Marketing & Promotion
Why selfdiscovery is the hottest customer service tool right now
Friday, January 27, 2017
|
James Ramey |
Remember the days when the only way to get information about a product in a store was to ask an employee, or when you would have to call a customer service hotline to ask questions about a product you purchased? Those days may soon be distant memories to most shoppers and some younger generations may have never even had to do it.
The consumers of today are tech-savvy, do-it-yourself people. According to a recent survey, 36 percent of consumers now prefer using self-service customer service tools rather than traditional customer service agents. The way consumers shop is changing and brands should be aware of the new tools and trends at hand.
It used to be that if a customer had questions while shopping, or a problem after they made their purchase, they would ask a sales associate in the store or call the customer service phone number. Now, customers are seeking alternate ways to get their answers. Customers can simply look up the answers to their questions, compare prices and get other useful information from their mobile devices or laptop computers. This growing trend of consumer self-sufficiency is why brands are looking at revamping their customer service departments and overall customer experience strategies in 2017.
This change in consumer behavior is a natural progression. As technology becomes more readily available in the shoppers’ everyday lives, the need for one-on-one communication with customer service and sales personnel will evolve into different formats. Digital customer service options are more efficient, easier to access and provide a faster response time for customers.
There are a few different tools that are behind this growth in popularity of self-service customer service techniques. Perhaps some of the most popular are artificial intelligence (AI) and self-discovery methods.
AI, in the form of chatbots and other tools, is helping bridge the gap in customer-brand communications. By allowing customers to engage with a brand via SMS messaging, social media messaging and live chat options on a brand’s website, customers can quickly and easily get their questions answered without the complications of sending emails and waiting on hold on a customer care hotline.
Self-service is another rapidly growing customer care trend among shoppers. Self-discovery tools such as interactive tutorials, adaptive FAQ’s, interactive guides and videos contain the simple, DIY answers that customers are looking for. These tools allow the customer to solve most of their problems themselves, putting the power back into the customer’s hands.
Putting these trendy tools to work can be as simple or complex as a brand or retailer wants. The easiest way to get the ball rolling would be to make interactive guides and adaptive FAQ’s for common customer problems and questions. These tools can help customers by providing answer to questions that other customers have previously asked and showing users step-by-step how they can reach a common goal. Other tools such as interactive tutorials and videos can also aid customers in their customer car journey by visually showing them how to resolve a problem.
These tools and technologies are the next big things in the world of customer service. Help your customers help themselves by leveraging the power of the self-service customer care.
This content is made possible by a guest author, or sponsor; it is not written by and does not necessarily reflect the views of App Developer Magazine's editorial staff.
The consumers of today are tech-savvy, do-it-yourself people. According to a recent survey, 36 percent of consumers now prefer using self-service customer service tools rather than traditional customer service agents. The way consumers shop is changing and brands should be aware of the new tools and trends at hand.
How Shopping and Customer Service is Changing
It used to be that if a customer had questions while shopping, or a problem after they made their purchase, they would ask a sales associate in the store or call the customer service phone number. Now, customers are seeking alternate ways to get their answers. Customers can simply look up the answers to their questions, compare prices and get other useful information from their mobile devices or laptop computers. This growing trend of consumer self-sufficiency is why brands are looking at revamping their customer service departments and overall customer experience strategies in 2017.
Why the Shift toward Self-Service is Happening
This change in consumer behavior is a natural progression. As technology becomes more readily available in the shoppers’ everyday lives, the need for one-on-one communication with customer service and sales personnel will evolve into different formats. Digital customer service options are more efficient, easier to access and provide a faster response time for customers.
Latest Trends in Customer Service
There are a few different tools that are behind this growth in popularity of self-service customer service techniques. Perhaps some of the most popular are artificial intelligence (AI) and self-discovery methods.
AI, in the form of chatbots and other tools, is helping bridge the gap in customer-brand communications. By allowing customers to engage with a brand via SMS messaging, social media messaging and live chat options on a brand’s website, customers can quickly and easily get their questions answered without the complications of sending emails and waiting on hold on a customer care hotline.
Self-service is another rapidly growing customer care trend among shoppers. Self-discovery tools such as interactive tutorials, adaptive FAQ’s, interactive guides and videos contain the simple, DIY answers that customers are looking for. These tools allow the customer to solve most of their problems themselves, putting the power back into the customer’s hands.
Implementing Self-Discovery Tools
Putting these trendy tools to work can be as simple or complex as a brand or retailer wants. The easiest way to get the ball rolling would be to make interactive guides and adaptive FAQ’s for common customer problems and questions. These tools can help customers by providing answer to questions that other customers have previously asked and showing users step-by-step how they can reach a common goal. Other tools such as interactive tutorials and videos can also aid customers in their customer car journey by visually showing them how to resolve a problem.
These tools and technologies are the next big things in the world of customer service. Help your customers help themselves by leveraging the power of the self-service customer care.
This content is made possible by a guest author, or sponsor; it is not written by and does not necessarily reflect the views of App Developer Magazine's editorial staff.
Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.
MEMBERS GET ACCESS TO
- - Exclusive content from leaders in the industry
- - Q&A articles from industry leaders
- - Tips and tricks from the most successful developers weekly
- - Monthly issues, including all 90+ back-issues since 2012
- - Event discounts and early-bird signups
- - Gain insight from top achievers in the app store
- - Learn what tools to use, what SDK's to use, and more
Subscribe here
