossInstall Chats With Us About Playable Ads for Mobile Apps


Wednesday, September 28, 2016 by

We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...


Apps-with-Haptic-Effects-Are-More-Engaging-Says-Immersion,-Maker-of-TouchSense-SDK

Apps with Haptic Effects Are More Engaging Says Immersion, Maker of TouchSense SDK


Wednesday, September 28, 2016 by

How do you make your app or game stand out in the Google Play Store? Immersion claims that implementing haptic effects creates a more engaging experience for your users, resulting in longer time spent within in the app and high user retention! Mobile games that have included Immersion’s TouchSense Technology have seen 20% higher user retention and 24% more revenue per i...


ironSource-Launches-Ad-Engagement-Intelligence-to-Help-Improve-Engagement

ironSource Launches Ad Engagement Intelligence to Help Improve Engagement


Friday, September 23, 2016 by

ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...


What-OtherLevels-Says-Can-Boost-Engagement-and-Retention-of-Your-Software

What OtherLevels Says Can Boost Engagement and Retention of Your Software


Thursday, September 22, 2016 by

Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....


App-Annie-Launches-New-App-Monetization-and-Marketing-Intelligence-Offering

App Annie Launches New App Monetization and Marketing Intelligence Offering


Wednesday, August 3, 2016 by

App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...