Huawei brings HMS Developments to MWC 2022
Tuesday, March 8, 2022 by Richard Harris
At this year's MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses.
Focusing on its mission to help developers achieve business success, Huawei d...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A
Wednesday, August 23, 2017 by Richard Harris
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...
Avocarrot Unified SSP for mobile is launched from Glispa
Monday, July 17, 2017 by Richard Harris
Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...
SpotX has released support for DigiTrust in its Direct AdOS
Tuesday, July 4, 2017 by Austin Harris
Video ad serving platform, SpotX, has released support for DigiTrust in its Direct AdOS, used by broadcasters and digital media owners. By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The...
AOL launches Smart Yield beta
Monday, June 5, 2017 by Richard Harris
AOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
ironSource now includes AdMob in their mediation network
Tuesday, March 7, 2017 by Austin Harris
ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
Why selfdiscovery is the hottest customer service tool right now
Friday, January 27, 2017 by James Ramey
Remember the days when the only way to get information about a product in a store was to ask an employee, or when you would have to call a customer service hotline to ask questions about a product you purchased? Those days may soon be distant memories to most shoppers and some younger generations may have never even had to do it.The consumers of today are tech-savvy, do...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
Enhance by FGL now features Appodeal support
Tuesday, November 15, 2016 by Richard Harris
Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their comp...
Pixalate and Beachfront bring transparency to mobile world
Wednesday, October 12, 2016 by Richard Harris
Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit...
Apple developer patents, hacks, and iOS 10 oh my! October issue lands
Saturday, October 1, 2016 by Richard Harris
It’s hard to believe - but fall is upon us and 2017 is right around the corner. October always ushers in the feeling of campfires, fall-festivals, and what the flip and I going to do with my apps for the holiday season coming up!
Not to worry everyone - our October issue is here, and it’s over 90 pages of industry news, tips, and articles ...
CrossInstall Chats With Us About Playable Ads for Mobile Apps
Wednesday, September 28, 2016 by Richard Harris
We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
Media Buyers Have a New Option With Matomy's Launch of MyDSP
Wednesday, September 7, 2016 by Richard Harris
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
Matomy Media Creates New mtmy Mobile Advertising Agency
Thursday, July 28, 2016 by Richard Harris
The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
The Impact of Mobile Programmatic Advertising in 2016
Monday, January 25, 2016 by Richard Harris
As more brands continue to shift their advertising investment into mobile, the impact of programmatic trading will also grow as marketers continue to depend upon the technology to reach their target audiences. Tim Koschella, CEO and Co-Founder of AppLift, recently provided his insight what to expect for mobile programmatic in 2016.Koschell has broad expertise in interna...
Latest Manage InApp Advertising SDK Optimized for iOS 9
Wednesday, September 30, 2015 by Richard Harris
In-app advertising platform Manage has released the latest version of its SDK (v.3.3) which has been optimized for iOS 9. It also extends an app publishers’ ability to serve and monetize in-app ads, including video and new Multi-Image ad units. The latest release cuts the size of the SDK by as much as 35 percent.The updated SDK provides access to Manage’s mobile supply-...
Renesas Electronics Offers New IoT Platform
Tuesday, June 23, 2015 by Stuart Parkerson
Renesas Electronics, a supplier of semiconductor solutions, is throwing its hat into the IoT fray with its new Renesas Synergy Platform, a new offering designed to allow embedded systems engineers to start product development at the API level, giving them more time to design features. The platform should be generally available in Q4 2015.“Engineering teams used to spend...
Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform
Friday, May 29, 2015 by Richard Harris
Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
Thursday, February 12, 2015 by Stuart Parkerson
Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.Metamarkets will utilize Factual's Geopulse Platform t...
Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage
Wednesday, September 24, 2014 by Stuart Parkerson
Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...
Smaato Offers Beta Dynamic Demand Mobile Ad Server
Wednesday, July 23, 2014 by Stuart Parkerson
Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...
PubNative Launches Native Advertising Platform Accessible Through an API
Wednesday, July 9, 2014 by Richard Harris
PubNative has announced the availability of its new native advertising platform, which provides a supply-side platform (SSP) that can be accessed by developers through an API instead of through the integration of an SDK. The company also has announced a recent investment from AppLift. Through the PubNative platform’s API, publishers can request over 20 adverti...
Airpush and OpenX Launches AirX, a New Private Mobile Ad Exchange
Monday, February 10, 2014 by Stuart Parkerson
Airpush and OpenX have announced a partnership to launch AirX, a new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.With the combination of Airpush’s scal...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
Weekly Roundup: New iPhone Arrives, Lagoa and 3DTin, Vision Mobile Report, Nokia Create Contest, and Jolla Sailfish
Saturday, September 21, 2013 by Richard Harris
Top Stories for the week of 9/21/2013Assets for App Creation: Leveraging Visual and Audio Resources for App DevelopersWhen it comes to software development, there are two sides of the creative coin, artistic creativity and technical creativity. Visual design and in some cases audio expertise dominate one side of the coin with skilled graphic designers and artists who de...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
Placecast Debuts Location Based Mobile DSP
Thursday, September 12, 2013 by Richard Harris
App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP).
With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...
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