12/18/2012 8:07:20 PM
Did mobile ads help Obama get re elected
https://appdevelopermagazine.com/news_old/files/Screen Shot 2012-12-18 at 8.07.26 PM-20121218-200736.png
App Developer Magazine

Did mobile ads help Obama get re elected



Richard Harris Richard Harris in Monetize Tuesday, December 18, 2012
633

It's no surprise to know the Obama campaign spent millions of dollars on mobile advertising during the election this past November, but Shannon Lee - who is the campaigns digital lead says the ads definitely helped them win the office.

They really narrowed down their audience too, they targeted young, female and Hispanic voters in Ohio, Michigan, Nevada, Iowa, Florida and Colorado, appearing via mobile properties owned by major regional news outlets such as the Cincinnati Enquirer, Detroit Free Press, Las Vegas Review-Journal, Des Moines Register, Miami Herald and Denver Post. The Obama digital team also bought ads directly from CNN, The Weather Channel, Associated Press and Pandora, leveraging through those publishers' mobile apps.



Read more: http://www.adweek.com/news/technology/heres-one-ad...

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.