Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Austin Harris
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
The ...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
More rewarded mobile ads = higher user engagement
Thursday, April 19, 2018 by Richard Harris
Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...
AR mobile ads for games launched by ironSource
Monday, November 20, 2017 by Richard Harris
ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
New study finds consumers prefer optingin to mobile ads
Wednesday, January 18, 2017 by Richard Harris
Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Austin Harris
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
Google Play, Mobile Ads and AdBlocking: The Macro View
Tuesday, July 19, 2016 by Janis Zech
Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
Playable Mobile Ads with Rewards Platform Launched By mNectar
Tuesday, April 26, 2016 by Richard Harris
App monetization provider mNectar has launched a rewarded playable mobile ad platform that encourages users to sample mobile games and apps without a download in exchange for perks. The rewarded playable ads compensate users for mobile ad engagement, allowing users the opportunity to opt-in and ‘test drive’ another game or app, and in the process, earn perks that l...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
Facebook Now Offering Bandwidth Targeting for Mobile Ads
Thursday, August 28, 2014 by Richard Harris
Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...
Using Location Analytics To Help Target Mobile Ads = More Money
Thursday, August 21, 2014 by Stuart Parkerson
Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...
Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads
Thursday, July 24, 2014 by Richard Harris
The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone). With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...
Google Play Services 4.4 Offers New Features in Maps, Location, Games Services, Mobile Ads, and Wallet API
Thursday, May 8, 2014 by Richard Harris
The latest release of Google Play Services includes a number of updates, including an enhancement to Maps with the introduction of Street View, as well as new features in Location, Games Services, Mobile Ads, and Wallet API.What’s new in of Google Play services release 4.4:Google Maps Android APIDevelopers can now embed Street View imagery into an activity, enabling use...
Adtiles Motion Ads Looks to Shake Up Native Mobile Ads
Wednesday, January 29, 2014 by Stuart Parkerson
Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...
Google Play Services 4.1 Provides App Developers With Enhances to Game Apps, Android SDK Access, Mobile Ads, and Google Drive API
Tuesday, January 14, 2014 by Stuart Parkerson
Google Play Services 4.1 has launched and it includes a number of enhancements including new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into apps. This update also improves battery life for all users with Google Location Reporting enabled. Once the rollout has completed, developers will be able to download the SDK u...
Goodby Flash Ads: Flite Introduces New Web Based HTML5 Design Tool for Building Mobile Ads
Wednesday, November 13, 2013 by Richard Harris
Goodbye Flash, hello HTML5. So says Flite, a multi-screen advertising company, who has introduced Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens.
According to the company, when compared with competitive offerings, Design Studio HTML5 has an easier to use UI, a straightforward installation and trafficking of HTML5 ...
Most Mobile Ads Are Clicked On Monday or Sunday At 6PM
Thursday, October 24, 2013 by Richard Harris
PapayaMobile’s AppFlood mobile ad platform reveals which time people are most likely to click on ads during the dayAppFlood dug through 300 million mobile ad impressions in the United States in order to discover which days and times people are most active on their mobile phones – thus, the most effective for mobile ad click-throughs. The full article with graphs is post...
Amazon Launches It's Own Mobile Ads API
Sunday, July 28, 2013 by Richard Harris
Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.Amazon says it's eCPM has increased 30% since the beta launch in March, and early adopters such as Games2Win are reporting that the Amazon Mobile Ads API h...
Introducing the Amazon Mobile Ads API (Beta)
Monday, March 4, 2013 by Richard Harris
Amazon developers rejoice, they have now taken the next step to help you make more money!Announcing the Amazon Mobile Ads API, now available in beta. The Amazon Mobile Ads API is an in-app display advertising monetization solution, which offers: A great monetization opportunity with competitive eCPMHigh-quality ads from Amazon and brand advertisers such as Duracel...
Are mobile ads CPMs on the rise
Tuesday, January 22, 2013 by Richard Harris
According to MoPub mobile ads overall have seen a pretty dramatic increase in CPM's over the last 2 months for Android, but iOS developers still win in revenue for cost-per-click ads.The device yielding the highest CPM is the iPad - which attracts large volume advertisers.The reasons are yet unknown but it's encouraging news for those developers still mon...
Did mobile ads help Obama get re elected
Tuesday, December 18, 2012 by Richard Harris
It's no surprise to know the Obama campaign spent millions of dollars on mobile advertising during the election this past November, but Shannon Lee - who is the campaigns digital lead says the ads definitely helped them win the office.They really narrowed down their audience too, they targeted young, female and Hispanic voters in Ohio, Michigan, Nevada, Iowa, Florida an...
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