12/18/2012 8:07:20 PM
Did mobile ads help Obama get re elected
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App Developer Magazine

Did mobile ads help Obama get re elected



Richard Harris Richard Harris in Monetize Tuesday, December 18, 2012
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It's no surprise to know the Obama campaign spent millions of dollars on mobile advertising during the election this past November, but Shannon Lee - who is the campaigns digital lead says the ads definitely helped them win the office.

They really narrowed down their audience too, they targeted young, female and Hispanic voters in Ohio, Michigan, Nevada, Iowa, Florida and Colorado, appearing via mobile properties owned by major regional news outlets such as the Cincinnati Enquirer, Detroit Free Press, Las Vegas Review-Journal, Des Moines Register, Miami Herald and Denver Post. The Obama digital team also bought ads directly from CNN, The Weather Channel, Associated Press and Pandora, leveraging through those publishers' mobile apps.




Read more: http://www.adweek.com/news/technology/heres-one-ad...