1. https://appdevelopermagazine.com/monetize
  2. https://appdevelopermagazine.com/did-mobile-ads-help-obama-get-re-elected/
12/18/2012 8:07:20 PM
Did mobile ads help Obama get re elected
\news_old\files\Screen Shot 2012-12-18 at 8.07.26 PM-20121218-200736.png
App Developer Magazine
Did mobile ads help Obama get re elected


Did mobile ads help Obama get re elected

Tuesday, December 18, 2012

Richard Harris Richard Harris

It's no surprise to know the Obama campaign spent millions of dollars on mobile advertising during the election this past November, but Shannon Lee - who is the campaigns digital lead says the ads definitely helped them win the office.

They really narrowed down their audience too, they targeted young, female and Hispanic voters in Ohio, Michigan, Nevada, Iowa, Florida and Colorado, appearing via mobile properties owned by major regional news outlets such as the Cincinnati Enquirer, Detroit Free Press, Las Vegas Review-Journal, Des Moines Register, Miami Herald and Denver Post. The Obama digital team also bought ads directly from CNN, The Weather Channel, Associated Press and Pandora, leveraging through those publishers' mobile apps.

Read more: http://www.adweek.com/news/technology/heres-one-ad...

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.


  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here